Tag Archive

Who Should I Follow on Twitter?

Published on January 14, 2014 By LisaMarie Dias

When it comes to interacting on Twitter, it is critical that you understand who you should follow and focus on who your followers are. The are both essential to your professional success and making the determination will bring you success. Continue reading

Making Valuable LinkedIn Connections

Published on January 2, 2014 By Michael Cohn

It is pretty common knowledge that LinkedIn is an extremely effective social media channel for professional connections and interactions. The question is not about LinkedIn itself. The question is about which people who have invited you to connect with them are the right people for you. Continue reading

Establishing Google Authorship

Published on December 31, 2013 By Michael Cohn

When it comes to Google authorship, it is critical that you go through the process and set up the authorship for as many authors as you have on your website. Ironically, it may not be as simple as you as you think to set up the authorship. Continue reading

Strategy Must Drive Your Social Media Marketing

Published on November 23, 2013 By Michael Cohn

When it comes to your business, you must have a strategy for your social media marketing efforts. If you don’t have a strategy in place, you will not to really make good progress. At least not the progress that you will make if you do have the strategy working for you. Continue reading

The Faces of Social Media

Published on October 8, 2013 By Michael Cohn

The more you use social media for your business, the more it may seem that it has many different faces. Sometimes it seems as though it it is a public relations tool and sometimes it seems as though it is an advertising tool and sometimes it seems as though it is a marketing tool. Continue reading

Asking the Right Questions for Audience Engagement

Published on September 12, 2013 By Carolyn Cohn

Social engagement entails several things, such as making suggestions or help, listening and asking the right questions. If you successfully engage your audience, your indication will be “likes,” people sharing your content and comments through their social media channels. Continue reading

Honing Your Social Media Calls-to-Action

Published on September 10, 2013 By Michael Cohn

When you post an article and you have a call-to-action at the bottom of the post (or somewhere else in the post), it is important to measure if your readers are reading that call-to-action and complying with whatever you are asking your readers to do. Continue reading

Better Social Media Marketing

Published on August 29, 2013 By Dr. Brian Monger

Before embarking on any social media marketing campaigns, it is essential to set your goals and define your prospects or target audience. Without a clear understanding of what you want to achieve and who you want to reach, your promotional campaigns will not be focused and the results may be fragmented and weak. Continue reading

Improving Your Twitter Strategy

Published on July 23, 2013 By Michael Cohn

Although Twitter imposes limits on the length of your tweets, it is still a reputable and effective social media channel that you should use to enhance your business interactions. Twitter is important to your social media strategy. But you can still make improvements. Continue reading

Social Media Marketing Strategy and ROI

Published on July 13, 2013 By Michael Cohn

In order to achieve anything in business, you need to have a plan, or strategy, and follow that plan through to the end. No matter what you are trying to accomplish, you need to have a plan to guide you. Continue reading

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