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Email Marketing Campaigns and Social Connections

Published on May 18, 2013 By Michael Cohn

With social media’s impact on people today, both in business as well as on a personal level, it is extremely important for the social components of social media to be fully incorporated into the Email marketing campaigns of businesses today. Continue reading →

Ideas for Social Media Monitoring

Published on May 2, 2013 By Michael Cohn

By now, you must realize how critical social media is to your business. It helps you to establish credibility, position yourself as a subject matter expert, appear trustworthy to others and come to be regarded as a person of influence. Continue reading →

Reasons to Stick With Social Media

Published on April 30, 2013 By Michael Cohn

After all this time, you probably understand why social media is so important. However, if you have any doubt, there are several good reasons to stick with social media for your business. If you don’t, you will regret the outcome. Continue reading →

Public Relations Expanded: Eight Social Roles Assigned

Published on April 25, 2013 By Deirdre Breakenridge

Here’s the good news…if your organization is participating in social media, the public relations function has been expanded. The responsibilities of the PR professional continue to increase, with new roles assigned. As you take on these new challenges, you’re seen as an even more valuable asset to your company. Continue reading →

Social CRM: How Companies Can Evolve

Published on April 16, 2013 By Brian Lakeman

Social CRM is traditional Customer Relationship Management evolved. The addition of social media has taken PR, customer service, and customer experience to the next level. Businesses must heed the new dynamic when it comes to Social CRM; the customer is at the center of the relationship and engaging with your business through many different channels. Continue reading →

Innovative Ways to Use Twitter for Business

Published on April 9, 2013 By Michael Cohn

As you are probably aware, Twitter is a very powerful social media tool for business. If you feel that Twitter was working but isn’t anymore, you can refresh how you use it with new and innovative ideas and tips. Continue reading →

Building a Buzzing Online Community

Published on April 4, 2013 By Michael Cohn

When it comes to your business being successful online, you need your online communities to help you make it happen. There are many different ways to successfully build your online communities effectively and it is critical to choose wisely. Continue reading →

Google Hangouts: Perspectives on Presentation

Published on April 2, 2013 By Deborah Anderson

When participating in Google+ Hangouts On Air, there is inevitably a part of you that shines through and is revealed to the world. The good news is that you are in control of the part of you that is presented. Continue reading →

Thanking Your Social Media Connections

Published on March 23, 2013 By Michael Cohn

When it comes to social media, you must have followers so that you can succeed in business. If you don’t have followers, you won’t be able to engage and nobody will share your content with their connections. You need followers. Continue reading →

Using LinkedIn for 30 Minutes a Day

Published on March 21, 2013 By Michael Cohn

An issue that comes up regularly is about time. Everyone wonders how much time on LinkedIn (and on social media in general) is enough time to devote to make it work and to produce successful results for your business. Continue reading →