Different business people have different opinions when it comes to organic versus paid lists of online followers. Some people feel that they want to earn their followers without any money involved and others want to have control and are willing to spend money.
The philosophy behind purchasing follower lists
If you consider your fans and followers as friends, it doesn’t make any sense to purchase a list (or multiple lists) . On the other hand, if you don’t view your fans and followers as friends and feel that there is nothing wrong with buying those lists, there are all sorts of deals out there. Interestingly, the practice of buying lists is becoming more and more common. To some people, fans and followers (and the number of fans and followers you have managed to accumulate) has become somewhat of a status symbol. The greater the number of followers, the more successful you and your business are perceived to be.
The advantages and disadvantages of buying follower lists
You might be asking yourself why someone would even want or need to buy followers. Some people buy follower lists because it allows them to gather a large number of followers without making much effort to acquire them. It is a matter of their wanting to achieve success and status as quickly and painlessly as possible. You are probably aware of the fact that it takes time and a great deal of effort to build up your lists of fans and followers when you first start connecting online. The success of social media is all about successful relationships and you can’t have any of those if you don’t connect with people on a human, emotional level. The only way to do that is to have followers who are willing to interact with you and you with them. When it comes to purchasing lists, it is not necessarily an all-or-nothing situation. You can buy a list in the beginning of your social media engagement (just to get you on your feet) and then, once you have started to connect with people in a more profound manner, you can cultivate your relationships the old-fashioned way.
It is important for you to keep in mind that social media is a word-of-mouth tool and at some point you will need to engage in the traditional way for it to really work for you. When it comes to your followers, it is very important that you don’t lose sight of quality over quantity. If you have a huge number of followers but you don’t really have any relationship with most of them and you don’t have meaningful interactions with them, they aren’t really worth much to you.
A valuable online experience
Once you have built up your list of fans and followers and you have been interacting with them on a regular basis, you will start to understand the value of social media and how much it can positively impact your business. Remember, if you put a lot into it, you will get a lot out of it too. You need to be careful when it comes to refining your lists of fans and followers once you have established them. Your followers should be people with whom you truly wish to engage because you feel that you will share a mutually beneficial relationship. What you can give to them is your ability to solve their problems. What they can give to you is their ability to boost your brand by becoming loyal advocates as well as turning their associates into loyal advocates.
How to increase your number of fans and followers organically
You know that there is no quick success method that will instantaneously appear for you. However, with persistent and consistent effort, you will have lists of fans and followers that you feel good about and proud of. The following are some tips for gaining more fans and followers that will hopefully work for you.
Monitor what is being said about you and your business and follow those people. Considering that you have come to their attention already, you have a really good chance of their becoming fans or followers.
Engage your existing fans or followers as much as possible. The more you get to know them, the more meaningful your interactions with them will be.
Prove to your fans and followers that you are a subject matter expert and that you really have valuable knowledge in your area of expertise.
Be consistent and persistent with your interactions. People will really appreciate the consistency and persistence. You will make such a positive impression on those fans and followers that they will want to connect with you regularly.
Even though buying lists of fans and followers may make sense to you in the beginning, it is important to remember that anything that truly holds value must be obtained through hard work and love. Success with social media is no exception to that rule. With that in mind, you should probably save your money for something else and obtain your followers the right way. Shortcuts may be quick and easy but they are not always the best way to go in the long run. If you follow the advice here, you will be left with a rich and solid target audience that will do anything for you because they are loyal.[signoff][/signoff]
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
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