As a business owner, you can’t really get away with not having an online presence. If you want your business to succeed, you have no choice. Since others are marketing for business online, you need to market with them.
Business owners who don’t get involved with online interactions are ignoring the potential opportunities that could very well arise as a result of online interactions with a great number of clients. Not only is it important to have a website for your business but it is also extremely important to have a web presence that consists of other online social media tools that can help you tremendously to grow your business. Of course, your online presence and the interactions and activities with which you become involved will all depend on your particular business and exactly what you are offering. Whatever you do, make sure that you maintain some sort of online presence and continue to work it to the best of your ability and to its fullest potential.
There are many consequences that business owners may face if they don’t have an online presence.
If you don’t have an online presence, you will be missing out on interacting with many other people in your niche. You have the potential to share a relationship that is mutually beneficial and one that can carry you far into the future.
In this advanced technological age that is upon us, small businesses can establish much more even footing with larger businesses than ever before. There are several ways in which they can accomplish this, such as communicating with automated responses (so they don’t have to devote so much personal time to social media), doing transactions online, and delivering their products and/or services via the Internet.
Taking advantage of profiles
As a small business owner, if you have an impressive online profile, you will get a great deal of mileage out of it. It will give the impression that your business is credible and trustworthy.
The cost of an online presence
Marketing through social media and other online tools will cost you much less money than traditional marketing. That doesn’t mean that you won’t have to make any sort of investment. However, the investment that you will make will involve time and effort more than it will involve money.
Around the clock schedule
Because you have the technological capability to automate your postings, you can have it working for you without your actually being there. That is a wonderful advantage for you as a small business owner.
Being closely tied to the local community
There is a great deal to be said about being located close (geographically) to your clients. If they need you, you are right there. If you are interacting online, you can accomplish all sorts of things very quickly. However, it is comforting for your clients to know that if they need you in person, if won’t take you very long to get to them and give them what they need.
The opposite side of the coin
As advantageous as it is to be able to do business close to where your customers are, it is also a good thing to be able to do some portion of your business on a wider scale. Many countries have jumped onto the social media bandwagon and, as a business owner, it is becoming easier and easier to reach whomever you want to reach.
Client feedback is an extremely important contributing factor when it comes to the success of your business. If you never get feedback, you won’t know if you are going in the right direction and you won’t understand how to continue to grow your business. The more you learn from your clients, the stronger and more successful your business will be.
Frequently asked questions (FAQs) are very helpful to your online connections. It is a tool that saves time in many instances and makes your business run more smoothly. It can also save money because there may be no need for phone calls if the answers are readily available.
Interactivity is what builds a strong foundation to the relationship. If you keep interacting, you will get to know each other well and trust and credibility goes along with that. Nobody will buy anything from you if they don’t trust you and find you to be credible.
There is no denying that for a business owner to have an online presence is imperative if he or she intends to be successful. The business world has advanced to such a point where if you don’t keep up, you will be left in the dust. There is no point in being resistant. You will see that interacting online is rewarding, exciting and enticing. Take full advantage of it for your business. Having an online presence will present you with many more opportunities than you would have otherwise, it will give you a greater opportunity to build your brand, it will expose you to endless marketing possibilities, it will give you a greater opportunity to get to know your clients, and it will allow you to see metrics on how you are doing. Take advantage of all that is available to you. Before long, your business will be soaring.
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About the Author.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).