Businesses create Facebook pages to attract more fans who will hopefully turn into customers and to also strengthen social media interactions. What should be included so that people like it and you achieve your goals?
When people see that an individual or business is successful, they want to understand why how. When people go on Facebook, they are given the opportunity to see what the business has to offer.
As a business owner, being social with your fans is critical to the relationships that you share with them as well as to the ultimate success of your business. Your business’s Facebook page is another solid way in which to communicate with your prospects and customers and goes a very long way in your campaign to continue to strengthen your relationships through continual interaction.
It is fair to say that the majority of Facebook pages are successful because of word of mouth. Once a prospect or current customer likes a business’s Facebook page, they will tell their friends, family and business associates about it. The importance lies not only in having the page online and available to other people so that they can read everything being offered but also with the interactive aspect of it.
Good reasons for liking your Facebook page
Businesses can offer a great deal through their Facebook page. These could be status updates on the company, special promotions that may be going on at any given time, or other valuable pieces of information that may be of interest to the prospects and customers that are not included on their business’s website.
Another positive aspect is that the business can promote discussions and interactions between both the business and its fans and among the fans themselves. It is like interactive customer service.
When people are considering investing in a business, they typically try to have all of the information that they possibly can before they decide to buy the products and/or services that the business is offering. The more information about the business that is available, the more inclined the person will be to like the page and to actually become a customer of that business.
Another method to attract people to your business is if they check out your Facebook presence and they see that other people like your Facebook page. From a sociological perspective, a large number of fans equals popularity and success so people tend to gravitate toward what is popular and to what other people are discussing. Facebook is an extremely effective social tool for this and it is growing all of the time.
Liking the page of a particular business does not in any way force the other person to have an obligation to that business. Generally, people shy away from forced commitments. The more interesting and educational information you have, the greater the number of people who will be attracted to it. It is all about content that attracts attention and people.
With all of the sophisticated technology that is available nowadays, particularly social media and how it affects people’s lives, it is critical for business owners that they continue to build stronger and stronger relationships with the people with whom they connect. Remember, it is extremely important for you to give your fans a very good reason to like your Facebook page and to spread the word around to others so that they can like it also.
We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team and don’t forget to “like” our Facebook page.
About the Author.
Jonathan Cohn is a student of sociology at William Paterson University in Wayne, NJ. Jonathan offers a new perspective to the Blogs of CompuKol Connections because of his course of study and because of his experience and interactions with people from a sociological angle.
Besides having a passion for people, he also has a passion for music. He is a bass player and has played with several local bands in New York and New Jersey.