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Giving Your Old Content New Mileage

Published on April 20, 2013 By Carolyn Cohn

By now, you have so much content on your website. You don’t want to waste it. Using it once and then moving on doesn’t seem very efficient. You need to take old content and use it in innovative ways. Continue reading →

Writing Effective LinkedIn Headlines

Published on February 7, 2013 By Carolyn Cohn

Many people now understand that LinkedIn is an important social media tool for business. There are many different elements that make up your profile. One of those elements that is critical and often disregarded is the headline. Continue reading →

Writing Perfect Content for Your Business

Published on January 3, 2013 By Carolyn Cohn

No doubt, you have heard that “Content Is King” more times than you would like to admit. Annoyance aside, it it absolutely true when it comes to social media success for business. However, it is imperative that your content’s perfect. Continue reading →

Writing Compelling Business Blogs

Published on December 29, 2012 By Carolyn Cohn

If you have a business blog, you understand what a challenge it is at times to constantly come up with fresh and exciting content on a regular basis. It forces you to be creative, innovative and compelling at once. Continue reading →

The Differences Between Bloggers and Journalists

Published on December 27, 2012 By Carolyn Cohn

Bloggers and blogging have been at the forefront for quite a while now. The quality of blog writing certainly doesn’t have to be inferior to journalistic writing. However, objectivity, fact reporting and the integrity of the writing are still critical. Continue reading →

Making the Most Out of Recycling Your Online Content

Published on December 4, 2012 By Carolyn Cohn

You have done an amazing job of writing top-quality content and your readers have reacted extremely positively to whatever you have posted for them to read. Potentially, there can be two different content phases: original content and recycled content. Continue reading →

Writing Tweets That Grab Your Readers

Published on November 22, 2012 By Carolyn Cohn

Twitter, by length limitations enforced by that tool, doesn’t allow more than 140 characters per tweet. However, just because the tweets are short doesn’t necessarily mean that the tweets are exciting and that they grab your readers profoundly. Continue reading →

Hi Lisa! – What Not to Write as an Email Subject

Published on October 9, 2012 By LisaMarie Dias

I recently received an email in my inbox with the subject line “Hi Lisa!” The from address only said “Suz.” I get hundreds of emails a day and this is the type of thing that I would normally just send to my spam folder – between the dubious subject line and the cryptic “from” address, it really triggered all my red flags. But I had just sent a few photos, via Facebook, to a friend named Suzanne and thought that maybe she was replying to say she received them. I opened it and was surprised to see that it was a note from an old client, writing to set up another appointment! Continue reading →

How to Write Professional Emails

Published on October 6, 2012 By Kenneth Lang

Many people now use email as a primary way of communicating with friends, family, co-workers and others who are important to each of us for different reasons. You may be contacting someone about employment, a business venture, following up with customer service or emailing instead of using the telephone. Continue reading →

The Benefits of Writing Online Content Consistently

Published on September 29, 2012 By Carolyn Cohn

As a business owner, you have made a commitment to not only posting content but doing on a consistent and regular basis. Quality is critical but quantity is not to be forgotten. As the writer, that can be very beneficial. Continue reading →