Tag Archive

Planting Your Feet Firmly in Your Social Media Strategy

Published on October 23, 2014 By Michael Cohn

If you “dabble” in social media, you may not realize how much more you can be doing for the benefit of your business. Of course, sometimes, you don’t know what you don’t know. However, there sure is an awful lot to know. Continue reading

Social Media’s Influence on Your Content Marketing Strategy

Published on August 18, 2014 By Carolyn Cohn

Content marketing is hot and it is definitely something that you need to be concerned with right now. That is, if you have any hope of making your business a raging success. With that in mind, you need to establish where social media fits into your content marketing strategy. Continue reading

The Best Ways to Connect With Your Audience on Social Media

Published on July 21, 2014 By Michael Cohn

So, how was your trip to the Nevada desert? You may be scratching your head right now and wondering what that is all about. Well, writing and sharing content that you post in one place is like opening a casino in the Nevada desert. Nobody reads it if you don’t establish a connection with your audience. Continue reading

The Many Reasons Why Blogging Helps Your Business

Published on July 1, 2014 By Carolyn Cohn

When it comes to your online marketing strategy, blogging is an extremely significant piece of the puzzle and it behooves you to give it the proper respect and to highlight its grand qualities effectively and appropriately. Continue reading

Truly Connecting With Your Target Audience on Social Media

Published on June 7, 2014 By Michael Cohn

The truth is that you are not only in business for your health and well-being. You are also in it to succeed and to achieve greater professional success. In order to achieve that success, you must connect with your target audience on social media in some very real manner. Continue reading

A Technical Approach to Headlines for Social Media

Published on April 8, 2014 By Carolyn Cohn

Writing headlines in general and writing headlines for social media channels are, at times, two totally different things. In fact, writing headlines to be shared on social media can be quite challenging. Continue reading

Are Press Releases Valuable?

Published on April 5, 2014 By Carolyn Cohn

There are many business people who believe that no business can be a success without having press releases as part of their marketing strategy. However, the other side of the coin is the opinion (of a growing number of professional people) that press releases serve no purpose and eliminating them is sensible. Continue reading

The Reemergence of QR Codes

Published on March 22, 2014 By Michael Cohn
This entry is part 5 of 5 in the series QR Marketing
 

QR codes (quick response codes) were very popular not too long ago and they have come back recently and are very popular again. QR codes are a wonderful marketing resource that allows the user to obtain information quickly and easily with the mere click of a button. Continue reading

Generating Leads With Content Marketing

Published on March 18, 2014 By Michael Cohn

If you own a business, you are probably aware of the fact that content marketing is a necessity and contributes greatly to your professional success. On the other hand, your having an understanding that content marketing is necessary doesn’t necessarily mean that you understand how it will actually help you to generate leads. Continue reading

Social Marketing for Your Business

Published on March 13, 2014 By Michael Cohn

The concept of social marketing spans all businesses of all types and all sizes. Social marketing requires commitment and consistency. However, depending on the type of business you have and the size of that business, your social marketing strategy may differ from other businesses around you. Continue reading

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