QR codes (quick response codes) were very popular not too long ago and they have come back recently and are very popular again. QR codes are a wonderful marketing resource that allows the user to obtain information quickly and easily with the mere click of a button.
A tremendous effort was originally made
When QR codes were originally introduced, marketers and advertisers made a tremendous effort to create sophisticated, extensive, effective QR code campaigns, which helped businesses to become more and more successful. However, it is important to understand that this iteration of QR code campaigns is not exactly the same as the QR code campaigns of the past. In fact, there were reasons why QR code campaigns quietly disappeared from the forefront of marketing for a while. One of those reasons is that they were misunderstood. Now, marketers and advertisers seem to have a better understanding of QR codes and how to leverage them for all that they can provide.
The increased use of QR codes
In recent years, marketing experts have been somewhat less than enthusiastic about QR codes and QR code campaigns. However, that seems to be changing. With the huge number of people who use smartphones, the marketing world are in a position of needing to bring in new clients in creative and innovative ways as much as possible. On a universal basis, QR codes have tremendously widespread use in many countries. The use of QR codes has spread with wildfire-like speed.
In this part of the world, QR campaigns have also been enjoying a resurgence that may be quite surprising. That particular technology seems to have come full circle. However, in this particular iteration of QR code campaigns, people are not only considering the functionality of them but they are also starting to think about the aesthetics of QR codes and how people react to them. It is important to understand that if something is pretty, it will sell more easily and more quickly than if it is plain. Visually appealing QR codes are bound to make a positive impact on sales.
There are many different ways in which to make QR codes aesthetically pleasing to people. Your choice of approach will be determined by the products and/or services that you are selling:
If you are selling a food item, for example, you may wish to consider offering a contest in which your potential customers have to answer a question. People generally love that. You can design that to go right through the QR code. You will be surprised at how much of a response you get.
You can have your QR code lead to whatever you wish to offer your customers and potential customers as incentives. You should try to be as creative as possible. Your target audience will certainly appreciate that.
When it comes to selling services and QR codes, you can connect your QR code to a discounted service or a giveaway of some sort, which connects to what you are offering. You might be surprised at how many people express an interest in what you are doing.
The possibilities are limitless
With the new iteration of QR codes, there is tremendous potential for a person with a mobile device to scan the QR code, view a product, and purchase it right then and there. It couldn’t be any easier than that. There are so many things that you can do with QR codes as a business owner and with the number of people who rely on their mobile devices every day, it is an easy next step to get them to opt in to using them on a regular basis. They won’t only be using them to purchase products and services but also to obtain valuable information that is now at their fingertips.
QR codes have reemerged but they are an improved version from what they were originally. This next generation is well suited for the needs of the people who are most interested in using them. They are more sophisticated and more attractive than they ever were before. QR codes have definitely not outlived their usefulness. However, it is up to all of us to make them as creative and as appealing as possible. QR codes provide you with fast, reliable connections and information that is at your fingertips right away.[signoff][/signoff]
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
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