Why Sharing Content Online Is Critical


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By now, you understand, to some extent, the importance of not only providing excellent-quality content but also sharing your content with as many appropriate people as possible. The more you share your content, the greater your chance of getting noticed.

Human beings (at least most of them) have a need to exchange information with other people. People don’t live in isolated places where nobody else exists. People have relationships with each other and they interact and exchange ideas, which makes their relationships progress. It is no fun to get excited by an idea (or perhaps having good news about something) without anyone to share it with. With technology being as advanced (and evolving on an extremely regular basis) as it is, it is easier than ever to exchange all sorts of exciting and valuable information online. The more valuable your content is, the more people will be willing to give it to other people. Shareability is an extremely critical factor for your business.

The power

When you give content to other people, you are strengthening your relationships with them. The more you give them, the more they will understand your trustworthiness and credibility. Your online interactions are successful because the relationships that you exchange with other people are at the heart of that success. There are many different reasons why people have a need to exchange information and the approach that they use when sharing.

Why people feel compelled

  • Defines you in the eyes of other people
  • Exposes other people to valuable and interesting content
  • Helps to strengthen and sustain relationships with others
  • Makes you feel good about yourself
  • Helps you to make other people aware of  your business’s products and services

In addition to why people have a need to exchange information, it is also important to be aware of the different types of online sharers and to understand a little bit about their motivation for sharing.

  • Selfless people: Selfless people (or altruists) are people who help other people for the sake of helping. It feels good to them and fulfills a need that they have to do so. Email is a common communication tool to altruists and the more helpful they are to other people, the better they feel about themselves.
  • “Right back at ya”: People who have this motivation want to get a response as a result of their exchanging information. They have a wish to be validated and are very comfortable using Facebook and Twitter as their social media tool of choice.
  • Work is top of mind: People who are most motivated by work (or careerists) are the most interested in exchanging information that will in some way allow their business to progress and become even more successful than it already is.
  • Cool people: These people tend to be creative in nature and really want to take charge of how and what they give to others. Sharing feels natural to them and interaction in person is an easy and comfortable thing to do.
  • People who want to connect with others: This motivation makes those people want to plan ahead when it comes to interacting with people with whom they are in a relationship. They will often use the popular social media channels (such as Facebook) to connect with other people.
  • Discrete people: Discrete people are very careful about who they exchange information with. Their main motivation for exchanging information is the benefit that it has for the person or people on the receiving end.


When it comes to sharing valuable information online, it is critical to the success of your business that you approach other people in the most appropriate way possible. You need to make sure that you are able to motivate other people to connect with you and with each other. It isn’t about business, it is about people and their feelings. Remember that trust must be a huge part of your interactions. Without it, people will not regard you as valuable and will not be willing to pass on what you are offering. Your approach should be simple, clear, and concise. The last thing that you want or need is for anything that you are sharing to be misconstrued. If you share your content in the most exciting and appropriate manner, people will have a positive reaction and will want to help your business because they understand the value in what you are doing. Remember to keep your content interesting and humorous and always make the fact that what you are sharing is valuable and very important to others as well as to you. If you do all of that, everyone will benefit.

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Carolyn Cohn

Co-Founder and Chief Editor at CompuKol Communications LLC

Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.

Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.

Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).

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