The Benefits of Writing Online Content Consistently

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As a business owner, you have made a commitment to not only posting content but doing on a consistent and regular basis. Quality is critical but quantity is not to be forgotten. As the writer, that can be very beneficial.

Blogging is a wonderful and extremely effective method for getting your content noticed, which will enable you to build lasting and mutually beneficial relationships. It is clear that if you post valuable content, your readers will benefit from it. However, what  you may not realize is how many benefits you, as the writer, may also get from the content that you post. The more content you share, the more influence you will gain with other people. You are boosting your professional reputation and you are increasing your exposure, which is essential for your business’s success. If  you aren’t sure about whether you are gaining influence among your peers and colleagues, there are some analytics tools that can help you to determine this. Klout is one such example. Klout is an assessment tool that measures your online influence. Google Analytics is another excellent tool that will supply you with all sorts of valuable information.

The value of consistently fresh content

There is a tremendous amount of value in providing consistently fresh content. Your online popularity will increase tremendously as people start to read what you are sharing. The online portion of your business is very much a word-of-mouth business. If people like what they read, they will share it with their friends, who will share it with their friends, etc. If you want to remain at the top of your game and be the first person whom others think of when they need the type of products and/or services that you are offering, you need to offer valuable information on a very regular basis. People will definitely respond to you if you are consistent and you make sure to let them know that you have the ability to solve their problems. You should always keep in mind the marketing principle WIIFM (What’s In It For Me). No matter how wonderful you and your business might be, the person on the other end doesn’t care about that. All he or she cares about is whether you are able to solve the problems that they are experiencing.

As much as it may be a daunting idea to come up with good-quality content on such a frequent basis, it is far from impossible. There are several tricks that you can use to make it easier for you.

Always have pen and paper with you

Ideas will fly in and out of your head faster than you think and inspiration can be found in so many different places and by so many different people. The only way that you won’t lose the ideas is if you write them down immediately after you think of them. It doesn’t really matter how you record the ideas, as long as you record them. If you prefer to record it in a mobile device, that will work well also.

The quality of your writing

Undoubtedly, you have tremendous writing skills. With that said, you may still see that some of your content is better than other content. It may not even be a matter of having an off day. Creativity comes at you as it will, not as you want it to, necessarily. Some of your blog posts will be excellent and some will be incredible. No matter what, all of your writing will be greatly appreciated by your readers.

Conclusion

Writing is a wonderful creative outlet that influences people in a positive way, strengthens your reputation and exposure, and allows you to develop important and long-lasting relationships with others. Remember to stay committed to writing consistently, frequently, and never let the quality slip. If you can do that, you will enjoy tremendous professional success. Additionally, people will react to you much more favorably if your writing flows and it error free. Excellent content will grab your readers and will keep them coming back to you time and time again.

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Author

  • Carolyn Cohn

    Carolyn Cohn is the Co-Founder & Chief Creative Services of CompuKol Communications. Carolyn manages CompuKol’s creative and editorial department, which consists of writers and editors. Her weekly blogs are syndicated globally. She has decades of editorial experience in online editing, and editing books, journal articles, abstracts, and promotional and educational materials. Carolyn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

10 Responses

  1. James Dietz says:

     

    Via LinkedIn Groups

    Group: Executive Suite

    Discussion: The Benefits of Writing Online Content Consistently

    The ability to read effectively, write well and articulate your ideas in a presentation are all key factors when I interview potential new employees. I have always written well and use that as a gauge when I look at other people'w writing. A well-written article or blog is a sign of a well-ordered mind of the person behind the words.
    Posted by James Dietz

     

  2. Drewry says:

    Wonderful blog post you have on "writing online content." Do you think we can talk and network sometime about notonly content, but helping each other gain more organic exposure online? I'll be more than happy to speak with you anytime. Saw a link to your blog post on Bloomberg BusinessWeek and wanted you to know this is Drewry-CEO of the site and letting you know I personally big your blog. Content is king, and as long as you create meaningful content, you'll always have a positive social relationship with people on the web from all walks of life. Keep up the good work & talk soon 🙂     Always thankful,   Drewry

  3. Ángeles del Castillo Aguas says:

     

    Via LinkedIn Groups

    Group: Medical Communicators

    Discussion: The Benefits of Writing Online Content Consistently

    Effectively, if you always write in your blog weekly, for example, the followers expect new post every week, and if you dont write during a month… may be the followers look for oher sites that provide them the same contents. I think the best is to post contents moderately, is better a quality post every month than a lot of irrelevant posts every week.
    Posted by Ángeles del Castillo Aguas

     

  4. Ali Mirza says:

     

    Via LinkedIn Groups

    Group: Digital Marketing North America

    Discussion: The Benefits of Writing Online Content Consistently

    To me content is the most important piece, it brings the people back to your website !!
    Posted by Ali Mirza

     

  5. Ida Holyfield says:

     

    Via LinkedIn Groups

    • Group: "Write It Down"-A Website for Writers

    • Discussion: The Benefits of Writing Online Content Consistently 

     

    When looking at blogs, one principle is key. Inconsistent postings are more detrimental than most business owners realize.To be inconsistent is to advise the reader that time management is not a strong asset, and that there may be other tasks that are started with a flurry of energy, then dropped due to the pressure of unmet obligations. To be consistent is to inform the reader that commitments are important, and that readers are valued assets of the business. 

    Posted by Ida Holyfield 

     

  6. Suresh Shah says:

     

    Via LinkedIn Groups

    Group: Sticky Branding

    Discussion: The Benefits of Writing Online Content Consistently

    It's true, Carolyn. I practice it – my online messages are going every fixed day in a week to distribution list. By now, it has made people waiting for my message.
    Posted by Suresh Shah

     

  7. Emily R. Coleman says:

     

    Via LinkedIn Groups

    • Group: Executive Suite

    • Discussion: The Benefits of Writing Online Content Consistently 

     

    I am in complete agreement, James. People have gotten incredibly sloppy in their writing, as if it is the reader's job to figure out what they are saying.  

    Posted by Emily R. Coleman 

     

  8. Matt Brennan says:

    Consistent copy is important for staying in front of your customers. It has to be good though. It has to carry your readers to the end, and invoke them to complete your call to action. 

  9. Elle Humbert says:

     

    Via LinkedIn Groups

    Group: Marketing Communication

    Discussion: The Benefits of Writing Online Content Consistently

    That is a great post, Carolyn! I am a public relations student and I have recently started a blog for one of my classes. I am learning that the most important factor of having a successful blog is consistency. If you rarely post, your online audience will not reach out near as much. I feel that if you keep up with a blog, it will help not only you, but also your readers. Thanks for sharing!
    Posted by Elle Humbert

     

  10. Greg Howell says:

     

    Via LinkedIn Groups 

    Group: Marketing Communication

    Discussion: The Benefits of Writing Online Content Consistently 

     

    I hear what you're saying Carolyn & Elle I totally agree. But for myself without a journalistic background I find myself continually questioning the basics of what makes a good story and therefore tend to put off the process. 

     

    Posted by Greg Howell