Tag Archive

Avoiding LinkedIn Certain “No Nos”

Published on November 24, 2014 By Michael Cohn

LinkedIn is an amazing social media tool that can be extremely effective for businesses. However, just like it is for all social media channels, there are certain rules and guidelines that you have a responsibility to follow. On the flip side, there are some things that you should not do when interacting on LinkedIn. Continue reading

Understanding the Life Cycle of Social Media

Published on September 22, 2014 By Michael Cohn

Just like anything else in life, social media has a definite life cycle. That life cycle has several critical elements and one feeds off of the other. It goes around and when the life cycle has reached its end, it starts all over again. Your responsibility is to understand how it works and to maintain the momentum indefinitely. Continue reading

Social Selling Like Crazy on LinkedIn

Published on July 10, 2014 By Michael Cohn

You may or may not understand exactly what social selling is. In fact, it may sound like something that doesn’t warrant your attention. However, you would be wrong. It can help you to bring your business to the next level by selling like crazy. LinkedIn is the perfect forum through which to do it. Continue reading

The Best Way to Build Your Brand Online

Published on June 21, 2014 By Michael Cohn

If and when you are trying to find someone online, the first thing that you do is turn to the search engines. It is a natural move in this day and age and it give you a way to learn about the person and his or her business without committing to that person and without getting personally involved yet. Continue reading

Are You a One-Night Stand Guest Blogger?

Published on June 12, 2014 By Phil Turner

Many people will only write a single guest post for any one blog because they are writing the posts only to get the links. They are only interested in one-post gigs. This was always a flawed idea, but with the latest search engine algorithm changes, it is potentially disastrous. Continue reading

Using Twitter Lists Most Effectively

Published on May 20, 2014 By Michael Cohn

You may or may not be using Twitter in an organized effective fashion. If you are, hats off to you! On the other hand, if your tweets seem more chaotic than you would like (or want) them to be, you may want to read on. Continue reading

Who Should I Follow on Twitter?

Published on January 14, 2014 By LisaMarie Dias

When it comes to interacting on Twitter, it is critical that you understand who you should follow and focus on who your followers are. The are both essential to your professional success and making the determination will bring you success. Continue reading

Making Valuable LinkedIn Connections

Published on January 2, 2014 By Michael Cohn

It is pretty common knowledge that LinkedIn is an extremely effective social media channel for professional connections and interactions. The question is not about LinkedIn itself. The question is about which people who have invited you to connect with them are the right people for you. Continue reading

Establishing Google Authorship

Published on December 31, 2013 By Michael Cohn

When it comes to Google authorship, it is critical that you go through the process and set up the authorship for as many authors as you have on your website. Ironically, it may not be as simple as you as you think to set up the authorship. Continue reading

Strategy Must Drive Your Social Media Marketing

Published on November 23, 2013 By Michael Cohn

When it comes to your business, you must have a strategy for your social media marketing efforts. If you don’t have a strategy in place, you will not to really make good progress. At least not the progress that you will make if you do have the strategy working for you. Continue reading

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