The content that you share online is informative, educational, and valuable. However, it can also come from a marketing angle. Although your interactions with other people through social media are all about building relationships, ultimately, people will buy from you.
Nowadays, there are several different ways in which you can reach other people. Facebook, LinkedIn, and Twitter are three of the most popular social media channels. On Facebook, you can write as much as you like, although other people would probably prefer shorter (rather than longer) messages. LinkedIn has a lot of possibilities when it comes to sharing content as well. In this case, the relationships that are shared are business oriented. With Twitter, the messages must be short (140-character maximum). However, that doesn’t mean that they can’t have a subtle promotional spin to them. There are several effective approaches that you can take in order to write effective marketing content and tweets. Your success depends on not only using Twitter but also writing well. The quality and the precision of the writing should be quite specific.
- The system that you use for this particular type of communication is social networking and shared messaging
- Communication is your medium
- The form of language is language itself
- Your content should speak about branding and marketing
- Your interaction is the call-to-action that you choose to give to the person with whom you are interacting
Promotional copy is very different than it is when it is in print. The way to make promotional copy successful through social media is by sharing a great deal of it and sharing it very often. By doing that, you are doing several things at the same time. You are increasing your reputation. You are building your credibility. You are positioning yourself as a subject-matter expert (SME). And you are building your credibility and trustworthiness. These are all ingredients without which you have no chance at success. There is a viral element that comes with all of this. The more your word is spread by others, the more popular your ideas will be and the more people will pay attention to you. They will tell their friends, who will tell their friends, who will tell their friends, etc. The success of your business is very dependent on word of mouth. In that way, it differs greatly from other forms of promotion. With social media, you rely on other people’s willingness to engage with each other and their willingness to share your information with others.
Promotional copy and social media
Your content and tweets must reflect the way that people communicate and interact through social media. In this case, the relationship that you are trying to promote is between prospective clients and your brand. If you succeed at having people form those relationships, you will succeed at getting those people to buy what you are selling. Of course, social media is an extremely personal medium and the messages that you are giving to others uses the various social media channels as their vehicle. The delivery of the communication is direct and instantaneous. The way that you make your offerings appealing to other people is through words. You create images and ideas through your words.
Writing content and tweets that market your offerings will give you a great deal of mileage. You should think about it as an extended form of speech. The success of your content depends totally on how creative and how vivid you are able to make your ideas. You can design your content in whichever way you feel works as long as your promotion is subtle and in good taste. Just remember that above all, it needs to be informative, valuable, and educational. Most importantly, it needs to solve the problems of the people with whom you are interacting.
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Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.
Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.
Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
Mrs. Cohn is a member of the American Medical Writers Association (AMWA).