Twitter is a communications platform that helps businesses and their customers to do a number of useful things. As a business, you can use it to quickly share information with people interested in your company, gather real-time marketing intelligence and feedback, and build relationships with customers, partners, and other people who care about your company. As an individual user, you can use Twitter to tell a company (or anyone else) that you’ve had a great–or disappointing–experience with their business, offer product ideas, and learn about great offers.
One of the great things about Twitter is that it provides businesses with a way of having friendly, public conversations with customers and other business owners. As the newest social networking website, Twitter has quickly become the leading form of social media in the business world. Millions of business people use Twitter on a daily basis to share ideas with others. People are finding great value in the connections that they make with businesses on Twitter.
Twitter’s No. 1 advantage is that it offers real-time communication at the click of a mouse. For example, in the news world, an editor can tweet about a breaking news event just minutes after it occurs as opposed to the time it takes to report on the story, write the story and post it on the newspaper’s website.
This type of real-time correspondence can be an advantage for any type of business, whether it is in marketing, advertising, sales, or something else. As soon as there is something to showcase with regard to your business, you can showcase it! This is a great way to not only show new clients the new things that your business is working on, but also to show your current clients what’s new with your company, which new products your company has to offer, and what they can look forward to in the future
Using Twitter, you can also generate quick feedback from your clients in a manageable one-stop-shopping manner. All that you have to do to read all of the clients’ comments is to log on to your Twitter page.
Finding People and Businesses on Twitter
Once you have the contacts on Twitter, it is seemingly easy to figure out what to do. However, finding the contacts that will make a difference to your business can dramatically alter the success of your business. You can search for your contacts by business name in the “Find People” section of Twitter. Simply type in the business name that you are looking for in the search bar.
If you are not looking for a particular business but rather a type of business, you can also look for general businesses by typing the category in the search bar.
Driving Clients to Your Business Through Twitter
There are several ways that you can attract your clients to your Twitter page. One way is to promote blog articles on Twitter. Your Twitter followers, who will have interest in the content of your blogs, will follow them, read them, and end up at your business website. Those visitors who come to your business website are already prescreened, prequalified, and have interest in your services, which increases the likelihood that they will become your loyal customers.
Another way to promote your business is by posting photos of your office or company events directly to your Twitter page. Those who are interested in seeing your business from the inside out will be interested to look at the photos.
You could also run special promotions only for Twitter users. For example, you could offer a coupon for your clients in which they must retrieve a code from your Twitter page in order to use the coupon. This will encourage clients not only to take advantage of your special offers but to frequent your Twitter page for future promotions.
To get a sense of what Twitter can do for your business, listen in on some of the conversations that are happening right now (you can use
Twitter search whether or not you have an account). Listening will help you to learn what people are saying about your company, and it will also give you a sense of the flow of conversations on Twitter. It can also give you insight into how other companies handle Twitter exchanges.
A few of the many Twitter success stories
- Twitter users follow Dell Outlet for exclusive deals on electronics—and have driven more than $3M in sales through Twitter
- Ice cream consumers in New York give local chain Tasti-D-Lite marketing feedback via Twitter—and sometimes get surprise dessert deliveries
- Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter—and the shop’s Twitter-based ordering
Please visit CompuKol Communications to learn more about how you can leverage social media technologies, such as Twitter, to promote your business.
About the Author.
Ariana S. Sheehan is a senior writer for CompuKol Communications LLC. Her writing experience encompasses online and print media. She has a great deal of experience with regularly writing for several blogs. Additionally, Mrs. Sheehan has written for several newspapers, magazines, throughout her career. Some of the topics that she has covered and continues to cover are daily events during the New York State Legislature session and articles on Business and Life. Additionally, she produced a monthly magazine for Dialogue, the in-house magazine for Organon Pharmaceuticals USA, where she wrote articles on topics ranging from reproductive health drugs to how animals positively influence people with illnesses.
Mrs. Sheehan earned a Bachelor of Arts degree in Journalism from the State University of New York (SUNY) at Plattsburgh.
She has earned several professional awards, including the New York Press Association Better Newspaper Contest 2008—First Place for a News Story, Division 1.