If you put a lot into LinkedIn, you get a lot out of it too. If you set up your profile with scant information, you are not allowing others to know anything about you. It is important to share information.
LinkedIn is a social media channel that has a tremendous amount of professional potential. In addition to filling in your experience and leveraging your contacts to help you to establish new connections, there are several things that you can do to your profile that will make it far more effective.
Pay close attention to your profile
You should be updating your profile on a very regular basis. You don’t have to devote a large amount of time each time you make and update. It will most likely only take you a few minutes at a time and the results may be astronomical for you. Every time you make an update to your profile, a notice will go out to you connections. It will keep everyone with whom you are connected on top of what you are doing and it will hold their interest in terms of your business. It isn’t necessary to completely change your profile each time you update your status. Small changes go a long way in many cases.
Fill in your LinkedIn profile box
When people first land on your page, they will see a box that shows your profile highlights. This is the very first impression that people will get. Remember that you only get one chance to make a first impression. People may be interested in all sorts of details about you; however, they will most likely learn most of what they want to know from your profile box.
Provide a good level of detail
People are interested in reading your profile because they want to learn about you and get to know you on a level that is deeper than purely superficial. You should make a point of sharing enough detail so that you can start to build a relationship that will flourish and deepen over time. Each time that you change your status, you should say what you have done, why it was significant, and how it affected a positive change.
Join as many relevant LinkedIn groups as possible
The more relevant groups you join, the better your chances will be of establishing meaningful relationships in your niche. If you share the same group with other people, it is perfectly appropriate for you to connect with people with whom your connections are connected. Without the group, you have no license to reach out to the those second-tier connections. It is extremely important that you choose groups that are really relevant to what you are doing. This will make it a lot easier to eventually find appropriate people with whom to do business.
Include your educational background
People are generally very interested in knowing not only where you came from as far as former companies but also in where you got your education and training. There may be all sorts of potential connections through where you went to school. You never know what might come out of that.
There are many tricks that you can do with your LinkedIn profile that will make a tremendous difference to your ability to establish and grow relationships in your niche or industry. LinkedIn is an extremely powerful social media tool and you should leverage it to its greatest potential. The investment that you make will be time and effort rather than money. Before too long, you will see that the relationships that you establish and the discussions in which you take part will do a great deal of you and your business.
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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
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