Tag Archive

LinkedIn’s Personal Touch Increases ROI

Published on May 21, 2015 By Michael Cohn

It is pretty common knowledge that LinkedIn (as well as the other social media channels) has many capabilities and once you get to know how to leverage all (or most) of its tools, it will help you to bring your business to the next level. However, what you may not realize is that LinkedIn’s “softer” features can also improve your business dramatically. Continue reading

Who You Follow + Who Follows You = Your Networking Experience

Published on May 7, 2015 By LisaMarie Dias

Imagine that someone told you about a great new networking group that you just had to try! “Everyone goes and there is a ton of activity!” they promise. Always on the lookout for good networking opportunities, you would probably take the time to check it out. Continue reading

Bringing Your Marketing Efforts to the Next Level with LinkedIn

Published on April 27, 2015 By Michael Cohn

You are probably working your marketing strategy pretty effectively, including through LinkedIn and the other social media channels. No doubt, your marketing efforts include all sorts of online activities. Do you find yourself wondering how the marketing professionals use the tool? Continue reading

The Facets of a Social Network

Published on April 20, 2015 By Michael Cohn

Your online social communities and the way that you conduct social networking are critical to your continued (and increasing) success as a business owner. Social networks are still increasing in strength and number on a steady, regular basis. It is important to understand how the facets of a social network function together. Continue reading

How to Organize Your LinkedIn Connections, Prospects and Clients

Published on March 26, 2015 By Michael Cohn

If you own a business or if you work for someone else, the fact is that you must interact with people online as well as interacting with them in person. Your online connections are people from many different placed and possibly even many different countries and may different industries. Continue reading

Making a Significant Contribution in Your LinkedIn Groups

Published on February 16, 2015 By Michael Cohn

You have worked long and hard at this point to make sure that you are getting the most out of your LinkedIn groups. Let’s say that you are a member of 50 groups (the maximum allowed number of groups on LinkedIn) and you are interacting once in a while. You know that you need to do more to really leverage your LinkedIn groups. Continue reading

Making People Like You

Published on January 15, 2015 By Michael Cohn

When it comes to your business dealings and the relationships that you have been able to build with other people, both online and in person, there are qualities that stand out. Those are qualities that make the other person like you (and eventually trust you) and that make you like the other person. Continue reading

How to Become an Influencer on Google+

Published on December 11, 2014 By Michael Cohn

You may or may not be totally comfortable with Google+ for business but it is very important that you don’t underestimate what it can do for your business. It can help to strengthen your social interactions online and it can do so much more. It can help you to become an influencer, which is an extremely important position to be in. Continue reading

Avoiding LinkedIn Certain “No Nos”

Published on November 24, 2014 By Michael Cohn

LinkedIn is an amazing social media tool that can be extremely effective for businesses. However, just like it is for all social media channels, there are certain rules and guidelines that you have a responsibility to follow. On the flip side, there are some things that you should not do when interacting on LinkedIn. Continue reading

LinkedIn Tips to Make Your Searches Soar

Published on November 3, 2014 By Michael Cohn

There are several different effective ways to search for information on LinkedIn. LinkedIn has several intuitive tools that can help you to find what you are looking for quickly and easily. Two such examples are Premium Search and Lead Builder. If you use the search techniques mentioned here, you search capabilities will go through the roof. Continue reading

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