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Causing Your Brand to Stand Out From the Competition

Published on September 8, 2011 By Carolyn Cohn

If you want to succeed in business using social media, you need to get people to notice you and your brand. It is especially important if you have a product or service that is not as unique.

The World of Inbound Marketing

Published on August 30, 2011 By Michael Cohn

Inbound Marketing is a term that you have heard many times over the last few years. Basically, Inbound Marketing is the opposite of traditional marketing. Instead of going after your prospective clients, you get them to come to you.

How to Promote Your Content Online

Published on August 27, 2011 By Carolyn Cohn

Writing compelling and beautifully expressed content is critical to the success of your business. However, that is only half of your success formula. The other half is sharing the content with as many high-quality connections as possible.

Your Perception of Social Media Marketing

Published on August 18, 2011 By Michael Cohn

The use of social media and social networking tools is widespread and very popular across the universe. Of course, it is one thing to use social media to communicate and interact and it is quite another to strategize with it.

Creating Sticky Branding for Your Business

Published on August 9, 2011 By Michael Cohn

In this world of quick messages and short, satisfying spurts of content, the immediate impression is the often the one that endures. If your branding is memorable, people will remember it forever. That is what sticky branding is. Branding that endures.

Social Media Marketing Defined

Published on August 6, 2011 By Marco Giunta

Social media marketing is in addition to integrated marketing communications plans. Integrated marketing communications is a multifaceted,organized marketing and advertising approach that organizations follow to connect with their target markets. Social media marketing programs usually focus on efforts to create content that draws attention and encourages readers to share it with their social networks.

Why Blogging Is so Important to Your Business

Published on August 4, 2011 By Carolyn Cohn

It seems like everyone has a blog nowadays. Millions and millions of people are also connected to the various social media channels. There are those who feel that it has to be one or the other. They are both critical.

Leading Social Media Tips for Business

Published on July 30, 2011 By Marco Giunta

Correct use of technology and web tools can be executed in order to assist any kind of social networking research. Profitable results can be easily achieved from social media campaigns if the professional carefully follows important social media tips.

Social Media Campaign Strategies That Work

Published on July 21, 2011 By Marco Giunta

Success takes time. Social media is an ongoing effort that requires a lot of meticulous planning and a sustained effort toward the predetermined objectives. The rules of such campaign are not defined and hence, some of the possible and effective strategies that can be made for a social media campaign

Niche Blogs Help You to Win More Customers

Published on July 9, 2011 By Marco Giunta

When you think of having a web presence, the first thought that probably comes to mind is establishing a blog. Most companies have a blog by now whether it’s updated on a regular basis or even just now and again. But if one blog is good, wouldn’t more be better? A blog can be an excellent tool to not only set you apart but also to leave your competitors in the dust. So how do you establish more than one blog? Get vertical.