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Strategies for Growing Twitter

Published on February 7, 2012 By Michael Cohn

At this point in the social media game, you understand how impactful Twitter is for your business. It is important to remember that growing your Twitter presence doesn’t happen overnight. It takes time, effort, and persistence to succeed with Twitter.

The Power of Google Circles

Published on February 2, 2012 By Michael Cohn

Most people are familiar with Google at this point. It is a very popular search engine. Google’s social platform, Google+, has a tool called Google Circles, which enables the users to categorize people into different groups or lists.

Little Known Twitter Limitations

Published on January 31, 2012 By Carolyn Cohn

You use Twitter constantly for your business but you may not be aware that Twitter has some limitations that may affect your use. A lot of the limitations may not be any big deal but they are important to know.

Effective Concepts for Your Blog

Published on January 24, 2012 By Carolyn Cohn

Your blog is for your business but it is also intended to grab the attention of your target audience, which is not such an easy thing to do. You need to write exciting and compelling content that captures their attention.

The Necessity of Media to Be Social

Published on January 21, 2012 By Carolyn Cohn

Traditional media has been around for a very long time. For a great while, there has been a need for it to embrace the social aspect of media in order to engage readers (also known as the audience).

The Importance of Online Exposure

Published on January 19, 2012 By Carolyn Cohn

The way that people build exposure is very different than what used to be. Before the technical revolution, people would meet for coffee or lunch and get to know to each other. Now, they connect online. Their exposure is critical.

Honing Your Writing Skills Through Social Media

Published on January 17, 2012 By Carolyn Cohn

Now that you are writing content and posting it on your chosen social media channels, your writing skills are bound to be improving. Even if you were a great writer before, social media can help you become even better.

Being Mindful of Appropriateness of Online Content

Published on January 5, 2012 By Jonathan Cohn

You post content on a regular basis and you are sensitive to what you can and cannot appropriately post online. With that in mind, you should share your knowledge with others who are not as aware of what to do.

The Best of Social Media Presence for Small Businesses

Published on January 3, 2012 By Michael Cohn

When you use the correct social media tools to benefit your small business, the results will be surprisingly successful. You have to have the proper mindset and a willingness to work very hard and to establish an unrelenting consistency.

Turning Fans and Followers Into Clients

Published on December 31, 2011 By Michael Cohn

Anyone who is in business knows that it isn’t always easy to convert social media fans and followers into actual clients. Sometimes, it is a lot less difficult to acquire fans and followers than to turn them into clients.