My mother always told me (even as recently as last week), that if you lie, eventually you will get caught and if you lie often, you will start forgetting what you have said. I believed her when I was little and I believe her now.
"How to trick people into thinking you’re good looking" is a humorous video that illustrates how people can totally change what they really look like and pretend to be somebody that they are not. WARNING: video is for mature audiences only!
My mother's advice can be applied to both personal and professional situations. With the increasing empowerment and sophistication of technology and by leveraging social media marketing, companies are compelled to stay true to their word and their brand promise. If they don’t, the world will hear about it. Many celebrities recently have seen how quickly news spreads when their secrets or indiscretions are revealed. With social media, it is possible to create the illusion that you know what you are talking about and have the experience and expertise to back it up; however, you can’t get away with that forever. Eventually, people will catch on to you.
Social Media has completely changed the landscape in the world of business. It is imperative for business owners and everyone else in a company to understand the impact of these new communications technologies. If they don’t, and they are not completely honest about who they are or what their service offerings are, as soon as one person uncovers the truth, the negative publicity will spread like wild fire thanks to the power of the internet and social media.
The Internet makes it easy for anyone to portray themselves as anyone they want. The term “expert” is one that has been adopted by many yet not everyone is truly an “expert.” If you promote yourself as someone who you are not, rest assured – eventually – your deceit will be discovered.
Recently, it seems as though a large number of people are branding themselves as coaches. Coaching certification is relatively easy to obtain. However, merely by being a certified coach does not necessarily make you qualified and experienced enough to really help other people.
It might not be immediate, but if you are creating a perception, as soon as one person discovers that you are not what you say you are, they will share it with someone else, either online, offline or both. The next person will tell someone else and before you know it, the truth will become common knowledge.
In this age of transparency, don’t pretend to be someone who you are not because the real you will eventually become evident and you will be exposed.
About the Author.
Julie Weishaar has 10+ years of experience in strategic marketing initiatives, marketing communications, event planning, marketing management, business development, customer service, vendor and public relations, managing promotional campaigns, branding and, more recently, in Internet marketing programs including natural search optimization, link building, blogging, business analytics, social networking, and article marketing.To learn more about Julie's expertise, please visit her website at newhorizons123.com.