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Turning Data Into Content Through Social Media

Published on November 22, 2011 By Carolyn Cohn

Data as it relates to your business can be used in several ways and serve many different purposes. From a marketing perspective, data can be turned into content and published and syndicated.

Making Your Social Media Efforts Work

Published on November 19, 2011 By Michael Cohn

When you first started to use social media for your business, you weren’t sure how long it would take to achieve results. Some time has passed and you need to really make it work.

Writing Content and Tweets That Market

Published on November 8, 2011 By Carolyn Cohn

The content that you share online is informative, educational, and valuable. However, it can also come from a marketing angle. Although your interactions with other people through social media are all about building relationships, ultimately, people will buy from you.

Why eNewsletters Are Important for Your Business

Published on November 3, 2011 By Michael Cohn

You may be wondering why you bother writing your eNewsletter every month and sending it to your list of recipients. Maybe more and more people unsubscribe each month. You may not understand why you need to continue to send it.

Social Media Marketing Tools for Listening

Published on November 1, 2011 By Carolyn Cohn

“Effective questioning brings insight, which fuels curiosity, which cultivates wisdom.” Chip Bell. Listening, whether it is life or in business, is a skill that is necessary for any kind of success. If you are always talking, you are never listening.

Making Social Media Sing for You

Published on October 29, 2011 By Carolyn Cohn

You have been using social media channels for your business for quite a while now and in the beginning it seemed exciting and progressive. Now, you are feeling like it is getting stale. You need to make it sing again.

Handling Your QR Code Marketing Successfully

Published on October 1, 2011 By Michael Cohn

QR codes have become an important part of the success of your social media marketing campaign. There is a growing understanding that they are important. However, it is one thing to understand the importance and another to use them correctly.

Globalizing Your Business Using Social Media

Published on September 29, 2011 By Michael Cohn

For all businesses that have an online presence, the two critical elements to address when it comes to going global are money and chance of success. If the answer to either is “no,” you might want to think twice.

Valuable Mobile Apps for Your Social Media Campaign

Published on September 24, 2011 By Carolyn Cohn

Your mobile device has become more critical to your business lately. Many of the apps that you use are helpful but you want to really expand your list of apps that will be useful for your social media marketing campaign.

Retaining Your Personality in Facebook

Published on September 22, 2011 By Michael Cohn

Facebook is critical for the success of your business and maintaining professionalism is vitally important. On the other hand, you don’t want your Facebook persona to be dry and devoid of personality. You want it to be you.