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Editing Your Content After It Was Posted

Published on April 12, 2012 By Carolyn Cohn

There seems to be some controversy when it comes to whether it is appropriate to edit your content after you have already posted and syndicated it online. It depends on your approach and your reasons for editing after the fact.

Giving Longevity to Your Online Content

Published on March 31, 2012 By Carolyn Cohn

Content marketing (and content itself) is a basic, fundamental, critical contributing factor to the success of your business. It is at the heart of communications with your business connections and without it, you couldn’t relate with anyone on any level.

Content Creation Is so Much More Than Blogging

Published on March 27, 2012 By Carolyn Cohn

Many people are confused about the notion of what it means to blog versus what it means to create content. Think about the two as different sizes of plastic containers. Blogging fits neatly in the smaller container.

The Art of Corporate Blogging

Published on March 15, 2012 By Carolyn Cohn

Blogging for business is a strong and wonderful reality. Just because the content is geared toward business people doesn’t mean that it can’t be compelling, interesting, informative and educational. Your content serves as a vehicle to help others in many ways.

Optimizing Online Searches

Published on February 23, 2012 By Michael Cohn

It is critical that your online presence is strong and that you can be found easily by others who are interested in your offerings. It is very important that you make the most of your social media connections.

Use SEO as a Tool to Satisfy Clients

Published on February 4, 2012 By Carolyn Cohn

Search Engine Optimization (SEO) is an extremely valuable tool to give to your clients so that their business capabilities are enhanced and so that they have a greater chance of succeeding through their online business capabilities and interactions.

Honing Your Writing Skills Through Social Media

Published on January 17, 2012 By Carolyn Cohn

Now that you are writing content and posting it on your chosen social media channels, your writing skills are bound to be improving. Even if you were a great writer before, social media can help you become even better.

Building an Inbound Marketing Strategy

Published on December 17, 2011 By Michael Cohn

You are used to traditional marketing but people are talking about inbound marketing. With traditional marketing, you pursue your customers. With inbound marketing, you get your customers to come to you. Because they come to you willingly, they are prequalified.

Turning Data Into Content Through Social Media

Published on November 22, 2011 By Carolyn Cohn

Data as it relates to your business can be used in several ways and serve many different purposes. From a marketing perspective, data can be turned into content and published and syndicated.

Writing Content That Gets Noticed

Published on November 17, 2011 By Carolyn Cohn

You have been blogging for some time now. Since you started, you feel that you have established a momentum. However, your content isn’t getting as much as attention as you want. You need get it noticed by more people.