Tag Archive

How to Become an Influencer on Google+

Published on December 11, 2014 By Michael Cohn

You may or may not be totally comfortable with Google+ for business but it is very important that you don’t underestimate what it can do for your business. It can help to strengthen your social interactions online and it can do so much more. It can help you to become an influencer, which is an extremely important position to be in. Continue reading

Avoiding LinkedIn Certain “No Nos”

Published on November 24, 2014 By Michael Cohn

LinkedIn is an amazing social media tool that can be extremely effective for businesses. However, just like it is for all social media channels, there are certain rules and guidelines that you have a responsibility to follow. On the flip side, there are some things that you should not do when interacting on LinkedIn. Continue reading

LinkedIn Tips to Make Your Searches Soar

Published on November 3, 2014 By Michael Cohn

There are several different effective ways to search for information on LinkedIn. LinkedIn has several intuitive tools that can help you to find what you are looking for quickly and easily. Two such examples are Premium Search and Lead Builder. If you use the search techniques mentioned here, you search capabilities will go through the roof. Continue reading

Matching Social Relationships with Social Channels

Published on October 20, 2014 By Richard Larson
This entry is part 2 of 2 in the series Business Relationships with Social Connections
 

Social relationships and social media channels must have a synergy so that each person in those relationships gets the most out of them and is able to bring their businesses to the next level. It is not enough to simply form connections and then let them sit without actually developing those relationships. Social media is an extremely powerful tool that can enhance the social media experience and truly add value to those connections. Continue reading

Using Social Media to Search for Target Prospects

Published on October 2, 2014 By Michael Cohn

There is generally no doubt in anyone’s mind at this point that any and all businesses should have a connection to social media. Of course, there are several social media channels from which to choose and the choices that you make as a business owner depend a great deal on your needs and the needs of your business. Continue reading

The Social Aspect of Your Business and Your Clients

Published on September 18, 2014 By Michael Cohn

If you own a business, obviously, your clients are at the top of your priority list. How you deal with the social aspects of your business and how you connect that to your clients is the really tricky part and you need to find a way to effectively connect them. Continue reading

Getting Your LinkedIn Connections to Trust You

Published on August 25, 2014 By Michael Cohn

It is an established fact that LinkedIn is one of the most outstanding social media channels for professionals. It is powerful and effective and you will more than get out of it whatever you put into it. However, it is one thing to have a rich, amazing LinkedIn network but it is another thing to get all of your LinkedIn connections to trust you. Continue reading

Applying Social Networking to Your Business

Published on August 21, 2014 By Michael Cohn

When it comes to social networking, there are many individuals who think it is defined as online friendships or online relationships. While these types of relationships are the most common, did you know that social networking is also used for business? In fact, that was originally how social networking began. If you are a small business owner, especially one that operates an online business, there is a way that you can use social networking sites to your advantage. Continue reading

How Does Social Media Redefine Friendships and Connections?

Published on August 7, 2014 By Richard Larson
This entry is part 1 of 2 in the series Business Relationships with Social Connections
 

In this article, we will be exploring the effect that social media has on friendships and business relationships. Social media behaviors are entrenched in the daily lives of those who participate in any social networks. There is no doubt that these interactions have an effect, or even a big impact, on relationships. Continue reading

The Best Ways to Connect With Your Audience on Social Media

Published on July 21, 2014 By Michael Cohn

So, how was your trip to the Nevada desert? You may be scratching your head right now and wondering what that is all about. Well, writing and sharing content that you post in one place is like opening a casino in the Nevada desert. Nobody reads it if you don’t establish a connection with your audience. Continue reading

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