Tag Archive

Social Selling Like Crazy on LinkedIn

Published on July 10, 2014 By Michael Cohn

You may or may not understand exactly what social selling is. In fact, it may sound like something that doesn’t warrant your attention. However, you would be wrong. It can help you to bring your business to the next level by selling like crazy. LinkedIn is the perfect forum through which to do it. Continue reading

The Best Way to Build Your Brand Online

Published on June 21, 2014 By Michael Cohn

If and when you are trying to find someone online, the first thing that you do is turn to the search engines. It is a natural move in this day and age and it give you a way to learn about the person and his or her business without committing to that person and without getting personally involved yet. Continue reading

Are You a One-Night Stand Guest Blogger?

Published on June 12, 2014 By Phil Turner

Many people will only write a single guest post for any one blog because they are writing the posts only to get the links. They are only interested in one-post gigs. This was always a flawed idea, but with the latest search engine algorithm changes, it is potentially disastrous. Continue reading

Using Twitter Lists Most Effectively

Published on May 20, 2014 By Michael Cohn

You may or may not be using Twitter in an organized effective fashion. If you are, hats off to you! On the other hand, if your tweets seem more chaotic than you would like (or want) them to be, you may want to read on. Continue reading

Who Should I Follow on Twitter?

Published on January 14, 2014 By LisaMarie Dias

When it comes to interacting on Twitter, it is critical that you understand who you should follow and focus on who your followers are. The are both essential to your professional success and making the determination will bring you success. Continue reading

Making Valuable LinkedIn Connections

Published on January 2, 2014 By Michael Cohn

It is pretty common knowledge that LinkedIn is an extremely effective social media channel for professional connections and interactions. The question is not about LinkedIn itself. The question is about which people who have invited you to connect with them are the right people for you. Continue reading

Establishing Google Authorship

Published on December 31, 2013 By Michael Cohn

When it comes to Google authorship, it is critical that you go through the process and set up the authorship for as many authors as you have on your website. Ironically, it may not be as simple as you as you think to set up the authorship. Continue reading

Strategy Must Drive Your Social Media Marketing

Published on November 23, 2013 By Michael Cohn

When it comes to your business, you must have a strategy for your social media marketing efforts. If you don’t have a strategy in place, you will not to really make good progress. At least not the progress that you will make if you do have the strategy working for you. Continue reading

The Faces of Social Media

Published on October 8, 2013 By Michael Cohn

The more you use social media for your business, the more it may seem that it has many different faces. Sometimes it seems as though it it is a public relations tool and sometimes it seems as though it is an advertising tool and sometimes it seems as though it is a marketing tool. Continue reading

Asking the Right Questions for Audience Engagement

Published on September 12, 2013 By Carolyn Cohn

Social engagement entails several things, such as making suggestions or help, listening and asking the right questions. If you successfully engage your audience, your indication will be “likes,” people sharing your content and comments through their social media channels. Continue reading

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