You may understand the power of a welcome Email for your business. They help you build your brand and make a connection with your target audience. Surprisingly, some people don’t realize how important they actually are for your business’s success.
If you are a business owner who doesn’t feel that welcome Emails are critical, the following points will give you food for thought.
The benefits of welcome Emails
Welcome Emails minimize bounce rates. If you send one to your online connections, there is a higher likelihood that those people will open that Email than a generic marketing Email. If you manage to show some interesting value in your Email, that will increase the number of people who open the Email even more.
It can be a very effective approach is you ask your audience to put your Email address in their address book as soon as you send them the welcome Email. This may set a precedent for future communications with them.
It allows you to express your gratitude
If someone does something nice for you and your business, you have a responsibility to thank them in some way. All human beings love and need to be appreciated for their kindnesses. If they go out of their way to be nice to you, you must express your gratitude to them. Aside from saying thank you, you can also show your gratitude by giving them some sort of discount or sending them some content that you feel will benefit them.
Welcome Emails show the importance of opting in
When a member of your target audience receives a welcome Email from you, it reminds them that they opted in with you at some point. If they opted in originally, they will be less inclined to opt out later.
If your offerings include selling products, your welcome Email may include suggesting other products that they may want to consider buying. You can also use this approach for the services that you sell. Interacting through social media should never be about the hard sell; however, there is no reason why you shouldn’t let them know what you have available so that they can decide on their own (without pressure) if they want to buy what you are selling.
Deepening your relationship
Communicating with a welcome Email may have a more positive effect than you realize. By sending out the Email, you are letting the person know that you want to connect with him or her personally. It is important that you make the recipient understand that you want them to contact you as well. Relationships are never one sided. Let them know that you welcome their questions and their concerns.
Developing mutual trust
When you relate to your target audience in this way, you are building a relationship that is based on trust. You need to clearly convey that the other person can count on you and that whatever problems they are having can be solved by you. You need to show them that they can trust you and that at the same time, you trust them. If you can establish that kind of relationship, your relationship will go on for a long time and be mutually beneficial.
The value of education
You want to provide the other person with information from which they can learn and, at the same time, you want them to know that you are learning from them also. The more you can give to each other, the stronger your relationship will be.
Sending a welcome Email is a very smart move on your part as a business owner. People love to feel that they are important. It is your job to make them feel that way. They aren’t numbers to you. They are people with whom you share a relationship and whose feeling truly matter to you. If you relate to them as one human being to another, you will both benefit tremendously.
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Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.
Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.
Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
Mrs. Cohn is a member of the American Medical Writers Association (AMWA).
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