Tag Archive

Engagement Rate Versus Likes – Which Is More Effective?

Published on March 16, 2015 By Michael Cohn

For your business, if you are not experienced with Facebook, if you don’t know the ins and outs of the social media tool, you may feel that getting people to “like” your business’s Facebook page is enough. On the other hand, if you have more experience with Facebook, you probably understand that engagement rate is a whole other thing entirely. Continue reading

Getting the Most From Hashtags

Published on January 12, 2015 By Michael Cohn

Chances are, hashtags are a very important part of your online activities. Hashtags originated with Twitter but their use has expanded and they are now being used far more extensively and quite effectively. It is apparent that hashtags are here to stay so your only choice (if you haven’t yet jumped on the hashtag bandwagon) is to embrace them and to learn how to use them most effectively for your business. Continue reading

Elevate Your Business With Content

Published on October 30, 2014 By Carolyn Cohn

There are many different ways to make your content take your business to the next level. Of course, you must have heard it said many times that content is king and that truly is the case. The majority of business people have some interactions online for their business, hopefully, on a regular or semi-regular basis. Continue reading

Planting Your Feet Firmly in Your Social Media Strategy

Published on October 23, 2014 By Michael Cohn

If you “dabble” in social media, you may not realize how much more you can be doing for the benefit of your business. Of course, sometimes, you don’t know what you don’t know. However, there sure is an awful lot to know. Continue reading

Social Media’s Influence on Your Content Marketing Strategy

Published on August 18, 2014 By Carolyn Cohn

Content marketing is hot and it is definitely something that you need to be concerned with right now. That is, if you have any hope of making your business a raging success. With that in mind, you need to establish where social media fits into your content marketing strategy. Continue reading

The Best Ways to Connect With Your Audience on Social Media

Published on July 21, 2014 By Michael Cohn

So, how was your trip to the Nevada desert? You may be scratching your head right now and wondering what that is all about. Well, writing and sharing content that you post in one place is like opening a casino in the Nevada desert. Nobody reads it if you don’t establish a connection with your audience. Continue reading

The Many Reasons Why Blogging Helps Your Business

Published on July 1, 2014 By Carolyn Cohn

When it comes to your online marketing strategy, blogging is an extremely significant piece of the puzzle and it behooves you to give it the proper respect and to highlight its grand qualities effectively and appropriately. Continue reading

Truly Connecting With Your Target Audience on Social Media

Published on June 7, 2014 By Michael Cohn

The truth is that you are not only in business for your health and well-being. You are also in it to succeed and to achieve greater professional success. In order to achieve that success, you must connect with your target audience on social media in some very real manner. Continue reading

A Technical Approach to Headlines for Social Media

Published on April 8, 2014 By Carolyn Cohn

Writing headlines in general and writing headlines for social media channels are, at times, two totally different things. In fact, writing headlines to be shared on social media can be quite challenging. Continue reading

Are Press Releases Valuable?

Published on April 5, 2014 By Carolyn Cohn

There are many business people who believe that no business can be a success without having press releases as part of their marketing strategy. However, the other side of the coin is the opinion (of a growing number of professional people) that press releases serve no purpose and eliminating them is sensible. Continue reading

We’re excited about our LinkedIn Company Page! Would you be so kind as to follow us? It only take few seconds.Follow Us