The Many Reasons Why Blogging Helps Your Business

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When it comes to your online marketing strategy, blogging is an extremely significant piece of the puzzle and it behooves you to give it the proper respect and to highlight its grand qualities effectively and appropriately.

The philosophy behind the importance of your blog

When it comes to effective communication, your blog is an excellent and extremely effective communication tool. You will offer up top-quality content on your blog, which will impress your online connections and it will also be the vehicle through which those same online connections will begin to build a deeper, more solid, more meaningful relationship with you and with your business. They will get to know you through your interactions on your blog and it is a great launching off point that will allow you and the other person to build a meaningful, mutually beneficial relationship together. If you are not positive of all of the reasons why it is such a good idea to have a blog for your business, you must allow yourself to be convinced of why a blog can rock your professional world.

Your blog can be instrumental in the following ways:

  • The best platform ever: You can use your blog as a platform to communicate your ideas, what you represent, and the perspective that is yours and yours alone. You will begin to see very quickly that once you present an idea through your blog, it will be extremely easy to get other people to react to whatever you are sharing. You can start interacting and engaging other people and before you know it, you will have an exciting and very valuable interchange of ideas that could potentially go on for a very long time.

  • Your blog can be instrumental in allowing you to reach a much larger amount of people very quickly: The online connections who are a part of your social media circles on LinkedIn, Facebook, Twitter, and other social media channels will be more than willing to visit (and interact on) your blog for the simple reason that you will have earned their trust by that point. When they visit your blog and read what you are sharing, they will want to jump in and start to interact with you on a deeper level. What’s more, they will also be excited about telling other people about the value that you and your business hold.

  • You are now a SME: Whether you plan it consciously or not, your interactions and postings on your blog will eventually turn you into a subject matter expert (SME) in your niche or industry. You can’t help it and you can’t prevent it. In fact, every time you post a new blog article with new and exciting insights and other information, you will be solidifying your position as a SME. It is just that simple.

  • Your blog serves as a solid foundation for your brand and for your business: It is pretty commonly known that your brand is who you are (professionally speaking), who you represent, and what you stand for. Your blog will drive new traffic to your website and it will allow you to engage with more and more people who will eventually (or at least, some of them) become your clients. In the end (and quite a bit down the road), everything leads to your higher level of professional success.

  • Your blog will turn you into an influencer and a leader in your professional area: As you are building your online exposure, credibility, trustworthiness, and expertise, there are additional qualities that you will also inadvertently acquire and they will be of great benefit. You will be so highly regarded eventually that when someone needs what you are selling (or offering), you will be the absolutely first person who comes to mind. Those people will call you first. There is no better position that you can be in. Leverage it as much as you possibly can.

Conclusion

Your blog is an essential part of your overall online marketing strategy. It is very important that you understand its significance and its critical nature and how it relates to your professional success. Your business needs that piece of your online strategy to really become solid and healthy. There are many justifiable reasons to blog and they are all valuable. Remember that you must look beyond your blogging only serving the purpose of attracting more traffic to your website. It can produce much more significant results than that and you need to recognize what it is worth to your business. It is also important for you to understand that blogging is not a one-night stand. It will stay with you through time and the results that you achieve will hold and make your business strong for a long time.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

Author

  • Carolyn Cohn

    Carolyn Cohn is the Co-Founder & Chief Creative Services of CompuKol Communications. Carolyn manages CompuKol’s creative and editorial department, which consists of writers and editors. Her weekly blogs are syndicated globally. She has decades of editorial experience in online editing, and editing books, journal articles, abstracts, and promotional and educational materials. Carolyn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

7 Responses

  1. Ron Medlin says:

    Via LinkedIn Groups
    Group: Linked Business
    Discussion: How Does Blogging Helps Your Business?

    Great discussion. I think a blog should be the cornerstone of any content marketing strategy. It’s the hub where the main conversation you’re trying to have with your audience should be taking place.
    By Ron Medlin

  2. Mary Habres says:

    Via LinkedIn Groups
    Group: Small Business Accelerator
    Discussion: How Does Blogging Helps Your Business?

    Just recently got my first Canadian client. I had written a post about a home stager who wanted her marketing consultant to help her develop a tagline for her business.The Canadian lady Googled, “home staging taglines that sell worldwide”. Because of my blog post, I ranked on page 1 and that’s how she found me.

    Blogging can definitely help you get more customers if you use the right keywords and post content that your niche would be searching for to solve their problems. Thanks for posting the article.
    By Mary Habres

  3. Matthew Honigman says:

    Via LinkedIn Groups
    Group: Shoestring Marketing Group
    Discussion: How Does Blogging Helps Your Business?

    I couldn’t agree with you more. Blogging is so instrumental and once I got going on it, it’s really become quite a fun part of my job. There is no better way to connect with your customers or potential customers. If they have a question you can answer it on your blog where others can read it as well. There’s a real good possibility that others have the same question.

    As you said in your article, you really do become the SME, you should be anyhow but with your blog, you can share your knowledge. Another great article.
    By Matthew Honigman

  4. Don Purdum says:

    Via LinkedIn Groups
    Group: Linked Business
    Discussion: How Does Blogging Helps Your Business?

    By itself, it doesn’t. However, when creating content that solves problems, you identify with your target market. However, if you want traffic to identify with the problems you solve, you have to market your blog articles.

    I just wrote a blog article explaining this in detail. You can’t just put up an article and post it on social media and then wonder where everybody is at. It takes a lot of work!!!! By Don Purdum

  5. Michael Boezi says:

    Via LinkedIn Groups
    Group: Non-Fiction Writers
    Discussion: How Does Blogging Helps Your Business?

    I could not agree more, Carolyn. And it can serve as the first draft of a book too. I’m doing that very thing with what I call the “Glass Box Project,” all done in real time so that others can benefit from my publishing-writing experience.
    By Michael Boezi

  6. YCPL Admin says:

    Via LinkedIn Groups
    Group: Fans of Mashable
    Discussion: How Does Blogging Helps Your Business?

    Anyone who wants to learn more about your company will head to the website or blog. Blog form an integral part of the website. Writing an effective blog with the potential to generate business is an important thing to consider.
    By YCPL Admin

  7. Amit Kumar Singh says:

    Via LinkedIn Groups
    Group: Fans of Mashable
    Discussion: How Does Blogging Helps Your Business?

    In my opinion it’s Blogging which will help us to increase the reach of company towards their target audience. In other way we can call it as content marketing.
    By Amit Kumar Singh