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What to Ask During a Website Assessment

Published on August 13, 2011 By Michael Cohn

Many people have a website. Fewer understand if their website is actually effective. Having it assessed to answer that question is an excellent idea. It is important to be prepared for the assessment with intuitive and effective questions

How to Make Your Website Visitors Stick

Published on March 8, 2011 By Michael Cohn

You get a very large volume of traffic to your business’s website. Your website is exciting and interesting. People are compelled to visit. However, how do you get them to stick and to keep returning over and over?

How to Make Your Website Work for You

Published on October 21, 2010 By Michael Cohn

You have a beautiful website with all of the features that it should have and content that is interesting and enticing. So, why don’t you get website traffic? There could be many reasons, which will be explored here.

Should You Design Your Website or Hire a Professional?

Published on October 7, 2010 By Michael Cohn

There are many web design platforms available nowadays that allow you to design your own website easily. Apparently, all you need is creativity and a web hosting company. It seems simple but is that really enough?

How Important is the “About Us” Page for Your Business?

Published on September 11, 2010 By Michael Cohn

When visitors go to your website and/or social media profiles, the first place they go is your landing page. If they have an interest past your landing page, they will probably go to your “About Us” page to learn more.

Planning Your Website Design

Published on August 19, 2010 By Michael Cohn

Before you build your business website, there are many things to consider, including laying out the plans ahead of time. You must have a clear plan so that your website will be successful at drawing traffic to you.

Blog vs Website: What’s the Difference?

Published on July 17, 2010 By Michael Cohn

Many people have websites (for their businesses as well as for personal use) and many people have blogs. The issue is whether people truly understand the difference between a website and a blog. They certainly are not the same thing.

Tips on How to Decrease Your Bounce Rate

Published on July 13, 2010 By Michael Cohn

You have heard the term “bounce rate.” It is the percentage that represents how many visitors leave your website directly from the page on which they entered the website. A high bounce rate usually means a low conversion rate.

Effective Link Building for Your Web Presence

Published on June 17, 2010 By Michael Cohn

Link building is the process of building links back to your website. Back links are links that go from other websites back to your website. More back links mean higher search engine rankings.

Strategies for an Effective Website

Published on February 20, 2010 By Michael Cohn

You have a beautiful-looking website. You originally invested a great deal of money to have a reputable firm design and build it yet you see almost no return on investment (ROI).