So, how was your trip to the Nevada desert? You may be scratching your head right now and wondering what that is all about. Well, writing and sharing content that you post in one place is like opening a casino in the Nevada desert. Nobody reads it if you don’t establish a connection with your audience.
The importance of connections online
In an extremely fundamental way, if you don’t connect with your audience (and that connection must be on an emotional/human level), you are finished before you even begin. You may be the most extraordinary writer and business person ever known to mankind; however, without your target audience, nobody will have any idea about how extraordinary you are. Of course, it is important to keep in mind that you may be faced with some challenges when it comes to sharing your content with your audience and really stimulating them to the point where they are constantly hungry for more content from you. People who faithfully and consistently use social media are different in some respects than people who are not really into online interactions. The key is for you to figure out how to reach your target audience and to hold them close. There are definitely ways to make this happen.
Use your communications as a basis for your content: Back to the desert reference, when it comes to choosing your content topics, it is very important for you to avoid writing for yourself. In other words, you need to write with your audience’s interests, wants, and needs in mind. Always be open to listening to what your target audience wants. They will definitely let you know what they want to read about and, if your content is effective enough, they will want to bring your relationship to the next level. Of course, your content must be super par when it comes to the language. Additionally, where and how you present that content is equally important. The entire package is essential to your professional success. When it comes to choosing the particular social media channels, you should make sure to do your homework first so that you choose the most appropriate, most effective social media channels possible for your particular business.
Make full use of loyal brand advocates who can spread the gospel: Your brand advocates carry tremendous credibility with them. They can sing the praises of your business easily and the information will be accepted and embraced. On the other hand, if you try to sing your own praises, you will be shot down instantly. In fact, you are the only one who can’t do it! Of course, needless to say, it is not always easy to gather your brand advocates to work for you (in a manner of speaking). It will require some serious time and effort on your part. However, it will be well worth it in the end. Once those people have been convinced by you to support your brand, there will be no stopping them. At that point, all you need to do is let them do their thing. It will truly be the ultimate strategic partnership.
Ensure consistently high quality content: No matter what happens in your business, it is absolutely essential that you maintain the highest possible standard when it comes to your content and your interactions with your target audience. Compromising the quality and the integrity of your content and your communications will never, ever be an option for you and your business. At the beginning of your relationship with your target audience members, you will have set the bar extremely high. That means that you have a responsibility to maintain the height of that bar. You can do it. You certainly have the capability. All you need to do is to work hard and put in the required effort to make it happen. People (and you, yourself) are counting on it so you have no choice but to make it happen.
There are many different effective ways to connect with your target audience online. It is important to remember that your connection with your target audience must be emotional in nature and the rest will follow. The better you get to know your target audience, the more significant your relationship with them will be and the better your chances will be of connecting in a significant way. It is critical that you keep in mind the high quality of your communications and that once you have set the standard, you never lower it.
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Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies.
Mr. Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their exposure and reputation on the Internet. CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility.
Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).