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Email Marketing Campaigns and Social Connections

Published on May 18, 2013 By Michael Cohn

With social media’s impact on people today, both in business as well as on a personal level, it is extremely important for the social components of social media to be fully incorporated into the Email marketing campaigns of businesses today. Continue reading →

Planning Your Online Activities for the Future

Published on May 7, 2013 By Michael Cohn

Now is the time to plan for the future. You need to make sure that you have a strategy in place so that you don’t have a gap in your work and in your progress going forward. Continue reading →

Reasons to Stick With Social Media

Published on April 30, 2013 By Michael Cohn

After all this time, you probably understand why social media is so important. However, if you have any doubt, there are several good reasons to stick with social media for your business. If you don’t, you will regret the outcome. Continue reading →

Using Social Media to Engage eCommerce Customers

Published on January 10, 2013 By Brian Lakeman

Social Media campaigns can be integral to marketing eCommerce businesses. However, just setting up social media accounts is not enough to make a company a social success. Social media communications are an outlet for the company’s online presence . Continue reading →

How to Measure Social Media ROI – Is It Even Possible?

Published on January 1, 2013 By Sara Carter

It seems preposterous to suggest that there are online companies that put time and money into social media and don’t bother to measure their return on investment (ROI). In fact, it is believed that over 70% of online businesses that utilize social media as part of their marketing drive are guilty of this crime. Continue reading →

Organizing Your Social Media Strategy

Published on February 1, 2011 By Michael Cohn

Social media has made a tremendous impact on your business and now you need to come up with ways that you can improve your strategy to make social media even more effective for you. A checklist can help tremendously. Continue reading →