Using Twitter to Increase SEO

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Search engines consistently use social media channels to rank peoples web pages. Twitter should be a critical part of your strategy for SEO. In some ways, Twitter is one of the best choices when it comes to searching online.

Twitter is a rich source when it comes to search engine optimization (SEO). There are specific things that you should do if you decide to use Twitter to increase your search capabilities.

Choose your names carefully: When you first set up your Twitter account, you will be asked to put in two different names. The first name is either your real name or the actual name of your business. You are allowed a maximum of 20 characters. When choosing that name, make sure that you pick one that people will be inclined to choose frequently. The second name is a username that has the @ symbol before it. You have a maximum of 15 characters for that name. That will be a challenge for you. If the name of your business is long, you should think about using some sort of abbreviation while keeping it appropriate at the same time.

Choose content that is searchable and relevant: When you are using Twitter for business, it is perfectly appropriate to inject a small amount of personal information. However, on the whole, you should stick to business information. The whole reason that people have chosen to follow you and read your content is because of the business-related information that you are sharing. It is the same content that your followers will turn around and share with other people. With that in mind, make sure to use appropriate keywords and hashtags that give you more exposure on search results for the appropriate business terms that are connected with your particular business.

Insert links to your URLs: Links in Twitter serve a very specific purpose. They lead your followers to your website and lead to additional searches online. That is exactly why your keywords are so important. The more appropriate and richer your keywords, the more top-quality followers you will get as a result.

Don’t fake it ‘til you make it: When it comes to social media, you must make the effort and the commitment to work it. You can’t automate Twitter and then sit back and think that it will happen by itself because it won’t. The success of social media stems from building and maintaining relationships. No relationships have ever come out of automating anything. You need to interact with people on a very regular basis and you need to be a regular contributor to discussions, ask and answer questions, and share valuable and educational content with your followers.

Make use of Twitter mentions: You can use Twitter mentions to share links and other useful information. That is a key to success through social media. Nobody exists in a vacuum. If you want to be recognized for your professional efforts, you need to get people to talk about what you are doing. The more they talk, the better it will be for your business. Twitter is a wonderful vehicle of that. As many people are aware, Twitter has a 140-character maximum for every message that is tweeted. People react more favorably to short, effective messages than they do to long-winded monologues. People generally don’t have the time or the patience for that.

Promoting your blog: You can use Twitter to promote your blog. You can post articles and then automate them using a variety of tools. That is a good way to keep the time that  you spend on it at a minimum. If people find your articles enticing and compelling, they will be very happy to retweet what you have shared with them.

Conclusion

Twitter is an extraordinarily important social media tool when it comes to sharing content and interacting with others online. The more you boost your exposure and reputation, the more people will come to know you and the easier it will be for others to find you online when they are searching for someone who has  your expertise. It is right in front of you. You just need to reach out and grab it.

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Author

  • Michael Cohn

    Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has decades of experience in IT and web technologies. Michael founded CompuKol Communications to help small businesses and entrepreneurs increase their visibility and reputation. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

9 Responses

  1. Amit Kumar Singh says:

    Via LinkedIn Groups

    Group: The Social Media Marketing Group
    Discussion: Using Twitter to Increase SEO

    Hi Michael
    Yes Twitter is one of the best choice to search online if that search is related to some kind of brand , because brand engagement is very high on Twitter as compared to any other Social Networking Site . it has more than 500M users which is the best part .
    Posted by AMIT KUMAR SINGH

  2. Martha Giffen says:

    One other tip is that Twitter will allow you to use two url’s. You can also use one in your profile description. Take advantage of that and combine it with a call-to-action. Nice article.

  3. Dr Kavita Shaikh says:

    Thanks for the wonderful tips Michael. Twitter is certainly a great tool for marketing your blog / online business especially in the current times, where social media links have a huge say in determining your page rank.

  4. Ashish says:

    thanks for sharing this amazing post it will be very helpful for me as i am new in blogging.

  5. Jeremy Edsall says:

    Via LinkedIn Groups

    Group: William Paterson University of New Jersey
    Discussion: Using Twitter to Increase SEO

    I use Twitter to draw traffic to our blog posts, but after participating in a webinar last week I’ve begun using Pinterest to do the same thing. Pinterest is much more viral and can draw tons of traffic to your web site. I suggest adding interesting visual content to your pages be it on your blog or web site, as Pinterest is a visual social network. You can’t successfully “pin” where there is no visual content, and unfortunately cannot pin photos from Facebook. Give it a try, you can also add video content as well and list items for sale if you have items on sites like etsy, cafepress, zazzle etc.

    Posted by Jeremy Edsall

  6. Malathy Badri says:

    Via LinkedIn Groups
    Group: Professional Bloggers
    Discussion: Using Twitter to Increase SEO

    I agree with both of you. We tweet. I wonder who reads. For example, we follow so many tweeters. Do we ever read their tweets?

    Posted by Malathy Badri

  7. Karen Miller says:

    Via LinkedIn Groups
    Group: Non-Fiction Writers
    Discussion: Using Twitter to Increase SEO

    I do agree. I’ve been using Twitter consistently for only three weeks and my Twitter followers have more than doubled. I would add that Twitter is tricky to use, and hiring a professional to help you is important if you are to use it well.

    Posted by Karen Miller

  8. jennifer fay says:

    Via LinkedIn Groups
    Group: Professional Bloggers
    Discussion: Using Twitter to Increase SEO

    I think I get a lot of readers from Google+. I do read the tweets sometimes. I like to look for cool sayings and sometimes I find some. A lot of their tweets are garbage and don’t make sense. And a bunch of them seem to have a foul mouth. Probably should stop following those ones. I’m also trying some new stuff. I signed up with Clickbank this morning and now have a bunch of cool products on my blog. And the other one I tried yesterday is linkshare. We’ll see what happens.

    Posted by jennifer fay

  9. KristiAnn says:

    I have mostly used Twitter for a personal site. I tweet the blogs when I post to them but that is as far as I have taken it for business. I can see the advantages of using it more though. Thank you for the helpful tips!