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Use SEO as a Tool to Satisfy Clients

Published on February 4, 2012 By Carolyn Cohn

Search Engine Optimization (SEO) is an extremely valuable tool to give to your clients so that their business capabilities are enhanced and so that they have a greater chance of succeeding through their online business capabilities and interactions.

Honing Your Writing Skills Through Social Media

Published on January 17, 2012 By Carolyn Cohn

Now that you are writing content and posting it on your chosen social media channels, your writing skills are bound to be improving. Even if you were a great writer before, social media can help you become even better.

Building an Inbound Marketing Strategy

Published on December 17, 2011 By Michael Cohn

You are used to traditional marketing but people are talking about inbound marketing. With traditional marketing, you pursue your customers. With inbound marketing, you get your customers to come to you. Because they come to you willingly, they are prequalified.

Turning Data Into Content Through Social Media

Published on November 22, 2011 By Carolyn Cohn

Data as it relates to your business can be used in several ways and serve many different purposes. From a marketing perspective, data can be turned into content and published and syndicated.

Writing Content That Gets Noticed

Published on November 17, 2011 By Carolyn Cohn

You have been blogging for some time now. Since you started, you feel that you have established a momentum. However, your content isn’t getting as much as attention as you want. You need get it noticed by more people.

RSS Feeds for Your Blog – Long or Truncated

Published on November 15, 2011 By Michael Cohn

Your blog is extremely important to you and the Real Simple Search (RSS) feed is a critical part of the success of your blog. All blogs come with an RSS feed for your readers and you can choose truncated or not.

Social Networking -The Three Cs

Published on October 6, 2011 By Carolyn Cohn

Social networking does a great deal to enhance your professional and personal experience online. Personally, it allows you to connect with others easily. Professionally, it helps you to develop relationships. It is about creation, curation, and consumption.

How to Avoid the Hard Sell in Your Content

Published on July 23, 2011 By Michael Cohn

You have established yourself as a subject matter expert in your niche. People continue to read your content because it offers answers to their problems. What they don’t want from you is to do a hard sell on them.

Building an Effective Content Strategy

Published on July 7, 2011 By Carolyn Cohn

All of your online marketing efforts will amount to nothing if you don’t have an incredible content strategy that will entice people into reading what you have to say and in wanting to read more and more from you.

Having a Web Presence With Personality

Published on June 7, 2011 By Michael Cohn

As a business person, you must have a web presence that attracts other people to your business offerings and to your branding. If they aren’t attracted, they won’t go further to find out anything about you and you won’t succeed.