The Significance of Your Brand Colors


“Sometimes I imagine colors as if they were living ideas, being of pure reason with which to communicate.” Paul Cézanne. Those words are true. Colors are used to communicate all kinds of ideas and feelings. They connect you to others.

When it comes to your online presence, which includes your website and logo, you need to be very careful about the colors that you choose. The colors must serve as unspoken communication about what you and your business are and what you are trying to accomplish. If you don’t choose your brand colors wisely, it can ruin the credibility of your business and can devastate your business.

You want your colors to communicate peace and professionalism. If you don’t have colors in your branding that feel that way to other people, they won’t stay with you long enough to find out what you are offering and what you can do for them. The colors that you choose are as important as the words that you impart.

There are many questions that should come to mind as you are considering which colors you want for your business. Knowing to ask the right questions and being able to come up with answers to those questions will really help you to cement your business’s image.

  • Should the colors of your website and of your logo be the same?
  • What happens with the colors if you already have a website and add a logo later?
  • In that case, should you change the website colors to match the logo once you have it in place or should you match your logo to your website?


It is important to have a cohesive and fluid idea when it comes to your web presence and colors. If you choose not to have the same color throughout, you must at least have colors that complement each other. If you create a website and a logo using the identical colors, you may have some difficulties later on. It is a good idea to do some extensive research before you choose your final colors. That research includes looking critically at several color combinations in the context of your web design, layout and colors. Remember that you need to keep your target audience in mind when considering colors for your brand. The colors that you choose will be on all of your branding and you need to be absolutely certain that you have chosen colors that make a statement about who you are and what your business represents.

Colors: what do they mean?

When choosing your brand colors, it is critical to understand what the colors mean and then you can appropriately choose the best colors to highlight your business and to attract people to your brand.

  • Blue: Tranquility, acceptance, love, understanding, patience, cooperation, security, loyalty, and comfort
  • Orange: Courage, confidence, friendliness, cheerfulness, warmth, excitement and energy
  • Yellow: Caution, intelligence, brightness, joy and organization
  • Purple: Royalty, religion and sophistication
  • Green: Money, sharing, soothing, responsiveness, health, food, nature, growth and freshness
  • Red: Strength, leadership, love
  • Brown: Durability, earthiness, primitive
  • White: Purity, ease, freshness, goodness and cleanliness
  • Black: Dramatic, committed, classy and serious

The next thing that you need to do when it comes to choosing the colors for your brand is to figure out exactly how you and your business want to be perceived. People will see your brand and they will relate to it in a very personal way. People always react on an emotional level. If you are able to connect with them, they will be interested in learning more.


It is really fascinating to think that people react to many things in life (and business) on a subliminal level. People don’t realize that colors are chosen very carefully to invoke specific reactions. There is a true scientific approach to it but all people know is that it makes them feel a certain way.

We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.

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Carolyn Cohn

Co-Founder and Chief Editor at CompuKol Communications LLC

Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.

Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.

Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).

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