Your Online Reputation – You Should Be Proud of it

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If someone were to search for you on the Internet, what would they find? Would they find things that make you look good or bad? Your Internet persona is extremely important and protecting it is critical to your success.

There is a tremendous amount of information out there. It is very important that what people are reading about you makes you shine and that they want to interact with you and build a relationship with you because of what they learn about you. The first impression is a very important one and it will last forever. Your reputation and that of your business are both at stake. The concept of a web presence that is above reproach applies to every part of your life and it is critical when you have your own business or if you are trying to find a position in someone else’s company. Your online reputation should be a positive emulation of who you are and what you are capable of doing. Additionally, you need to present yourself in a way that is unique, exciting, and who you are should hopefully make other people choose to do business with you rather than your competition.

Having a strong reputation

You can never hope to truly stand out above your competitors if your web presence isn’t strong. The first (and most basic) thing that you can do is to make sure that all of your social media profiles are complete. You won’t be noticed if you don’t give people enough information to hold onto and to relate to.  If you allow people to share who you are, you will allow them to get to know you as a person and to start to interact with you on different levels. Your goal when it comes to the strength of your reputation is to get your rankings on the search engines to be as high as possible.

How do you begin to make this happen?

  • Start with one social network and complete your profile completely. LinkedIn is an excellent first choice since you are trying to cultivate business relationships. LinkedIn has a great deal to offer. You should explore every page and every tab.
     
  • One by one, start to add other social networking sites to your portfolio. If you aren’t sure (and most of them can be used for business), a good place to start is with the most popular ones: LinkedIn (which has already been discussed), Facebook, and Twitter. Beyond those sites, you can ask other people which sites they feel are the most effective or you can do some research on your own and figure out which ones fit your business the best.
     
  • Become a blogger. Blogging is an excellent way to increase your reputation and web presence by sharing valuable content with other people and interacting with them in a discussion on various topics of interest.

Ensuring that everything is above reproach

If you have anything online that is in any way questionable, it needs to be removed immediately. This is commonly referred to as “digital dirt.” Some examples of digital dirt might be:

  • Questionable associations or memberships
     
  • Any hint (whatsoever) of unprofessional behavior
     
  • Information about your professional background that can in any way hurt you
     
  • Any professional conflicts of interest that might come out

A really effective way to eliminate residual effects from the past is to build up so much positive content that the past will totally be forgotten. You can bury it so deeply that it will never surface. It isn’t that you are doing something wrong at this point, it is just that you have a right to be judged by who you are presently. Of course, if you feel that it must be addressed, you are taking your chances with the person on the other end of the conversation. No doubt your honesty and transparency will be respected; however, you may or may not come out with what you want in the end.

Conclusion

Your web presence is critical to the success of your business. You need to make sure that the content that is on the Internet is met with a positive and favorable reaction from other people. Relationships (personal as well as professional) are delicate at times. If you are sincere, honest, and hardworking you will achieve your goals and enjoy success in your business. You need to have a great deal of pride in what  you are offering to other people. If you respect yourself and your business, other people will feel the same way.

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Author

  • Michael Cohn

    Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has decades of experience in IT and web technologies. Michael founded CompuKol Communications to help small businesses and entrepreneurs increase their visibility and reputation. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

6 Responses

  1. Shehzana Baichoo says:

    Via LinkedIn Groups

    Group: Intelligent Social Media
    Discussion: Your Online Reputation – You Should Be Proud of it

    Nice post!

    I totally agree your online reputation mirrors who you are indeed and we should all be careful about the content we post. Social media is an ongoing process, to be visible we obviously need to be consistent. You mentioned Linkedin as a first choice to cultivate business relationships, true indeed. Having a good profile and maintaining it definitely adds value to the company you work for and protecting this is crucial.

    I'm into social media in the banking sector, and your online image is definitely important again. I'd love to have your thoughts or some tips from you on how you think social media can generate bank's brand equity? Thanks 🙂
    Posted by Shehzana Baichoo

  2. George Anderson says:

     

    Via LinkedIn Groups

    Group: eMail Marketing Group
    Discussion: Your Online Reputation – You Should Be Proud of it

    Michael,
    I was so impressed that I retweeted it and place it on my wall.
    Posted by George Anderson, MSW, BCD, CEAP

  3. Lane Diamond says:

    Via LinkedIn Groups

    Group: Publishing and editing professionals
    Discussion: Your Online Reputation – You Should Be Proud of it

    Quite right. Particularly for authors out there, take care to promote the work of every person who offers to do the same for you. Have you actually read their work? Do you truly think it's worthy of your recommendation?

    In other words, are you willing to stake you reputation on it?

    Pardon the phrase, but pimps and whores will soon be unmasked for who they really are. Don't allow yourself to branded as such.
    Posted by Lane Diamond

  4. Maybelle says:

    Many people feel an online reputation is nothing short of invasion or infiltration of privacy. However, it is undeniable that people go online to find out something about a business or a person's profile. Your article is very helpful. I hoped, however, that it included how to protect one's profile. In an online world, counterfeit is a major issue.

  5. Maybelline Victor says:

    Via LinkedIn Groups

    Group: Online Marketing Network
    Discussion: Your Online Reputation – You Should Be Proud of it

    Many people feel an online reputation is nothing short of invasion or infiltration of privacy. However, it is undeniable that people go online to find out something about a business or a person's profile. Your article is very helpful. I hoped, however, that it included how to protect one's profile. In an online world, counterfeit is a major issue.
    Posted by Maybelline Victor

  6. Jane Stephenson says:

    Via LinkedIn Groups

    Group: Social Media For The Clueless
    Discussion: Your Online Reputation – You Should Be Proud of it


    I quite agree and thats the core of our branding workshop next saturday in Amsterdam – "Stand out from the Crowd". 

    Truely authenticity is the key to building trusting relationships, in business.

    Posted by Jane Stephenson