Nov 10
30
Businesses create Facebook pages to attract more fans who will hopefully turn into customers and to also strengthen social media interactions. What should be included so that people like it and you achieve your goals?
When people see that an individual or business is successful, they want to understand why how. When people go on Facebook, they are given the opportunity to see what the business has to offer.
As a business owner, being social with your fans is critical to the relationships that you share with them as well as to the ultimate success of your business. Your business’s Facebook page is another solid way in which to communicate with your prospects and customers and goes a very long way in your campaign to continue to strengthen your relationships through continual interaction.
It is fair to say that the majority of Facebook pages are successful because of word of mouth. Once a prospect or current customer likes a business’s Facebook page, they will tell their friends, family and business associates about it. The importance lies not only in having the page online and available to other people so that they can read everything being offered but also with the interactive aspect of it.
Good reasons for liking your Facebook page
Businesses can offer a great deal through their Facebook page. These could be status updates on the company, special promotions that may be going on at any given time, or other valuable pieces of information that may be of interest to the prospects and customers that are not included on their business’s website.
Another positive aspect is that the business can promote discussions and interactions between both the business and its fans and among the fans themselves. It is like interactive customer service.
When people are considering investing in a business, they typically try to have all of the information that they possibly can before they decide to buy the products and/or services that the business is offering. The more information about the business that is available, the more inclined the person will be to like the page and to actually become a customer of that business.
Another method to attract people to your business is if they check out your Facebook presence and they see that other people like your Facebook page. From a sociological perspective, a large number of fans equals popularity and success so people tend to gravitate toward what is popular and to what other people are discussing. Facebook is an extremely effective social tool for this and it is growing all of the time.
Liking the page of a particular business does not in any way force the other person to have an obligation to that business. Generally, people shy away from forced commitments. The more interesting and educational information you have, the greater the number of people who will be attracted to it. It is all about content that attracts attention and people.
Conclusion
With all of the sophisticated technology that is available nowadays, particularly social media and how it affects people’s lives, it is critical for business owners that they continue to build stronger and stronger relationships with the people with whom they connect. Remember, it is extremely important for you to give your fans a very good reason to like your Facebook page and to spread the word around to others so that they can like it also.
We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team and don’t forget to “like” our Facebook page.
About the Author. Jonathan Cohn is a student of sociology at William Paterson University in Wayne, NJ. Jonathan offers a new perspective to the Blogs of CompuKol Connections because of his course of study and because of his experience and interactions with people from a sociological angle.
Besides having a passion for people, he also has a passion for music. He is a bass player and has played with several local bands in New York and New Jersey.
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Superb synopsis Jonathan! This is a solid, clear summary on the power of using FB for business, and I like the incorporation of the behavioral aspect as well. A good share for people asking "why should I get on board?" Thanks!
Via LinkedIn Groups
Group: Writing Mafia
Discussion: Why I Should "Like" Your Facebook Page
It has to be information that is can be used. I find that I am using my Facebook page more and more as I would a magazine or a journal. While it is still social and connective, it also a really complete research resource due to my "liking" those who inform.
Posted by Darrell Hil
Via LinkedIn Groups
Group: AOL Small Business
Discussion: Why I Should "Like" Your Facebook Page
I am on facebook as an individual. I do custom rear window graphics for cars and trucks. I know social media is great, however I still have not found the magic key that drives traffic to my site. Any hints to how I might make my facebook better for my business would be greatly appreciated.
Posted by Philip Hulings
Via LinkedIn Groups
Group: Medical Education Communications and Pharmaceutical Marketing
Discussion: Why I Should "Like" Your Facebook Page
I don't see the point… all the rush not be be left out of the "social media boom", oh my ? Does anyone really ever look at these pages? No one I know.
Posted by Alan Bensew
Facebook has certainly evolved from an application that connects highschool classmates. It has become a powerful marketing tool for website owners and businesses.
Via LinkedIn Groups
Group: AOL Small Business
Discussion: Why I Should "Like" Your Facebook Page
i might be a 1/2 step ahead of you you lol. not much with computers either and learning about facebook and other bus. sites. i just keep reading and figuring things out but i ask my friends a lot of questions. a lot of questions lol.
Posted by Rich_ Dressler
Via LinkedIn Groups
Group: The NJ Networking Forum
Discussion: Why I Should "Like" Your Facebook Page
You are right, people do use facebook to "check you out" and your personality shows on facebook. I've used my fanpage to show some pictures of my work, to promote events, and to share information. But I still don't know the magic way to get people to come to the page and participate in the discussions or leave comments ,I try to add new posts to keep it fresh, but it seems like "a vanity page" ,to me, since I'm the only one posting on it. I also don't know how to put the other links, twitter, linkedin, etc. on the fanpage. I will keep trying, and learning from your forums and discussions! I know it will all come together! I'm brand new to using computers, this year! It takes time to learn how to do everything. My next step is to put up an online store with Etsy, and maybe start a blog. Thank you for such helpful advice!
Posted by Linda A. Young
I read the comments by Alan. I am reminded that FaceBook just passed Google as the most visited site on the Internet! That should tell you where the people are going. btw I don't read every word on every page I visit, but I read more when I like what I read! The trick is to get them to your Face Book page. Obviously the first people to target are current customers. You can expand out from there to family, friends, and associates.
Go Facebook! Problem is they don't have a solid revenue model. They are not a search engine so they'll have a hard time holding a candle to Google, you know?
I don't know for certain if Google in particular is able to reward sites within their algorithm for being "liked" on directories and social sites. They might for Local Maps I guess. Do you know if there is a direct link?