Top Reasons to Engage on Twitter


Twitter seems to be coming out of everyone’s mouth nowadays. More and more people are tweeting on a very regular basis. Although the 140-character maximum per tweet seems limiting, it can be a blessing at times also.

If you  haven’t jumped on the bandwagon yet, it is certainly time to do so. There are many reasons for you to start getting involved with Twitter for your business and you will start to see positive results for your business as you get more and more involved.

Being informed

Universally, people are sharing content on Twitter. There are people in every possible niche and Industry, culture, and country who are communicating through Twitter. They are discussing news that is related to their industry, trends, events and all sorts of interesting issues. Twitter is an excellent resource for professional articles in every conceivable field. If you engage on a daily basis, you will learn a huge amount.

Staying current

If you engage on Twitter, you will always know what is going on. Having valuable information at your fingertips on a consistent basis will give you an advantage that other people may not have. Many relationships that start out as casual tweets often turn into solid professional relationships. You have the potential to develop relationships with thought leaders in your field and other people of great influence.

Stay in touch

It is critical that you keep in touch with other people so that you know what they are thinking and saying about your offerings. If you acquire valuable feedback from your potential and existing clients, you will know how to improve your products and/or services and the better you serve your customers, the more successful your business will be. Twitter allows you to stay in touch with people easily. Your presence can be strong on Twitter and people will react positively to what you are offering, such as promotions, words of wisdom and solutions to their problems.

Stay social

Even if you are person who is not so comfortable in a social environment, you need to establish some level of comfort when it comes to communicating via social media channels. Being as social person in person and being a social person online is not exactly the same thing. Being social online is easier because nobody sees your facial expressions, etc. You will see that once you have become comfortable with online interactions, you will become more comfortable with interacting in person as well.

Stay curious

You will find that the more information you acquire, the more information you will want to acquire. One read article will lead to another and another and another. The greater the number of people in your niche or industry with whom you connect, the more information you will hunger for. You will be inspired for other people’s stories and you will learn a great deal from them. You will be able to apply a lot of that information to your own business and you will find that the information will help you to achieve greater success for your own business.

Stay inspired

There are some incredible professional people who are doing incredible in every possible field. Many of those people are more than thrilled to share their experiences online. It is important that you follow the most appropriate people and you will be inspired to follow at least some of their practices, at least the ones that make sense for you and your business. Ideas can come from all over. You just need to recognize their worth and figure out how to make them work for you and your business.

Keep listening

It is critical that you get people to listen to what you want and what you are offering. However, it is even more important to listen to other people. If you don’t listen well, you won’t have any understanding of what people want and  need and if you don’t understand them, you will never be able to establish a relationship with them. Listening is one of the major building blocks when it comes to a relationship between you and your clients.


Twitter is an amazing social media channel that can substantially increase your business through your consistent and faithful interactions with followers. Your business will absolutely grow because of it and it is important for you to recognize Twitter’s worth and how to leverage it to its fullest potential. Twitter will enable you to increase your client base and eventually, that will lead to greater revenue and greater success.

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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.


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