Many people have a website. Fewer understand if their website is actually effective. Having it assessed to answer that question is an excellent idea. It is important to be prepared for the assessment with intuitive and effective questions.
Every website is a little different than the next one. They are all unique because the objective for each one is slightly different. The quality of the website must be as high as possible in order to win over the competition. With the volume being so great, yours really must stand out and be remembered by others so that they return to you over and over again. If you don’t achieve that, you won’t be able to generate the traffic that you need in order to bring more leads, customers and business. It is never enough merely to have your website built. Once it exists, you must be meticulous and consistent about having it maintained so that the quality constantly lives up to your standards.
Before you have your website assessed, there are a number of different features that will be looked at. The questions that you begin to ask should bring you valuable and accurate information so that the assessment is most effective.
- Is it easy to navigate your website?
- Is your website aesthetically pleasing to others?
- Is your website useful to other people?
- Do you have top-quality content on your website?
- Do your web pages load very quickly?
- Is your content appropriate for your target audience?
- Can your visitors contact the administrators of your website if they wish to do so?
- Do all areas of your website function properly and effectively?
- Will your website hold up against competition online?
- Does your website show up in the top of the search engine results page (SERP)?
- Does your website adhere to World Wide Web Consortium (W3C) guidelines?
- What is the conversion rate for your website?
- Which code is being used when building the website?
You need to think about your website as a business tool. When you are building your strategy, It is just as important to massage, cultivate, and grow your website as it is to cultivate the rest of your strategy. Always remember what a tremendous asset it is and will be for your business. It is a critical part of what you are trying to accomplish professionally.
If any of the answers that were given to any of the questions above were not satisfactory, there is work to be done on your website. The first step is your assessment, which should be done by a person who performs website assessments for a living. The assessment should turn up problem areas before any recommendations can be made. Several tools will probably be used to make the assessment. The tools should include Google Analytics (or some other analytics tool) as well as other online assessment tools. The more effective the assessment, the stronger your website. The stronger your website, the better your chances of increasing your business.
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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).