Tag Archive

Your Staff May Be Your Best Online Tool Yet

Published on October 16, 2014 By Michael Cohn

You may be sitting on a pile of rich resources in your business and you may not even be aware of how good you have it. One thing that may be obvious to you is that technology is so advanced at this stage that you can pretty much leverage any tool that you want to advance your social media marketing efforts. However, there is one tool in your social media repository that you may not even realize you should be using. Continue reading

Using Social Media to Search for Target Prospects

Published on October 2, 2014 By Michael Cohn

There is generally no doubt in anyone’s mind at this point that any and all businesses should have a connection to social media. Of course, there are several social media channels from which to choose and the choices that you make as a business owner depend a great deal on your needs and the needs of your business. Continue reading

Understanding the Life Cycle of Social Media

Published on September 22, 2014 By Michael Cohn

Just like anything else in life, social media has a definite life cycle. That life cycle has several critical elements and one feeds off of the other. It goes around and when the life cycle has reached its end, it starts all over again. Your responsibility is to understand how it works and to maintain the momentum indefinitely. Continue reading

The Social Aspect of Your Business and Your Clients

Published on September 18, 2014 By Michael Cohn

If you own a business, obviously, your clients are at the top of your priority list. How you deal with the social aspects of your business and how you connect that to your clients is the really tricky part and you need to find a way to effectively connect them. Continue reading

Social Media’s Influence on Your Content Marketing Strategy

Published on August 18, 2014 By Carolyn Cohn

Content marketing is hot and it is definitely something that you need to be concerned with right now. That is, if you have any hope of making your business a raging success. With that in mind, you need to establish where social media fits into your content marketing strategy. Continue reading

The Best Ways to Connect With Your Audience on Social Media

Published on July 21, 2014 By Michael Cohn

So, how was your trip to the Nevada desert? You may be scratching your head right now and wondering what that is all about. Well, writing and sharing content that you post in one place is like opening a casino in the Nevada desert. Nobody reads it if you don’t establish a connection with your audience. Continue reading

The Many Reasons Why Blogging Helps Your Business

Published on July 1, 2014 By Carolyn Cohn

When it comes to your online marketing strategy, blogging is an extremely significant piece of the puzzle and it behooves you to give it the proper respect and to highlight its grand qualities effectively and appropriately. Continue reading

Enhancing Your LinkedIn Showcase Page

Published on June 26, 2014 By Michael Cohn

Very few people would challenge you nowadays if you expressed (out loud) that LinkedIn is an extremely powerful social media tool for professionals. At this point, LinkedIn has been around for quite a while and you can create a LinkedIn showcase page that will highlight specific aspects of your business. Continue reading

The Best Way to Build Your Brand Online

Published on June 21, 2014 By Michael Cohn

If and when you are trying to find someone online, the first thing that you do is turn to the search engines. It is a natural move in this day and age and it give you a way to learn about the person and his or her business without committing to that person and without getting personally involved yet. Continue reading

Truly Effective LinkedIn Invitation Templates

Published on June 19, 2014 By Michael Cohn

As you may or may not know, LinkedIn is an extremely effective and valuable social media channel for your business. LinkedIn can help your business in so many ways and it can absolutely help you to bring your business to the next level. Continue reading

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