Because I’ve seen people write and throw out so much content in a one-sided way and they never respond to comments or questions and they THINK they’re practicing social media. NOT! I’ve seen certain people completely take over forums and Facebook pages by inundating the community with a tsunami of content that it’s overwhelming and counter productive.
Posted by Gene Sower

That is a great point, Gene. You need to engage the audience by responding and answering any questions or comments people have about your company, message, or post. Follow-up is key on social media.
Posted by Jon Babcock

And as you know, not just posting over and over and over and over but actually responding and engaging with people on social media media sites is probably even more important:
Posted by Gene Sower

I agree with Pamela..good points in article and research to targeted audience is an element key.

I have a Public Relations boutique that focus on the small business market and non-profit organizations. I have an non-profit that helps the elderly…..no twitter account required. Then I have an organization that is youth oriented…twitter account advantageous. Then there are those media outlets I think everyone and anyone could/would benefit….i.e…Linkedin.

So yes…strategic planning is key to the success of any organization. I just brought an intern on board as ‘social media guru’…who’s greatest task and non-doubt, most time consuming -is engaging audience interaction. I find myself overwhelmed at times. Although I enjoy every aspect of maintaing followers support, I joyously relinquish/share all outlets….except Linkedin.

Most if not all business owners, do not have time to invest in the collossal time restraints of social media/networking…. whereas a dedicated team would get the task done.

The scope of a successful business is evolvling and as business owners and leaders….we too must evolve with it….strategically. thx!
Posted by Liz Keith

Good points. Too many companies and organizations set up a Facebook page or Twitter account just to have one, without researching usage by their target demographic or assuring that they can put in the time required not only for regular posts, but also to engage in a CONVERSATION.
Posted by Pamela Bailey

Thank you for the link. Another consideration here is whether the network you join can lead you to the audience you want, and how directly. There is a danger in joining a social group that’s too-narrowly defined for your audience, and will not provide the same return as a larger group with a more general focus. Something to think about.
Posted by Peter Rogan

You just need to do some research and know what you want out of it. We have to pick social media venues that are appropriate for reaching our target demo. Excellent posting Michael!
Posted by James Avant

This is a very informative posting about social media that shows that bigger isn’t always better. You need to research and pick the right social media venues for you personally or for your business. Excellent posting.
Posted by Jon Babcock

Set aside time for a deep Q and A session before joining a social network. Target groups and Fan Pages on sites like LinkedIn and Facebook before you decide to spend significant time on networks. Super tips here.

Give freely of your time and talents. Focus on specific spots; hang out where your prospects hang out. Contribute helpful content. Make connections with leaders in your niche.

Be patient. Social media marketing pays short and long term returns. In time you can prosper by doing your SM homework beforehand.

Thanks Michael!

Ryan