Writing Compelling Business Blogs

By on Dec 29, 201229

Blogging MascotIf you have a business blog, you understand what a challenge it is at times to constantly come up with fresh and exciting content on a regular basis. It forces you to be creative, innovative and compelling at once.

As you post more and more blogs, you see that the relationship that you have started to develop with your online connections is becoming deeper and more meaningful. One of the more significant results that occur from blogging is that you are building trustworthiness and credibility. In fact, the better the quality of your content, the more attention you will get and the better your professional reputation will be. People will start to believe in your knowledge and the next time that they need help with a problem that involves issues about which you are knowledgeable, you will be the first person whom they think about contacting. Of course, it isn’t always so easy to keep the creative juices flowing when it comes to a steady stream of fresh content on relevant subjects. However, there are several different approaches that you can use to make it as painless as possible.

Make sure that your reader is your main focus

When you sit down to write your blog, make sure that you have your readers in mind. It is critical that you keep in mind that your objective is to solve your reader’s problems. It is very important for you to try to think from their perspective. It will help you if you can come up with the types of questions that they would want to ask you. At the very least, that should be your starting point. From there, you can draw on your own experience and you will see that the content will start to flow from there. You will want to make sure that the blog content that you share helps your readers and that the language is clear and concise. The simpler you keep it, the more effective it will be. The reason that your readers are drawn to you is because they believe that you have the answer to their problems. That is precisely why you need to be as clear and straightforward as you possibly can. Speak to them in a language that they understand and they will respond positively to what you are communicating.

Listen to the experts

Your readers will most definitely respond to you in a positive way if you offer them advice and tips that they can use right away. It is important that your readers have learned something every time they are finished reading one of your blog articles. Remember that it is important to address their needs and wants at all times and you should try to apply your own experience whenever possible to the information that you are sharing with them and which you feel will help them in some way. If you don’t have the self-confidence that you would like when it comes to a particular subject, seek out other people who you deem to be experts and influencers in that particular niche and get as much valuable information from them as you possibly can. You don’t necessarily need to speak with them directly. You can read what they are writing and undoubtedly, there will be a wealth of incredible nuggets of information that will be at your fingertips. If those experts offer tips and advice, make sure that you share the information in your blog with your readers. Drawing information from the experts will not only be valuable to your readers but it will also provide a unique perspective with your readers will just eat up.

Diversify

It goes without saying that you should concentrate initially on your particular area of expertise. However, it is also very important to identify a niche for your blog so that people can really begin to connect you with that niche. Your goal is to get them to have you in the forefront of their minds when they need to discuss that particular topic. The last thing that you want to do is to continue to concentrate on a very limited number of topics. The more well rounded you become, the more valuable you will be to other people. A great way to become knowledgeable outside of your original niche is to read as much as you can from other people’s blogs (and other types of content). The more you diversify the more ability you will have to come up with new, fresh and innovative blog ideas.

Never use the hard sell

It is an established fact that nobody wants to be “sold.” The reason that people read your content is so that they can become just a little more knowledgeable. People love to learn and you have something to teach them. Together, you are a perfect match. Everyone understands that, as a business owner, your ultimate goal is to get people to buy what you are selling. However, it is truly all in the approach. If you communicate interesting pieces of information that will help other people grow and develop, you will eventually be in a position where they will want to buy from you. However, it is very important to remember that it takes a great deal of effort to bring the relationship to that point.

Conclusion

As a business owner, blogging is an extremely powerful and effective way that you can reach many people on a very meaningful level. One of your biggest challenges as a blog writer is to come up with fresh, top-quality content on a very regular basis. What you say and how you say it are both very important and they may both require a great deal of thought at times. Your inspiration can come from many different places. Make sure that you tap all of the possible resources that you can.

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Carolyn Cohn

Co-Founder and Chief Editor at CompuKol Communications LLC

Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.

Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.

Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).

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