Having a website is very important for your business. Having a website without a content management system (CMS) is a big mistake. A CMS is critical to the success of your business and understanding why will bring you added success.
Understanding the importance of a CMS
A CMS is a system that enables the user to edit, publish and modify content without affecting the code of the website. This is a really good thing for people who don’t have a great deal of technical knowledge. When you are having your website designed, you will tell your designer the same things that you would have told him or her otherwise. The designer would then build your website. However, in this case, your designer will build your website in the framework of the particular CMS that you have chosen together. There are several different CMSs from which to choose. Some of the more popular ones are WordPress and Joomla. Many people think of WordPress as a blogging platform; however, it has a great deal of capability and it functions well as a CMS as well. In addition to the standard CMS, you can also have a customized CMS built for your particular needs. It really depends on what you need. In a lot of cases, one of the existing systems will suit your needs just fine.
There are several good reasons for you to use a CMS. Here are some of them:
You are the one in control
In the past, when websites usually contained static content, the owner of the website would have to pay their designer to update the site periodically. Most likely, the owner didn’t know how to use code so he or she would have to pay someone else to update. Because of this limitation, many people had websites that didn’t change at all for a long time.
Nowadays, websites are not generally static. Fresh content is being introduced on a regular basis. Because of the social media revolution, website visitors expect that every time they visit a person’s website, they will be reading new and exciting content. With a CMS, it is very simple to update your website’s content as often and as much as you would like. You don’t need to have an understanding of code. You can add new original content, videos, still photographs and news at will. You don’t have to wait for anyone to do it for you. Your content can be loaded instantly or it can be scheduled.
The possibility of growth
If your company is in its infancy, your business will most likely eventually get bigger. With a CMS, you can expand as you go. Your designer can put the template in place and you can add pages and content as the need arises. You can also add a new section to your website if you feel that you want to do that. The way that you would go about adding a page is by logging into the CMS, choosing a page template from what is offered, adding a title and putting in the content. After that, all you need to do is to request that the new page appears on the website (in the main menu) so that it can be selected for viewing by your website visitors.
You won’t spend a lot of money
In addition to not having to run to your web designer every time you want a change made to your website, you will also save money by doing it yourself. If you don’t want to update it yourself, you can ask a staff member to do it. In either case, it is less expensive than paying your designer to do it.
A CMS adds functionality
On a regular basis, new apps and other tools are being offered. You should take advantage of whatever makes sense to you for your business. They will increase your functionality tremendously. It won’t take much effort on your part to install the apps and other tools but the benefits that you will get from them will be amazing.
A CMS is now considered industry standard
Most people are using a CMS. If you don’t use one, you won’t be capable of all of the things that your competition is capable of. It is difficult enough to rise above your competition. The last thing you need to do is to make it easy for them.
With all that technology has to offer, there is no reason why you should even consider having a static website. Even if you don’t think that you are going to update it on a very regular basis, you should still use a CMS. Once you have it in place and you start to see how useful it is, you will wonder how you ever got along without it. It is very important that you have capability and control over your content and that you are able to share exactly what you feel you want to share. A CMS is easy to use and it will give you a sense of independence for your business.
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Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.
Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.
Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
Mrs. Cohn is a member of the American Medical Writers Association (AMWA).
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