An issue that comes up regularly is about time. Everyone wonders how much time on LinkedIn (and on social media in general) is enough time to devote to make it work and to produce successful results for your business.
The answer to the question is slightly subjective although it is a good idea to have some sort of time range in mind. You should figure that if you spend between 15 to 30 minutes a day on LinkedIn. It is important to make a commitment to working it consistently (and, if possible, trying to do it at around the same time each day). Please bear in mind that that time range for consistent LinkedIn use is a minimum. If you are in a business that depends more heavily on LinkedIn interactions, you should use it more than that each day. One of your purposes in using LinkedIn is to make sure that everyone is constantly aware of your brand and your offerings.
As you are starting to keep your LinkedIn schedule, you should try to be as consistent as possible in your approach so that you get maximum results from your efforts.
The LinkedIn Homepage
There is a way for you to arrange your Email account so that you receive a notification for everything (all invitations, group discussions, updates to status, etc,). That way, you won’t waste time on LinkedIn. You want to try to be as productive as possible always. If you are interested in doing that, you need to go to your account settings and request “Web Only” notifications. That will force you to be more conservative with how you use LinkedIn. It will also force you to login to your LinkedIn Homepage to be able to read your notifications. Once you have done that, you will find it easier and more convenient to spend the consistent 15 to 30 minutes on a daily basis to which you have committed.
Be consistent with the time of day
It is a really good idea to try to use LinkedIn at the same time of day on each day, if possible. It is a good idea because people will get used to interacting with you at the same time and you have a better chance of developing meaningful relationships with more people if you have a consistent approach on LinkedIn. It is important to be as efficient as possible with your time on LinkedIn.
Greet your LinkedIn people
One of the reasons why LinkedIn is such a valuable social media tool is that it will really help you to increase the number of people with whom you can connect and with whom you can establish relationships. You should establish your LinkedIn routine early on, if possible. When you login to LinkedIn, you should post some sort of update, if you have one (which you most probably will have). You can write the updates that you want to post for the week in longhand and post one at a time throughout the week. Using links in your daily posts that lead to useful articles for your readers is a great thing to share (at least once a week). Undoubtedly, many people will find those articles very useful. Updating your status every day lets people know that you are there and that you are interested in interacting with them. After a short while, people will look forward to your updates and will be disappointed if you don’t send them on a daily basis. Remember, you can change your LinkedIn status as much as you need to.
Respond to other people’s messages on time
After you have updated your status, you should go to your LinkedIn inbox and check to see if you have received any messages. If you have, it is very important that you respond to those Emails quickly. If the people who have sent you Emails are asking questions, you should at the very least acknowledge their Email and let them know that you will get back to them soon with a response. Make sure that you don’t forget about the original Email. You actually need to find an answer to their question and send it to them as soon as possible. If possible, you should never wait any longer than a day or two after you have received a particular Email before you respond.
Maintain your LinkedIn groups
You need to look at all of the discussions in your various LinkedIn groups. If you feel that there are comments that are worthy of response (or continuing the discussion), please respond to those. You should also make a point of researching new groups in LinkedIn. Switching it up periodically is an excellent idea and keeps everything fresh.
LinkedIn is one of the most powerful and effective social media channels for business. People will definitely appreciate your expert opinion. You should share it willingly and freely. Using it consistently every day will help you to solidify relationships with other business people and you should learn about all that it has to offer. LinkedIn has a great deal that you should take advantage of.
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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
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