Tag Archive

What to Ask During a Website Assessment

Published on August 13, 2011 By Michael Cohn

Many people have a website. Fewer understand if their website is actually effective. Having it assessed to answer that question is an excellent idea. It is important to be prepared for the assessment with intuitive and effective questions

Establishing Your Web Presence Without a Website

Published on July 16, 2011 By Michael Cohn

You are just launching a brand new business. Nowadays, a web presence is not just about a website. While a website is a component of a web presence, significant results can be achieved by other means.

Having a Web Presence With Personality

Published on June 7, 2011 By Michael Cohn

As a business person, you must have a web presence that attracts other people to your business offerings and to your branding. If they aren’t attracted, they won’t go further to find out anything about you and you won’t succeed.

Blog Posts Versus Pages

Published on June 2, 2011 By Michael Cohn

With so many people blogging nowadays, a large percentage of those people are using WordPress to do that. When it comes to WordPress, you see Posts and Pages and it is important to understand how to use each one.

How to Make Your Website Visitors Stick

Published on March 8, 2011 By Michael Cohn

You get a very large volume of traffic to your business’s website. Your website is exciting and interesting. People are compelled to visit. However, how do you get them to stick and to keep returning over and over?

How Your Target Audience Sees Your Web Presence

Published on March 1, 2011 By Allan Berger

You may not be eBay or Amazon.com, but if you have a website, you’re in the business of selling online. Most companies rely on their web presence to build awareness of their products and services. In some ways, their sites function as brochures. But unlike a brochure, a website offers opportunities to share exciting news quickly and inexpensively. You may not accept orders and process credit card payments, but your website should be an effective sales and marketing tool.

What Is the Blog Sidebar and What Should it Include?

Published on December 7, 2010 By Michael Cohn

Everyone is always speaking about their blog. It is a well-established fact that blogs are an effective and fresh way to share content with others as a vehicle to build relationships. But, what about your blog’s sidebar?

How to Make Your Website Work for You

Published on October 21, 2010 By Michael Cohn

You have a beautiful website with all of the features that it should have and content that is interesting and enticing. So, why don’t you get website traffic? There could be many reasons, which will be explored here.

Should You Design Your Website or Hire a Professional?

Published on October 7, 2010 By Michael Cohn

There are many web design platforms available nowadays that allow you to design your own website easily. Apparently, all you need is creativity and a web hosting company. It seems simple but is that really enough?

The Importance of Testimonials for Your Business

Published on September 28, 2010 By Michael Cohn

Testimonials are an extremely important part of the success of your business. On your relationship-building journey, which is lined with credibility and expertise, testimonials from loyal customers are a critical part of the presence of your business.