What Are the Essential Elements of a Blog?



You are constantly striving to make your blog posts more and more readable and exciting. You want as many top-quality people as possible to read what you have written. The more people you reach, the greater your chances of success.

You may have the most amazing, exciting, and valuable information in your blog posts but at the same time, it is critical that you have elements in your blog posts that are definitely going to pull people in and keep them interested in what you have to say.

There are several pieces of information that you should include in your blog posts and several that you should not include.

A great title

The title of your blog post is the absolute first thing that your readers will pay attention to and it is the thing that will compel them to continue reading your blog article. With that in mind, it is well worth your time to spend a lot of thought on your title so that it is exactly what you want it to be. You may want to include words like “how to…” or “the top ways to…” in your title. Another attractive thing to your readers is to make your title a question. These will all keep the interest of your readers and your title will entice them enough to want to read more. The concept behind presenting the information in this manner is that it makes your readers feel that they will walk away with a little more knowledge than they had when they started reading. Another important thing to remember is that you need to include your main keywords or key phrases in your title so that your content will rank high in the search engines.

A compelling summary

When it comes to rating the elements of your blog article, the title holds more importance than the summary does. However, it is an excellent idea to include a short summary (one of two sentences) of your blog article. If your summary is very well written, it will make your readers want to read more. It will give them enough of a taste to really want to take a bigger bite. It is well worth the effort that it will take to write it and write it properly.

A strong opening paragraph

Your opening (or leading) paragraph is critical to getting people to want to read the entire article. It is very important that you remember to tell some of  your story in your opening paragraph. People need to connect with you on a human, emotional level and they won’t do that if you don’t share something human with them. Another good approach is if you ask them a question (not a “yes” or “no” question). That is a clear demonstration that your readers’ opinions matter to you and people love to feel that they are important and that what they have to say is held in high esteem.

A call-to-action

Once your readers have read your blog article, they need to have some way to interact with you. That is where the call-to-action comes into play. Your call-to-action should tell your readers exactly what you want them to do (sign up for your newsletter, get a free white paper, enter a contest, etc). You will be surprised at how many of your readers will be willing to do whatever you are asking them to do.

Your opt-in form

Along with your call-to-action form, you may wish to supply your readers with an opt-in form. If people are willing to opt-in to your business, you are totally justified about including them in your Emailing list or lists. After all, they are the ones who made the decision to say yes and hence, supply you with contact information so that you can interact with them.

Tags and Categories

Every time you write a blog post, be sure to assign the most relevant category to it and tag the post with the appropriate keywords. The reason that you do this is so that your readers can find you easily. Make sure not to put in too many categories. You should use categories on only a few topics and use the tags to give effective descriptions.

Your biography

Your readers will want to know a little bit about you so you should provide information that they will find interesting and that gives them an understanding of your human side. This will serve you well and they will want to forge a relationship with you.


The essential elements of a blog that have been discussed here will help you to become a greater success with your readers. It is not enough to simply write well. You need to have the right elements in your blog content so that it receives the reaction that you need it to receive for your readers to have a continued interest in what you are offering. It is very important for your to understand the wants and needs of your target audience and to make sure that you give them what they need so that they continue to interact with you on an ongoing basis.

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Carolyn Cohn

Co-Founder and Chief Editor at CompuKol Communications LLC

Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.

Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.

Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).

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