Using Transparency to Increase Business

keyboard-coffee-writing
Print Friendly, PDF & Email

Now that social media has been around for a while and so many people are using it for business, it is quite apparent that it has a tremendous amount of power if used in an appropriate manner. Transparency is key.

If you are being transparent, that means that you have no hidden agendas or conditions and you fully disclose information that is needed for collaboration, cooperation, and collective decision making. Of course, what you reveal should be up to your discretion.

The people who connect with you professionally are interacting with you in some way through your online presence on a very regular basis. They speak about your products and services to others, they ask you questions, they go to Facebook and seek out people who love your company as much as they do, and they find out through Twitter about the opinions of their followers regarding your products and/or services before they make a final decision about buying from you.

With the revolution of the Internet, businesses have less control over how their brand is being presented than when they paid for traditional advertising. With traditional advertising, they could portray their brand and offerings in any way that they wished. Nowadays, the business owners have less control because anyone can write whatever they wish about a company’s products and services. They can post messages on forums and message boards and they are unbiased because they have absolutely no connection to the business about which they are writing. There is no ability to hide at this point.

Embracing change

The intelligent business owners, recognizing that the Internet is here to stay, and if anything, will keep getting stronger and stronger, are embracing the changes that are happening and are adjusting their approach to include online activity. One of the great things about the Internet and social media is that it allows customers to really form relationships with the business owners and the people who work for them. It also allows them to get to know what goes on with the products and services behind the scenes. The transparency really makes the business owners shine. People want to know what is going on before they will give any consideration to buying anything from anybody. In fact, businesses should take the opportunity to learn more about what their customers want and need and then they can focus their business efforts in a more pointed direction toward their customers.

If a company pays a market research firm to find out what their customers want and need, they will pay a great deal of money for those results. An easier, and many times more effective, manner is for them to interact with their customers directly and really listen to what they are saying and feeling. The information is invaluable and it doesn’t cost anything. Another benefit to this approach is that the business owners are building relationships with their customers at the same time and there are also building their own reputations and boosting their exposure online. Your interactions with one customer will benefit your relationship with all of your customers because they will all be privy to your discussions and they will understand that all of their best interests are at the top of your priority list.

The awesome power of transparency

Transparency is an extremely powerful tool. It has the power to change the face of your company totally. It is very important that you embrace it and do everything in your power to leverage it the best way that you can for your business. People always appreciate open, honest, business dealings and they will be far more interested in giving you business if you are sincere in the way that you come across.

Conclusion

The days of holding everything close to the vest and keeping well-guarded secrets on the part of the business owners are a thing of the past. The Internet has forced transparency to be an essential part of how business is conducted. If you are transparent and you make people understand that you are very serious about wanting feedback from them, they will trust you and want to engage with you. As a business owner, you have only one choice. That is to deal with people openly and honestly. If you don’t, the results will not be successful.

We are pleased to provide you with the insightful comments contained herein. For a free assessment of your online presence, let’s have coffee.

Let's Have Coffee

Author

  • Carolyn Cohn

    Carolyn Cohn is the Co-Founder & Chief Creative Services of CompuKol Communications. Carolyn manages CompuKol’s creative and editorial department, which consists of writers and editors. Her weekly blogs are syndicated globally. She has decades of editorial experience in online editing, and editing books, journal articles, abstracts, and promotional and educational materials. Carolyn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

8 Responses

  1. Sherrie Koretke says:

    Hi Carolyn,
    I'm interested in learning more about what you mean by transparency. What part of your business should be open to the public? Is there room for a little mystery?
    Thanks!
    Sherrie

    • Carolyn Cohn says:

      Hi Sherrie,

      Thank you for your comment. I have just revised the article to include a definition of transparency in business, which should make it clearer. There is nothing wrong with a little mystery in your business, which will keep things interesting, however, when tranparency is mentioned, it is in terms of disclosing information that other people have a right to know and need to know in order to do business with you.

  2. Mike Voyce says:

     

    Via LinkedIn Groups

    Group: Books and Writers
    Discussion: Using Transparency to Increase Business

    Have been to compukol.com and agree with your post there.
    For me, success comes from service, not selfishness. If people can see that what you're putting forward is useful, and that is why you're doing it, they will take notice.
    Some while ago I said pretty much the same thing in an Ezine article. Good luck with your post and with this discussion – it is of service.
    Posted by Mike Voyce

  3. Harish Chauhan says:

     

    Via LinkedIn Groups

    Group: Business Consulting Buzz Group
    Discussion: Using Transparency to Increase Business

    In this day and age with so much transparency available and accessible via the web to anyone about anything – how can you not be transparent? But how transparent do you need to be – and can you be that transparent in everything to the same extent – this, I believe, is where the challenge lies…for people and organizations…
    Posted by Harish Chauhan

  4. Pat Worden says:

     

    Via LinkedIn Groups

    Group: Non-Fiction Writers
    Discussion: Using Transparency to Increase Business

    Transparency and the pursuit of profit are usually at odds. But yes, I agree that most companies can benefit from social media. It's matured to the stage where the clumsy are less likely to burn their fingers with it; companies can profit wildly off it, or do themselves no good at all, but luckily few are likely to do themselves harm.
    Posted by Pat Worden

  5. Art Butcher says:

     

    Via LinkedIn Groups

    Group: Business Consulting Buzz Group
    Discussion: Using Transparency to Increase Business

    Are the people most concerned about transparency those how fear it most? OK a bit cynical, but honesty is the best policy has been a around for a long time.

    I believe a lack of transparency drives people away. Everyone doing business on the internet needs to pay attention.

    Thanks for the question Michael and Harish, you are spot on.
    Posted by Art Butcher

  6. Dwayne Flinchum says:

    I totally agree that businesses should be transparent. When they aren't, they face a lot of backlash from the public and, more basically, embarrassment. I just posted a blog article about how some people resort to paying for positive comments/reviews.

  7. Bill Adams says:

     

    Via LinkedIn Groups

    Group: Business Consulting Buzz Group
    Discussion: Using Transparency to Increase Business

    The two gentlemen above I most heartily agree, Honesty is the best policy and in these days and times it is hard to hide anything.

    Posted by Bill Adams