The Effectiveness of Hootsuite to Manage Your Social Media


By now, you are involved with many social media channels for your business. You are working all of them consistently and regularly. Individually, they take a long time to manage. However, if you use Hootsuite, you just push one button.

There are so many social media channels that are of value for your business and at times, it is very difficult to choose just a handful that you feel will benefit your business the most and will result in the most heightened success. After all, there are only so many hours in any given day. It is very important to remember that if you set up a profile on a given social media website, it isn’t enough (and it wouldn’t really be considered a proper presence) to merely have your profile sitting there. You need to actively work at consistently providing fresh content and interacting with your online connections. The more interactions you have, the healthier  your social media portfolio will be in general.

Tools to help

There are several online tools that can help you to keep your social media channels organized and that allow you to do a relatively painless amount of work in order to keep everything running smoothly. One of the most effective tools is Hootsuite. Hootsuite will enable you to maintain all of your social media channels at once, such as Facebook, LinkedIn, Twitter, Foursquare, etc. With Hootsuite, you don’t need to go to each individual social media channel and log in separately. You can push a single button and your updates, messages, etc, will go to all of your channels at the same time. Hootsuite also allows you to manage multiple campaigns, identify and cultivate your target audience, and effectively send messages of importance to others.  Additionally, you can view all of your channels at once and interact with your online connections simultaneously. Your updates will show up on the dashboard. With very few exceptions, you will be able to log on to all of your social media channels at once. Hootsuite is an incredible tool for managing the majority of your social media needs.

Customizing Hootsuite

Hootsuite also has customizing capabilities so that you are able to have control over who sees which parts of your content. It is at your discretion. If you are generally in the habit of posting the same content to all (or most) of your social media channels, you can send it to the channels with a mere push of the button.  If you are posting blog articles (which are automatically created directly from an RSS feed), they can be sent all at once. It is also easy to automate the posting schedule. You can schedule postings ahead of time and the content will be sent on whichever date and time you have indicated. This especially works well if you are not available to send the content out at a particular time (perhaps you are on vacation or involved with some other activity that does not allow you to be sitting in front of your computer).

Monitoring your content

Hootsuite enables you to monitor your brand and to keep a close eye on how everything is going. Your online connections can also receive notification of and access to your content without having access to any of your passwords. Your business connections can receive information, such as status updates, questions and answers, reply messages, etc, through Email that is specific to a particular social media channel of which you are all members. You can also generate customized reports (or analytics) about your social media activities, which will allow you to acquire an edge over your competitors and thus gain an advantage over them by adjusting your social media marketing strategy accordingly.

Widespread availability

Hootsuite is widely available to you. You can access it through the Internet, iPhone, Blackberry, iPad, and apps.


When it comes to the financial aspect of Hootsuite, two options are available to you.  The basic plan carries no charge with it. However, if you really want something that is more sophisticated than the basic plan, you can purchase the Pro plan at a nominal cost. The Pro plan will allow you to have unlimited social media accounts, the ability to generate reports, and include one other person in your plan. Only you can decide for your business which plan will work better. Once you have chosen a plan, there is a great deal of technical support that will be available to you. You will most likely never find yourself in a position of not resolving any issues that come up for you with Hootsuite.


Overall, Hootsuite is an amazing tool that works extremely effectively for business people who are using social media as an important part of their marketing campaign. It will allow you to streamline your social media process and manage a great deal of information at the same time. Hootsuite allows you to easily view, network, share, monitor and manage the vast amount of information that comes to you through your various social media channels. You should definitely learn more about Hootsuite and try to take as much advantage of it as you can for your business.

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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.

Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.

Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.


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