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Creating a Content Marketing Success Checklist

Published on May 23, 2013 By Carolyn Cohn

When evaluating your success in business, it is an excellent idea to use a checklist to determine where you and your business fall on the success scale. No doubt, you are gathering metrics. A checklist is another valuable tool. Continue reading →

Make Your Website Marketable

Published on April 13, 2013 By Michael Cohn

Content is king! How you express the words makes all the difference to your business. Additionally, you need to consider how your web pages relate to your entire strategy and how to leverage it to its full potential. Continue reading →

Redesigning or Building Websites With Content Marketers

Published on March 14, 2013 By Michael Cohn

It is common knowledge that search engine optimization (SEO) is a critical part of a business’s success online. When the content marketing plan is written, the SEO should be an essential part of the plan. Redesigning websites also apply. Continue reading →

Distinguishing Good Content From Great Content

Published on March 9, 2013 By Carolyn Cohn

Content is king! The content that you are posting and sharing must be of the highest quality if you are going to get anywhere with it. People don’t have the time or the patience to waste. You have three seconds. Continue reading →

Understanding Your Content Marketing Success

Published on February 14, 2013 By Carolyn Cohn

As you start to look back at your content marketing strategy this year and figure out what has worked and what has not, you should understand the factors that went into your strategy’s success and how it came to be. Continue reading →

Incorporating Graphics Into Your Online Content

Published on January 19, 2013 By Michael Cohn

Graphics are an important part of your online content. They make your articles more attractive and they draw readers to your content in a way that often works more effectively than if you merely had words on a page. Continue reading →

Benefits of Content Managed Websites

Published on January 12, 2013 By Michael Cohn

If you have a website or any other aspect of a web presence, you need to have it managed by a content management system (CMS). A CMS lets you publish, modify and edit content without changing any coding. Continue reading →

Writing Perfect Content for Your Business

Published on January 3, 2013 By Carolyn Cohn

No doubt, you have heard that “Content Is King” more times than you would like to admit. Annoyance aside, it it absolutely true when it comes to social media success for business. However, it is imperative that your content’s perfect. Continue reading →

Establishing Your Content Marketing Goals and Accomplishments

Published on December 15, 2012 By Michael Cohn

With all of the hard work that you put into your content marketing strategy, it is about time that you figure out if you are accomplishing what you want. Developing a checklist is an effective way to find out. Continue reading →

The Benefits of Recycling Your Content

Published on November 24, 2012 By Carolyn Cohn

Content is definitely king; however, at some point, you may find that it becomes difficult to continually come up with new content on such a frequent basis. This is where recycling your old content can come in very handy. Continue reading →