Tag Archive

How to Measure Your Marketing Efforts Online

Published on February 23, 2015 By Michael Cohn

Capturing the analytics and ways to gauge how your content is performing is extremely important for your business. You don’t have to accept the idea that your marketing efforts are just out there somewhere. That simply isn’t the case. Your efforts can be measured and you can hone your marketing strategy based on the results of those efforts. Continue reading

Social Media Marketing Strategy and ROI

Published on July 13, 2013 By Michael Cohn

In order to achieve anything in business, you need to have a plan, or strategy, and follow that plan through to the end. No matter what you are trying to accomplish, you need to have a plan to guide you. Continue reading

How to Measure Social Media ROI – Is It Even Possible?

Published on January 1, 2013 By Sara Carter

It seems preposterous to suggest that there are online companies that put time and money into social media and don’t bother to measure their return on investment (ROI). In fact, it is believed that over 70% of online businesses that utilize social media as part of their marketing drive are guilty of this crime. Continue reading

Why Your Business Needs Social Media

Published on April 9, 2011 By Marco Giunta

Social Media is everywhere, and everyone and their neighbor has something to say about it. Here’s all you need to know: you and your business need to be a part of it. It generates exposure for you and your business. The more people who know about you, the better your chances of generating revenue. Continue reading

Measuring Social Media Marketing ROI

Published on October 1, 2009 By Michael Cohn

In business, can social media marketing be measured? If it can, how do you go about measuring the return on investment (ROI)? One important thing to remember is that the numbers are not the same for every company. Continue reading

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