Tag Archive

Engaging Your Clients Through Social Media

Published on December 5, 2013 By Michael Cohn

At this point in time, there are several different aspects to social media beyond the obvious ones. In other words, social media is not just about using Facebook and Twitter. There is so much more that you can be doing with social media that you may not even realize. Continue reading

Ideas for Social Media Monitoring

Published on May 2, 2013 By Michael Cohn

By now, you must realize how critical social media is to your business. It helps you to establish credibility, position yourself as a subject matter expert, appear trustworthy to others and come to be regarded as a person of influence. Continue reading

Fundamental Principles of Web Analytics

Published on April 11, 2013 By Michael Cohn

Your website may look great, it may convey exactly what you want it to convey and you may think that it has all the power in the universe to entice and engage many. Now, put a value to it. Continue reading

Introducing Social Media to Older Business People

Published on January 24, 2013 By Carolyn Cohn

Social media has done wonders for businesses of all types. Most people are very comfortable with it. However, the older generation is often reluctant to get involved. If older business people used social media, they would love it. Continue reading

How to Measure Social Media ROI – Is It Even Possible?

Published on January 1, 2013 By Sara Carter

It seems preposterous to suggest that there are online companies that put time and money into social media and don’t bother to measure their return on investment (ROI). In fact, it is believed that over 70% of online businesses that utilize social media as part of their marketing drive are guilty of this crime. Continue reading

Making the Most Out of a Social Media Crisis

Published on December 6, 2012 By Michael Cohn

If you are experiencing a social media crisis with your business, it can either devastate you or you can turn it around and deal with it in a way that doesn’t ruin all of the effort made so far. Continue reading

Essential Social Media Metrics for Professional Success

Published on August 11, 2012 By Michael Cohn

Social media has gone way beyond the new and experimental stage. You no longer have to wonder if it is going to help your business to achieve success. You are able to identify metrics that tell you definitively. Continue reading

Social Media Customer Service – Turn Critics Into Brand Ambassadors

Published on July 31, 2012 By Matt Southern

Some businesses shy away from using social media because they’re afraid of negative feedback. That’s understandable, but they’re missing out on a huge opportunity. With social media, you can turn critics into one of your greatest assets. Continue reading

The Effectiveness of Hootsuite to Manage Your Social Media

Published on May 3, 2012 By Michael Cohn

By now, you are involved with many social media channels for your business. You are working all of them consistently and regularly. Individually, they take a long time to manage. However, if you use Hootsuite, you just push one button. Continue reading

Truly Managing Your Social Media

Published on April 3, 2012 By Michael Cohn

Contrary to what you might think, it is not difficult to manage social media for business effectively. If you can commit to 20 to 30 minutes a day, you will be golden. It doesn’t take more than that for success. Continue reading

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