Tag Archive

Better Branding with Hashtags

Published on April 13, 2015 By Michael Cohn

You may hear (or read about) people buzzing about hashtags and how much they use them to brand their products and/or services. Hashtags are a communications tool that can be used with several of the popular social media channels. Continue reading

Answering Important Questions About Your Social Brand

Published on April 2, 2015 By Michael Cohn

When it comes to working your business and gaining more and more success through social media for your business, it is reasonable that you expect some return on investment (ROI) because of all of the time and effort that you put forth. The ROI may not initially have anything to do with money; however, that is your ultimate goal, just like everyone else’s. Continue reading

Engagement Rate Versus Likes – Which Is More Effective?

Published on March 16, 2015 By Michael Cohn

For your business, if you are not experienced with Facebook, if you don’t know the ins and outs of the social media tool, you may feel that getting people to “like” your business’s Facebook page is enough. On the other hand, if you have more experience with Facebook, you probably understand that engagement rate is a whole other thing entirely. Continue reading

Using Social Media to Make Your Event Sing

Published on February 12, 2015 By Carolyn Cohn

You are planning an event and you will either deliver an event that delivers an amazing experience to everyone involved or you deliver an event that is, to say the least, not memorable. Of course, your event is going to deliver, and then some! Continue reading

Getting the Most From Hashtags

Published on January 12, 2015 By Michael Cohn

Chances are, hashtags are a very important part of your online activities. Hashtags originated with Twitter but their use has expanded and they are now being used far more extensively and quite effectively. It is apparent that hashtags are here to stay so your only choice (if you haven’t yet jumped on the hashtag bandwagon) is to embrace them and to learn how to use them most effectively for your business. Continue reading

Writing Concise and Compelling Social Media Content

Published on January 8, 2015 By Carolyn Cohn

When it comes to your social media efforts for your business, it is very important that you understand how critical social media is to your marketing efforts and how those efforts will impact your business’s success. Of course, most likely, you are an extremely busy person and there are so many things on any given day (and any given week) that are above your social media efforts on your priority list. Continue reading

Using Your Facebook Page Cover Photo to Get Noticed

Published on December 25, 2014 By Michael Cohn

Social media is here to stay and if you don’t do everything possible (and then some), you will not get noticed by other people online. If you are not noticed, other people will not interact with you and you won’t have the opportunity to interact with them. No interaction equals no eventual selling. It is that simple! If you have effective Facebook Page Cover photos, you can get a great deal of mileage out of it. Continue reading

Making Yourself Heard Above the Social Media Buzz

Published on December 22, 2014 By Carolyn Cohn

Social media is buzzing all over the place and it isn’t buzzing quietly. It is making a great deal of noise and it has been making a lot of noise pretty much since the beginning. Noise can be good but you need to find a way to make yourself and your business heard above all of that noise. Continue reading

How to Become an Influencer on Google+

Published on December 11, 2014 By Michael Cohn

You may or may not be totally comfortable with Google+ for business but it is very important that you don’t underestimate what it can do for your business. It can help to strengthen your social interactions online and it can do so much more. It can help you to become an influencer, which is an extremely important position to be in. Continue reading

Your Staff May Be Your Best Online Tool Yet

Published on October 16, 2014 By Michael Cohn

You may be sitting on a pile of rich resources in your business and you may not even be aware of how good you have it. One thing that may be obvious to you is that technology is so advanced at this stage that you can pretty much leverage any tool that you want to advance your social media marketing efforts. However, there is one tool in your social media repository that you may not even realize you should be using. Continue reading

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