What Are the Essential Elements of a Blog?

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You are constantly striving to make your blog posts more and more readable and exciting. You want as many top-quality people as possible to read what you have written. The more people you reach, the greater your chances of success.

You may have the most amazing, exciting, and valuable information in your blog posts but at the same time, it is critical that you have elements in your blog posts that are definitely going to pull people in and keep them interested in what you have to say.

There are several pieces of information that you should include in your blog posts and several that you should not include.

A great title

The title of your blog post is the absolute first thing that your readers will pay attention to and it is the thing that will compel them to continue reading your blog article. With that in mind, it is well worth your time to spend a lot of thought on your title so that it is exactly what you want it to be. You may want to include words like “how to…” or “the top ways to…” in your title. Another attractive thing to your readers is to make your title a question. These will all keep the interest of your readers and your title will entice them enough to want to read more. The concept behind presenting the information in this manner is that it makes your readers feel that they will walk away with a little more knowledge than they had when they started reading. Another important thing to remember is that you need to include your main keywords or key phrases in your title so that your content will rank high in the search engines.

A compelling summary

When it comes to rating the elements of your blog article, the title holds more importance than the summary does. However, it is an excellent idea to include a short summary (one of two sentences) of your blog article. If your summary is very well written, it will make your readers want to read more. It will give them enough of a taste to really want to take a bigger bite. It is well worth the effort that it will take to write it and write it properly.

A strong opening paragraph

Your opening (or leading) paragraph is critical to getting people to want to read the entire article. It is very important that you remember to tell some of  your story in your opening paragraph. People need to connect with you on a human, emotional level and they won’t do that if you don’t share something human with them. Another good approach is if you ask them a question (not a “yes” or “no” question). That is a clear demonstration that your readers’ opinions matter to you and people love to feel that they are important and that what they have to say is held in high esteem.

A call-to-action

Once your readers have read your blog article, they need to have some way to interact with you. That is where the call-to-action comes into play. Your call-to-action should tell your readers exactly what you want them to do (sign up for your newsletter, get a free white paper, enter a contest, etc). You will be surprised at how many of your readers will be willing to do whatever you are asking them to do.

Your opt-in form

Along with your call-to-action form, you may wish to supply your readers with an opt-in form. If people are willing to opt-in to your business, you are totally justified about including them in your Emailing list or lists. After all, they are the ones who made the decision to say yes and hence, supply you with contact information so that you can interact with them.

Tags and Categories

Every time you write a blog post, be sure to assign the most relevant category to it and tag the post with the appropriate keywords. The reason that you do this is so that your readers can find you easily. Make sure not to put in too many categories. You should use categories on only a few topics and use the tags to give effective descriptions.

Your biography

Your readers will want to know a little bit about you so you should provide information that they will find interesting and that gives them an understanding of your human side. This will serve you well and they will want to forge a relationship with you.

Conclusion

The essential elements of a blog that have been discussed here will help you to become a greater success with your readers. It is not enough to simply write well. You need to have the right elements in your blog content so that it receives the reaction that you need it to receive for your readers to have a continued interest in what you are offering. It is very important for your to understand the wants and needs of your target audience and to make sure that you give them what they need so that they continue to interact with you on an ongoing basis.

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Author

  • Carolyn Cohn

    Carolyn Cohn is the Co-Founder & Chief Creative Services of CompuKol Communications. Carolyn manages CompuKol’s creative and editorial department, which consists of writers and editors. Her weekly blogs are syndicated globally. She has decades of editorial experience in online editing, and editing books, journal articles, abstracts, and promotional and educational materials. Carolyn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

7 Responses

  1. Emina Dervisevic says:

    Via LinkedIn Groups
    Group: Digital Media Living
    Discussion: What Are the Essential Elements of a Blog?

    Thanks for the post, it’s really summarising all the things we need to be doing so that we do things right. I have a question tough. What is, in your opinion, the importance of having pictures/videos/graphs in a blog post? Thank you!
    By Emina Dervisevic

  2. Victor Pleshev says:

    Via LinkedIn Groups
    Group: Non-Fiction Writers
    Discussion: What Are the Essential Elements of a Blog?

    The only other factor is readability. If you space short, punchy paragraphs rather than longer ones it’s easier for readers to skip through the material instead of having to concentrate overly hard on long dense paragraphs.
    By Victor Pleshev

  3. Amanda Bumgarner says:

    Via LinkedIn Groups
    Group: Publishing and Editing Professionals
    Discussion: What Are the Essential Elements of a Blog?

    I definitely think an essential element is a solid sense of your own writing voice. People will keep coming back if they feel like they’re reading words from a real person and not a robot.
    By Amanda Bumgarner

  4. Mary Stone says:

    Via LinkedIn Groups
    Group: Publishing and Editing Professionals
    Discussion: What Are the Essential Elements of a Blog?

    As a sometime blogger, I find that having a consistent topic or theme is important. People will come to you because they enjoy reading your take on politics, on your ongoing project which is creating historically accurate costume, the progress of your organic garden, whatever. Having a focus helps people identify you with a particular subject matter that they enjoy reading about, and keeps them coming back.
    By Mary Stone

  5. Steven J. Nussbaum says:

    Via LinkedIn Groups
    Group: BtoB Online
    Discussion: What Are the Essential Elements of a Blog?

    Simple: Be concise and informative as well as interesting. A photo is worth 1000 words if it is the right one.
    By Steven J. Nussbaum

  6. Jessica Pospeck says:

    Via LinkedIn Groups
    Group: The Social Media Marketing Network
    Discussion: What Are the Essential Elements of a Blog?

    Regarding blog posts, I would add a few elements. First -visuals: be sure to use pictures and videos to help draw readers in. Second, don’t write novels and don’t write blocks of text -make your posts easy to read and respectful of your readers time demands.
    By Jessica Pospeck