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Making Yourself Visible Online

Published on October 18, 2011 By Michael Cohn

If you aren’t sure about your visibility online, an easy way to check is to Google yourself. That will tell you a great deal about what other people see (and if they see you at all).

Social Media vs Social Networking

Published on October 15, 2011 By Michael Cohn

The definition of social media is the use of web-based and mobile technologies to turn communication into an interactive dialogue. Social networking, on the other hand, is a social structure with people who are joined by a common interest.

Social Media Usage Across Cultures

Published on October 11, 2011 By Anne Egros

With globalization, we have seen an increase in usage of social media everywhere. Having the ability to reach people worldwide has so many advantages and opportunities. It adds a whole new level to how business can be conducted.

Defining Your Social Media Avatar

Published on October 8, 2011 By Michael Cohn

Avatar is defined as manifestation, appearance, or incarnation. In terms of social media in today’s world, your Avatar is your identity. You choose to make your Avatar whatever you want it to be. It is what you project to others.

Social Networking -The Three Cs

Published on October 6, 2011 By Carolyn Cohn

Social networking does a great deal to enhance your professional and personal experience online. Personally, it allows you to connect with others easily. Professionally, it helps you to develop relationships. It is about creation, curation, and consumption.

Creating Loyal Relationships Through Social Media

Published on October 4, 2011 By Carolyn Cohn

No matter what your business represents and what you are offering, you should still have goals and objectives. One of those objectives must be to build loyal relationships and social media helps.

Make Me Follow You on Twitter

Published on September 27, 2011 By Michael Cohn

It is easy to decide to follow people on Twitter but getting people to follow you can be a bit more challenging. There are several things that you can do that will get people interested in following you.

Valuable Mobile Apps for Your Social Media Campaign

Published on September 24, 2011 By Carolyn Cohn

Your mobile device has become more critical to your business lately. Many of the apps that you use are helpful but you want to really expand your list of apps that will be useful for your social media marketing campaign.

Retaining Your Personality in Facebook

Published on September 22, 2011 By Michael Cohn

Facebook is critical for the success of your business and maintaining professionalism is vitally important. On the other hand, you don’t want your Facebook persona to be dry and devoid of personality. You want it to be you.

Effectively Managing Your Twitter Time

Published on September 10, 2011 By Michael Cohn

By now, most people are aware of how effective and lucrative Twitter can be for business. It allows you to interact instantaneously and you start to build relationships and keep building them. However, you can’t tweet all day long.