As a business owner, you have made a commitment to not only posting content but doing on a consistent and regular basis. Quality is critical but quantity is not to be forgotten. As the writer, that can be very beneficial.
Blogging is a wonderful and extremely effective method for getting your content noticed, which will enable you to build lasting and mutually beneficial relationships. It is clear that if you post valuable content, your readers will benefit from it. However, what you may not realize is how many benefits you, as the writer, may also get from the content that you post. The more content you share, the more influence you will gain with other people. You are boosting your professional reputation and you are increasing your exposure, which is essential for your business’s success. If you aren’t sure about whether you are gaining influence among your peers and colleagues, there are some analytics tools that can help you to determine this. Klout is one such example. Klout is an assessment tool that measures your online influence. Google Analytics is another excellent tool that will supply you with all sorts of valuable information.
The value of consistently fresh content
There is a tremendous amount of value in providing consistently fresh content. Your online popularity will increase tremendously as people start to read what you are sharing. The online portion of your business is very much a word-of-mouth business. If people like what they read, they will share it with their friends, who will share it with their friends, etc. If you want to remain at the top of your game and be the first person whom others think of when they need the type of products and/or services that you are offering, you need to offer valuable information on a very regular basis. People will definitely respond to you if you are consistent and you make sure to let them know that you have the ability to solve their problems. You should always keep in mind the marketing principle WIIFM (What’s In It For Me). No matter how wonderful you and your business might be, the person on the other end doesn’t care about that. All he or she cares about is whether you are able to solve the problems that they are experiencing.
As much as it may be a daunting idea to come up with good-quality content on such a frequent basis, it is far from impossible. There are several tricks that you can use to make it easier for you.
Always have pen and paper with you
Ideas will fly in and out of your head faster than you think and inspiration can be found in so many different places and by so many different people. The only way that you won’t lose the ideas is if you write them down immediately after you think of them. It doesn’t really matter how you record the ideas, as long as you record them. If you prefer to record it in a mobile device, that will work well also.
The quality of your writing
Undoubtedly, you have tremendous writing skills. With that said, you may still see that some of your content is better than other content. It may not even be a matter of having an off day. Creativity comes at you as it will, not as you want it to, necessarily. Some of your blog posts will be excellent and some will be incredible. No matter what, all of your writing will be greatly appreciated by your readers.
Writing is a wonderful creative outlet that influences people in a positive way, strengthens your reputation and exposure, and allows you to develop important and long-lasting relationships with others. Remember to stay committed to writing consistently, frequently, and never let the quality slip. If you can do that, you will enjoy tremendous professional success. Additionally, people will react to you much more favorably if your writing flows and it error free. Excellent content will grab your readers and will keep them coming back to you time and time again.
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Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.
Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.
Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
Mrs. Cohn is a member of the American Medical Writers Association (AMWA).
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