11 responses

  1. L. A. ‘Tony’ Kovach
    July 2, 2012

    Via LinkedIn Groups
    • Group: Business Writers of America
    • Discussion: The Importance of an Internet Marketing Strategy

    I agree on the importance of having a strategy. We had one for and hit over 25,000 page views in 75 days.
    Posted by L. A. ‘Tony’ Kovach

  2. Raffi Jamgotchian
    July 3, 2012

    Via LinkedIn Groups
    • Group: Linked-N Bergen County NJ
    • Discussion: The Importance of an Internet Marketing Strategy

    Isn’t Internet Marketing a tactic not a strategy? The Marketing Plan would be your strategy.
    Posted by Raffi Jamgotchian

    • Michael Cohn
      July 3, 2012

      Raffi,

      Great question, thank you. Various aspects of Internet Marketing would be considered either tactic or strategy. In general tactic is for short (immediate) term while strategy is for long term. With this in mind, Internet Marketing using PPC or AdWords would be considered a tactic while Internet Marketing using web content such as blogs and Inbound Marketing would be considered a strategy.

  3. Greg Cohen
    July 3, 2012

    Via LinkedIn Groups
    • Group: B2B Social Media
    • Discussion: The Importance of an Internet Marketing Strategy

    The idea of an internet marketing strategy seems a bit outdated to me. With the ubiquitous nature of the internet, everyone already has a presence online. It seems more important to me that companies need to focus on building a better business strategy and then figure out how that strategy can be executed online.

    What are your overarching business objectives? How can the internet help businesses to achieve those objectives? We work with a lot of clients that think about the internet as a whole new business – when really it’s just another channel that should be considered as part of the mix when planning your business’s success.

    Don’t get me wrong: it’s a dynamic, versatile, and trackable medium – but having strictly online objectives that don’t dovetail with the objectives of your business is a recipe for a disastrous online setup.
    Posted by Greg Cohen

  4. Doug Kessler
    July 4, 2012

    Via LinkedIn Groups
    • Group: B2B Social Media
    • Discussion: The Importance of an Internet Marketing Strategy

    That feels right to me, Greg.
    It all has to start with business goals.

    Rather than an Internet-specific strategy, we think there is a place for a Content Strategy — and there needs to be some common sense structure to this.

    Posted by Doug Kessler

  5. Philippine Technology blog
    July 8, 2012

    After I initially left a comment I appear to have clicked the
    -Notify me when new comments are added- checkbox and from now on each time a comment is added I get 4 emails with the same comment.
    Perhaps there is a way you are able to remove me from that service?
    Thanks!

    • admin
      July 8, 2012

      Philippine Technology, Done.

  6. Las Vegas Hairstyles
    October 5, 2012

    Aw, this was a really good post. Spending some time and actual effort to generate a great article… but what can I say… I procrastinate a lot and never manage to get anything done.

  7. online marketing
    October 25, 2012

    this is such a great blog to read, very informational and presentable., thanks for sharing this one to us.

  8. Sonia Anand
    January 22, 2013

    Great Post. Internet Marketing maybe outdated for some but somehow it still works but strategically planned. Very informative and well thought article. Will surely share this post with my colleagues at Synechron. Thank you for sharing.

  9. Ralph Huntington
    February 7, 2015

    This is so important! Going forward, all marketing campaigns will include Internet Marketing. Even local businesses attract and engage with customers on the Internet. So-called “social networking” sites are unbelievable sources of targeted audiences!

    The basic advertising framework laid out by Mr Ogilvy in the last century has not changed. but the media through which it is implemented has radically altered the game and democratized the playing field.

    Is strategy important in marketing? Obviously it is. If all marketing going forward is or includes Internet marketing, then it behooves one to have a well thought-out strategy.

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