Using SlideShare to Grow Your Business

SlideShare is on the lips of many people nowadays. It is an online community where people can share their slide content with many communities online. Other people can also leave comments and share and “like” other people’s posted content on SlideShare as well.

 The many uses of SlideShare

If you start to use SlideShare and you see other people’s presentations that you feel would be worth having, you can upload them and you have the option of doing that either publicly or privately. You can upload presentations on any topic and you can create your own creative mix of content on SlideShare.

If you create effective presentations, you can count on their potential to generate leads and creating more business than you ever had before. One of the best (and most effective) features of LinkedIn is the embedding feature. You can embed links, which will allow you to include your calls-to-action (which you can hyperlink) right in your presentation. It is common knowledge that your call-to-action is essential to your online content marketing strategy. If you are don’t tell your target audience member what you want them to do (and you do this through your call-to-action), they won’t do anything and then they won’t interact with you and you will not have an opportunity to build a relationship with that person.

Adding a video to your presentation

Although content is critically important for your business’s success, video content is a wonderful and effective enhancement to your written content. Videos go a very long way to really making your branding stand out compared with your competition. The value that videos add are extraordinarily important.

Other types of documents that you can share

In addition to more traditional documents, you can share all sorts of other documents on SlideShare, such as webinars, pdf documents, white papers, etc. The potential that SlideShare offers is amazing but interestingly (and unfortunately), many business owners are not aware of the tremendous possibilities that SlideShare possesses. In fact, many business owners are not even aware of its existence at all.

The many ways to use SlideShare for Content Marketing Success

SlideShare not only enables you to share your content in an effective online manner but it takes it one step further and can really skyrocket all of the efforts that you are making for your business within the publishing realm. No matter what your reasons are for publishing the content that you are publishing (whether your objective is to educate your target audience, generate leads, promote your products and/or services, or bring additional satisfaction to your existing clients), SlideShare can assist you at every single step in the process. You can use it to plan, write, market, and obtain success from the content that you are sharing. You can do all of this in the form of white papers, newsletters, ebooks, blogs, or longer articles.

The many reasons to use SlideShare

There are  so many reasons to use SlideShare for your business. It provides you with an efficient, effective way of getting the most mileage out of your presentations by sharing them with your clients, online followers, and prospective clients. It is tremendously valuable as a publishing tool for the following reasons:

• Updating easily: When you use SlideShare, it will be very simple for you to update your presentation as your work on it progresses and you get closer to the end date and publishing date.

• Working efficiently: SlideShare uses software programs that are most likely already being used by you to create presentations. The good thing about that is that you can start to use SlideShare to your advantage right away without any learning curve.

• Strong visibility: Because your SlideShare presentations have already gone through search engine optimization, many people will find you online. Also, you can embed your presentation in your blogs and your other areas of content and they can be included in the Emails that you send out.

• Being able to track and capture the analytics: SlideShare automatically tracks every presentation so it is very simple to gauge the interest that your target audience has for your presentations over whatever given time period you choose. You also have the option to create forms that will help you with lead generation. That way, people can contact you quickly so that you can take the interaction to the next level.

 Conclusion

SlideShare is an extremely effective online content marketing tool that you should learn as much as you can about and then use it to your business’s full advantage. Technology is so advanced that new tools are being developed all of the time. Some of them will enhance your business and some of them will not. It is up to you as a business owner to determine which ones work effectively for your business and to leverage those tools as much as you possibly can. The days of relying on only one type of online tool to bring your business to the next level are over. You must take advantage of all sorts of tools and SlideShare is one of the more exciting and effective tools that are out there. It is time that you went for it!