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Follow topic: Web Presence

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The Importance of Overhauling Your Website

Published on June 1, 2015 By Michael Cohn

If you have had your website for quite a while and you haven’t made any changes to it (or had anyone else make changes), it is probably time to overhaul it to some extent. All websites, no matter how extraordinary they were when they were created, can use an overhaul. Continue reading

Perfect Your Website and Make it Successful

Published on May 31, 2014 By Michael Cohn

Undoubtedly, your business’s website has been in existence for a long time. Hopefully, you understand clearly that you can’t just have it built (or build it yourself) and then just let it be. If you want it to continue to give back, you must work on it regularly. Continue reading

Can Your Business Survive Without a Web Presence?

Published on May 22, 2014 By Owen Andrew

When we talk about an online presence, we are discussing a relatively young concept that some business owners are still hesitant to embrace. It’s understandable. Businesses have lived or died for all of time without being concerned about the Internet, so why should that change now? An online presence assists a small business in many different ways, so let’s compare them to your company to see if you can skip this whole Internet fad. Continue reading

Keeping Your Online Audience Interested

Published on November 21, 2013 By Michael Cohn

It is very important for you to do everything in your power to keep your target audience interested in what you are doing and what you are selling. If your web presence (website and other elements) are not aesthetically appealing, people will not be interested enough to stay. Continue reading

Make Your Website Marketable

Published on April 13, 2013 By Michael Cohn

Content is king! How you express the words makes all the difference to your business. Additionally, you need to consider how your web pages relate to your entire strategy and how to leverage it to its full potential. Continue reading

Redesigning or Building Websites With Content Marketers

Published on March 14, 2013 By Michael Cohn

It is common knowledge that search engine optimization (SEO) is a critical part of a business’s success online. When the content marketing plan is written, the SEO should be an essential part of the plan. Redesigning websites also apply. Continue reading

Managing Your Online Reputation With a Strong Brand Image

Published on February 23, 2013 By Michael Cohn

As a business person, you are constantly striving to strengthen your professional reputation online and in person. It isn’t enough to simply have a good reputation. You need to constantly maintain your reputation and always work toward improving it. Continue reading

Benefits of Content Managed Websites

Published on January 12, 2013 By Michael Cohn

If you have a website or any other aspect of a web presence, you need to have it managed by a content management system (CMS). A CMS lets you publish, modify and edit content without changing any coding. Continue reading

Forging Stronger Business-to-Business Links With LinkedIn’s Company Pages

Published on December 20, 2011 By Allan Berger

LinkedIn now has more than 100 million professionals worldwide, potential clients for small businesses. If you have a LinkedIn profile, follow these steps to take advantage of recent changes to LinkedIn and create your Company Page today. Continue reading

Making Sure That Your Web Presence is Social Media Friendly

Published on October 22, 2011 By Michael Cohn

Your web presence is of vital importance to your business. It is a well-established fact that content is at the heart of your web presence. You need to write content and you need to share content with others easily. Continue reading

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