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The Significance of Your Brand Colors

Published on September 21, 2010 By Carolyn Cohn

“Sometimes I imagine colors as if they were living ideas, being of pure reason with which to communicate.” Paul Cézanne. Those words are true. Colors are used to communicate all kinds of ideas and feelings. They connect you to others.

How Important is the “About Us” Page for Your Business?

Published on September 11, 2010 By Michael Cohn

When visitors go to your website and/or social media profiles, the first place they go is your landing page. If they have an interest past your landing page, they will probably go to your “About Us” page to learn more.

Planning Your Website Design

Published on August 19, 2010 By Michael Cohn

Before you build your business website, there are many things to consider, including laying out the plans ahead of time. You must have a clear plan so that your website will be successful at drawing traffic to you.

SEO Mistakes: What to Do and Not Do

Published on August 5, 2010 By Michael Cohn

Search Engine Optimization (SEO), even after so much time, is still somewhat of an enigma. You are bombarded with information and you need to know exactly what to do so that the search engines love your website.

Blog vs Website: What’s the Difference?

Published on July 17, 2010 By Michael Cohn

Many people have websites (for their businesses as well as for personal use) and many people have blogs. The issue is whether people truly understand the difference between a website and a blog. They certainly are not the same thing.

Tips on How to Decrease Your Bounce Rate

Published on July 13, 2010 By Michael Cohn

You have heard the term “bounce rate.” It is the percentage that represents how many visitors leave your website directly from the page on which they entered the website. A high bounce rate usually means a low conversion rate.

Effective Link Building for Your Web Presence

Published on June 17, 2010 By Michael Cohn

Link building is the process of building links back to your website. Back links are links that go from other websites back to your website. More back links mean higher search engine rankings.

How to Increase Your Website Traffic

Published on May 20, 2010 By Carolyn Cohn

Are you getting a great deal of traffic to your website? Is your Internet presence strong and are people excited by your offerings? If not, it is time to make some changes.

Is Your Web Presence Legally Compliant?

Published on April 8, 2010 By Carolyn Cohn

If you have an online presence, the reality is that it is constantly being regulated. The legal scrutiny of websites is becoming more rigorous and more frequent all of the time.

Branding Your Website Thank You Page

Published on March 2, 2010 By Michael Cohn

Your business makes a promise about your brand to your customers every time they interact with you. Whether they buy online or in a physical store, you are responsible for thanking them.