Writing Effective LinkedIn Headlines

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Many people now understand that LinkedIn is an important social media tool for business. There are many different elements that make up your profile. One of those elements that is critical and often disregarded is the headline.

Giving your headline a facelift

If you aren’t sure how effective your LinkedIn headline is, it is definitely time to examine it closely as soon as possible. If you read your headline and you aren’t sure of its potency, it is definitely time to reevaluate. You should never discount how important LinkedIn is for your professional reputation and for your online presence. If all you have is the minimum amount of information that you could possibly have, such as your title and the name of your business, your headline needs a facelift. It is common to see that many people don’t know how to write a really effective  headline. You would be surprised at how many people have headlines that have been there for a long time and have not changed the entire time. The reason for that is because many people don’t realize that you can actually edit your headline. You have the ability to change it any way that you want.

If you don’t edit your headline, LinkedIn will pull your title and business name from your profile. There is absolutely no reason for you to allow LinkedIn to control your headline. It is yours and you should make it whatever you feel it should be. Even though you have a 120- character maximum for your headline, it has the potential to be very powerful and you can really make it sing if you want to. You have a tremendous opportunity to sell yourself with your headline if you choose to do so.

The big question is how to write a headline that really has an impact on anyone who reads it. There are several rules of thumb that you should follow if you want to really make a big splash.

Really highlight your expertise, worth or your uniqueness

If you are aiming to get people to notice your through your LinkedIn headline, whether you want to be noticed because you are searching for a new job, trying to get your business noticed, etc, the action is the same. You must make your headline tell people what makes you stand out among the crowd and you need to do it clearly, concisely and brilliantly. If you can accomplish that, people will reach out to you and you will be one step ahead.

Connect with your target audience

It is critical that you think from the perspective of your target audience. It is very important for you to speak directly to your target audience. They need to understand without a doubt that their needs and wants are very important to you. If you can address the concept of WIIFM (What’s In It For Me?), you will succeed at winning your target audience over and they will become loyal to you.

Never be vague

When it comes to your LinkedIn headline, it is critical that you get noticed above your competition. The less vague you manage to be, the more positively your message will be received. You need to communicate exactly what you can do for other people. With your competition being as stiff as it is, you want to be the person who attracts the attention of your prospective clients and who gets them to give you a second (and perhaps even a third) chance.

Use powerful and effective keywords

Using effective and powerful keywords is an art form that should not be disregarded. If someone is searching for a business that offers what your business offers, you want to be the one chosen for the job. You need to put your best foot forward and leave as little to chance when it comes to getting the person to choose a business that makes them  want to spend their money.

Be as creative as possible at all times

Creativity is generally something that your target audience will remember. If it is interesting to them, it will stay with them for a long time. You need to write headlines that capture the attention of your audience and make them want to continue reading your content, including your headlines.

Conclusion

If, after you have evaluated your LinkedIn headline, you feel that you could use some serious help, click on “Edit Profile: and start editing. Come up with a headline that pops and that gets other people to notice you in a really big way. If you put your mind to it, you can totally be the one who stands out and who is not very easy to forget. Your headline is so important. Make sure that your headline is very catchy and that the language stops people dead in their tracks. Don’t waste an opportunity to really grab people with your creativity.

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Author

  • Carolyn Cohn

    Carolyn Cohn is the Co-Founder & Chief Creative Services of CompuKol Communications. Carolyn manages CompuKol’s creative and editorial department, which consists of writers and editors. Her weekly blogs are syndicated globally. She has decades of editorial experience in online editing, and editing books, journal articles, abstracts, and promotional and educational materials. Carolyn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

10 Responses

  1. Monyelle Mingo says:

    Great post Carolyn! I definitely need to spend more time on my LinkedIn profile. It’s a great source to connect with others. You’ve made it easy to understand and update.

  2. Sharon Fawley says:

    Via LinkedIn Groups
    Group: Writers World
    Discussion: Writing Effective LinkedIn Headlines

    I just flipped through more than 100 writer profiles on LinkedIn and found only one with a headline that caught my attention. If this simple idea is so overlooked by writers, chances are, it is a widely overlooked by others. This is a great tip and I am planning to update my profile as soon as I decide how I want to do it. Thanks for calling my attention to this!
    By Sharon Fawley

  3. Jean L. Serio says:

    Via LinkedIn Groups
    Group: Social Media News
    Discussion: Writing Effective LinkedIn Headlines

    Something most LinkedIn users, are unaware of, is LinkedIn is a search engine. Notice the Search Box at the top of every page? Like Google, but on a less potent level, LinkedIn has it’s own algorithm. Meaning it requires keywords to help give you the visibility you require to get noticed. In creating a ‘headline’, or page title, it’s absolutely essential to find and use those keywords which not only best describe what you do but grab visitors attention and make them want to read your profile. Thanks for valuable blog post.
    By Jean L. Serio

  4. Alicia Smith says:

    Great attention brought to headlines in this article, Carolyn. Thank you so much for your expert advise. Just one request – next time, would you mind posting specific examples of how you would change a headline? That would be so helpful. Thanks again!

  5. Desiree says:

    Thanks for the article. Can you give us some examples of good and bad headlines?

  6. Jean Hendricks says:

    Via LinkedIn Groups
    Group: Social Media News
    Discussion: Writing Effective LinkedIn Headlines

    Thank you, this is a subject that just two days ago I was thinking about and made a mental note to work on over the weekend. Your timing couldn’t have been more perfect! I look forward to applying your suggestions soon! Jean
    By Jean Hendricks

  7. Robin Katsaros says:

    I’m guessing, especially after earnings announcements for LinkedIn yesterday 2/7/13 -and the fact that their stock went up over 19% – that more people are going to be paying more attention to what LinkedIn is doing. I had it on my “Things to Do” to update my profile and work on it for January and didn’t get around to it. But I need to and this is great impetus to do this with specific, spot on tips that can mean the difference between being found and getting glossed over. Thanks for sharing.

  8. Robin says:

    I would like to print this out for my files; tried several times; can only get partial print (pg1 and 4); sent to myself as email thinking I could print that way, still no luck. Why is there no print or download key? Thanks so much, rk

  9. Deborah Harewood says:

    Via LinkedIn Groups
    Group: Public Relations, Promoters and Journalists’ Group
    Discussion: Writing Effective LinkedIn Headlines

    I’ve been back and forth with my LinkedIn account for the past couple of days trying to see why it doesn’t pop for me. Stop being vague! Duh, simple words which I haven’t put into practice. By the time I finish editing my headline, I hope to see a change. Thanks for the advice, it has been well received.
    By Deborah Harewood