Single blog postings are effective and interesting. People benefit a great deal from reading independent, educational articles that stand on their own and offer sound advice and a solution to problems. A series of blogs adds a whole new twist.
It is a good idea to organize a comprehensive outline that will map out your blog series before you start any of the writing. You will find it to be an extremely helpful tool for you. The outline will give you a good sense of how well the various titles of your articles in the series will work together.
As with your single blog articles, your blog article series is effective if you write it with a “how to” approach. People love to read information that will help them to improve their lives in some way, whether professionally or personally.
There are several benefits to posting a series of blog posts that offer information that interconnects and really contributes value to those who are reading them. Another excellent reason for posting a blog series is in the posting itself. It adds a level of convenience if you happen to be out of town and need to post blog articles over a week or two, or longer. It is never a viable option to mess with your regular blog posting schedule and this prevents that from happening.
The attributes of a blog series
If you are going to write and post a series of blog articles, they certainly must have some ideas and or themes that link them together. You can end each blog article (except for the last one) with a cliffhanger (the way they used to end the season finales on such shows as Dallas or Falcon Crest). When you are writing blog articles, whether they are single articles or a series of articles, you are writing for the people who will be reading them. As is the case 100% of the time, you are interacting with your online connections and building relationships. It is a very good idea to have definitive branding on your blog articles and even more so if you are posting a series of articles. When people first see whichever article you have just posted, you want them to immediately connect your branding with your expertise.
How to write an effective blog series
The first thing that you have to come up with is a topic that will carry through several articles. A good way to come up with a list of topics is if you ask yourself how you might be able to help other people. In other words, what would they like to read that would help them to solve their problems? There is an endless list of possibilities when it comes to topics for a blog series. Another good way to come up with topics is by listening to the people with whom you network, both online and in person. Your network connections will supply you with blog topics without even realizing that they are doing so. All you have to do is to listen to them express what they would like to read about.
The value of a blog series
Offering a blog series to other people means that you are giving them something that will stay with them over time, most likely in a more profound way than a single article will. A blog series also gives you the potential to generate more content than a single article might generate. You should always make sure, of course, to encourage your readers to make comments and/or answer questions that you are posing. You don’t need to be intimidated by the supposed magnitude of writing a whole series of articles. As is always the case in life, put one foot in front of the other, or in this case, put one word in front of the other, and just let it flow.
Writing and posting a blog series is an excellent way to enhance your online offerings and presence. It is another building block in your campaign to build meaningful relationships that will lead to strong and long-term business associations.
We are pleased to provide you with the insightful comments contained herein. Please contact us at CompuKol Communications for further discussion on how we might be able to assist you and your team.
Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.
Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.
Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.
Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.
Mrs. Cohn is a member of the American Medical Writers Association (AMWA).