Tag Archive

A Technical Approach to Headlines for Social Media

Published on April 8, 2014 By Carolyn Cohn

Writing headlines in general and writing headlines for social media channels are, at times, two totally different things. In fact, writing headlines to be shared on social media can be quite challenging. Continue reading

Are Press Releases Valuable?

Published on April 5, 2014 By Carolyn Cohn

There are many business people who believe that no business can be a success without having press releases as part of their marketing strategy. However, the other side of the coin is the opinion (of a growing number of professional people) that press releases serve no purpose and eliminating them is sensible. Continue reading

The Reemergence of QR Codes

Published on March 22, 2014 By Michael Cohn

QR codes (quick response codes) were very popular not too long ago and they have come back recently and are very popular again. QR codes are a wonderful marketing resource that allows the user to obtain information quickly and easily with the mere click of a button. Continue reading

Generating Leads With Content Marketing

Published on March 18, 2014 By Michael Cohn

If you own a business, you are probably aware of the fact that content marketing is a necessity and contributes greatly to your professional success. On the other hand, your having an understanding that content marketing is necessary doesn’t necessarily mean that you understand how it will actually help you to generate leads. Continue reading

Social Marketing for Your Business

Published on March 13, 2014 By Michael Cohn

The concept of social marketing spans all businesses of all types and all sizes. Social marketing requires commitment and consistency. However, depending on the type of business you have and the size of that business, your social marketing strategy may differ from other businesses around you. Continue reading

Enticing Your Audience With Social Media Sharing

Published on February 25, 2014 By Michael Cohn

There are many different reasons that drive a person to share content (of all kinds) on social media. One of the main reasons is that the “sharer” has a feeling that the content that he or she is sharing is interesting and beneficial to the recipient of the content. Continue reading

Blog Writing for Beginners

Published on February 13, 2014 By Carolyn Cohn

If you are just starting out in the online realm, it may be a little intimidating for your before you write your first blog post. It is understandable that you may feel that way; however, once you do it once, it will become much easier and your comfort level will go way up. Continue reading

Making Greater Social Media Efforts

Published on January 11, 2014 By Michael Cohn

You have some sense that you need to get involved with social media for your business. You may even have a decent understanding of why you need to get involved. However, you may not be giving it your all and that is something that has to change. Continue reading

The Importance of Google+ for Marketers

Published on January 4, 2014 By Michael Cohn

To many people nowadays, Google+ is still somewhat of an enigma. Sometimes, it is difficult to get attached to a given social media channel and to really understand how to leverage it to its fullest potential. Google+ is worth closer consideration. Continue reading

Social Media and the Travel Industry

Published on December 7, 2013 By Carolyn Cohn

Everyone travels as some point in their life. Some travel of for work and some is for pleasure. No matter what your reason for traveling, there is no question that social media will make it easier and more convenient no matter what your destination and how you get there. Continue reading

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