The Basics of Content Marketing


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You have probably heard the term “content marketing” many times. If you are knowledgeable about the concept of content marketing and have been using it to advance your business, the content of this blog article may be too simple for you. However, if you are not sure about how to use content marketing and about how much it can do for your business, you should keep reading.

The basics of content marketing: social media channels, successes and definition

Interestingly enough, content marketing has more or less remained the same since the beginning. The approaches that people take toward content marketing may have changed but the actual content marketing itself has not changed all that much. It certainly resembles its original self. The basics of content are what they always were and what they will always be. They are about the words, the visual elements, and about reaching the proper audience in a way that touches them on an emotional level and makes them understand that you have the ability to solve their problems.

The definition of content marketing

In order to understand what content marketing is, it is important to understand the meaning of content. Content is basically any written word that you choose to publish. Your intention is to get other people to read what you have posted and your ultimate goal is to gain increased revenue for your business at some point in the near future. In other words, you want your target audience to read what you are sharing and then be willing to pay for your offerings. Also, you want your target audience to share what you have shared with other people whom they know and trust. In fact, you want your content to go viral as quickly as possible. There are several different ways in which you can define content marketing.

  • It is writing and sharing appropriate, relevant, valuable content with the intention of turning your target audience into paying customers.

  • It is about catching the attention of people who will eventually be willing to pay for whatever you are offering.

  • It is an approach that gathers additional online traffic, gives you added visibility online, and makes people more aware of your brand and your offerings.

Your content marketing channels

Your approach to marketing your content may be different than that of the next person; however, the tools that you use to market that content will pretty much be the same for everyone. It is those tools that will enable you to share your ideas with other people online.  It is also important for you to understand that content marketing is not the same thing as search engine optimization. However, it does go hand in hand with SEO. SEO should definitely be a part of your online content marketing strategy.  Another important element to keep in mind is the concept if authorship. It will not factor into the search engine ranking results but it gives your content added credibility, which is critical to your professional success.

Building links

The absolutely best way to build back links that lead to your website is through top-quality content. The better the quality of your content, the better your chances of having great-quality links in your content. That, of course, is all part of your success at building your online reputation. Some of the ways to build credible links is by learning from others how to build top-quality links. Another way is by using guest bloggers on a regular (but not too frequent) basis.

Sharing social media

It has already been established that social media channels are extraordinarily important to your success. It is very important that you choose the correct social media channels that will bring you the most success and which you can leverage the most effectively.

Sharing content marketing channels

It is well known that there are many different types of content. It goes without saying that those many different types of content require many different types of social media channels to make them shine the brightest. Depending on what you are trying to do and how you are trying to do it, the following channels may work best for you.

  • YouTube: Videos are extremely effective in many cases and audiences (especially visually minded people) are very responsive to them.

  • SlideShare: There are many business people who swear by SlideShare. If your content is conducive to slide formats and your information is presented effectively in that manner, you should seriously consider using it.

  • iTunes: There are many people for whom podcasting works very effectively. If you are one of them, you should consider iTunes for just that purpose. It works very effectively.

Content marketing in the future

The approaches to content marketing that are in place now will probably stay more or less the same, with tweaks along the way. You should keep working it and learn how to use it to the best of your ability and for the most benefit to your business.


It is important to remember that if you do a great job with your content, you will get a positive response from other people. If you have something to offer them and you make them understand that you have the ability to solve their problems, you will succeed and you will continue to succeed. Content marketing serves many purposes. Creating brand awareness and generating leads are just two of them. There are many others. Building a great relationship with your clients and earning their loyalty will take you and your business very far and very wide.


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Carolyn Cohn

Co-Founder and Chief Editor at CompuKol Communications LLC

Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Mrs. Cohn has a wealth of experience in business writing as well as having a strong editorial background. She manages all of the company’s writers, journalists and editors as well as writing, editing and publishing several business articles a week on a consistent basis, which are syndicated globally.

Mrs. Cohn has run several editorial departments for other companies. She has over 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.

Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide variety of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).

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