“Insanity: doing the same thing over and over again and expecting different results.” Albert Einstein. Laying the foundation for your business’s success is absolutely critical to everything that follows after that. If your strategy is sound, you will succeed.
Your Internet marketing strategy is critical for many different reasons when it comes to the success of your business. One of the important reasons why having a plan that you can count on to guide you to success is because of how much competition you encounter in your niche or industry. Undoubtedly, you are only one of many people who are offering what you are offering. It is extremely important that you find a way to stand out above the crowd in a unique and exciting way. Remember that it isn’t enough to just have a website, even if it is the most beautiful and informative website that anyone has every laid eyes on.
Once you have the website, you need to show and tell other people about it. Marketing your web presence means that you need to find a way to attract traffic, focus on your target market, and ultimately get other people to buy what you are selling. Your wonderful website won’t mean anything to you if you can’t succeed at getting people to come to you. There are some very specific goals that you need to have in mind when it comes to your Internet marketing strategy.
Your objectives online
From the very beginning (even before your website is even in existence), you need to clearly understand your goals for your online success. Your goals need to be clearly established and outlined up front. If you have the situation where you have an existing website already and you identify goals and objectives that will not be supported by that website, you will need to identify how to make your website work with the new strategy in mind and execute those changes as quickly as you are able to. Make sure that the changes that you make to your website are completely aligned with your objectives. It is, of course, easier to align your website and your objectives if the website hasn’t been built yet. However, it is not impossible to make things work even if you already have a website.
Your main objective: Your main objective should include customer service and product support, a sales area for your products and/or services, available company information, product and/or service information and building your brand so that both the brand and the company benefit equally.
Your secondary objective: Your secondary objective should include search engine optimization (SEO) and be friendly to the search engines, your website should induce people to want to return to your website, people should be encouraged to share your offerings so that the information goes viral, the capacity to send Emails and other forms of communications to your visitors (permission marketing), and it must encourage your website traffic to become loyal and have a connection with you and your business for a very long time.
Choosing your target markets
It is essential that you choose your target markets as soon as possible. Your website should contain something enticing that will encourage your website visitors to keep coming back to you. Remember that your target market should be segmented based on the needs, wants, and expectations of your visitors. You must excite them as much as you possibly can.
Your offerings online must be very well established. Your products and/or services may be the most amazing that ever existed; however, if you don’t use an effective marketing strategy, you won’t end up where you want to be. It is critical that you construct your Internet strategy with your products and/or services in mind.
Your Internet marketing strategy is critical to the success of your business. Without the strategy in place, as well as clear-cut objective, you will have a much more difficult time staying on your path and realizing tremendous success at the end of that journey. Your strategy doesn’t necessarily need to be complex. In fact, simpler will work better in a lot of cases. Always remember that relationships are at the center of your success and the more you interact, the stronger your relationships will become.
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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).