Companies that understand the power and potential of Twitter to effectively communicate with their markets, their employees, their communities—and the entire universe—are growing their reputations as industry innovators and category leaders.
Two recent reports show Twitter to be the social tool of choice for businesses. It’s all about influence and interaction:
(a) The online population that’s creating the content influencing the rest of the world is on Twitter.
(b) Customers prefer Twitter as the mechanism to truly interact with brands and learn more about them.
With Twitter as a communication platform, brands capitalize on speed and brevity to listen to the marketplace, respond to inquiries, resolve issues, build communities and promote their products and services.
Here are suggestions on what your company should Tweet about:
- Announce special offers and sales instantly to a large audience.
- Write live updates on events, such as conferences and trade shows. Twitter is a great last-minute marketing tool.
- Provide links to blog posts from your company officers and employees.
- Highlight URLs to relevant articles from respected industry sources.
- Retweet brand followers to show that you listen to them and respect their opinions.
- Offer rewards to customers who tweet about your brand.
- Engage in real-time conversations with key influencers to establish your brand as an industry source for bloggers and other media people.
- Create valuable webinars to generate leads and promote them through tweets.
- Post photos and videos from your offices, stores and warehouses.
- Ask questions and get opinions. Twitter is like a real-time focus group; it’s great for feedback. This can be especially helpful for market research and product development.
- Answer questions, especially about your brand. Show that you are listening.
- Set up a Twitter account that acts solely as a Help Desk. Have experts ready 24/7 to respond to inquiries.
- Share sneak peeks of projects or events in development.
- Recommend sites and events that your customers might enjoy from which they might benefit.
- Comment on industry issues.
- Congratulate employees on promotions and other achievements.
- Publicize customer success stories.
Twitter eliminates the middleman and allows brands to listen and speak directly with their customers. Many companies like Dell, Home Depot, Starbucks, Jet Blue, Whole Foods, and Southwest Airlines – to name just a few – have already developed successful Twitter strategies. Follow them. Listen to them. Engage with them. Learn from them, and then just do it.
About the Author.
Shari Weiss is a writer, teacher, editor, and marketing consultant who is working full-time on All Things Social Media. With a journalism degree from Northwestern University and a master’s in PR from Kent State, Shari has taught college courses in journalism, marketing and English for 20 years. In addition, she has edited an array of publications from Harcourt Brace Jovanovich trade magazines to a city-wide student newspaper.
Currently, she is the Chief Blogger for SHARISAX IS OUT THERE, in which she writes articles on a variety of social media categories, including How-To Lessons for social media beginners; Interviews with industry professionals; reports on meeting presentations; and strategies for social media marketing. She is also the Community Manager for Performance Social Media and leads workshops for entrepreneurs, small businesses, and university students. Her website is http://shairsax.com.