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Effective Concepts for Your Blog

Published on January 24, 2012 By Carolyn Cohn

Your blog is for your business but it is also intended to grab the attention of your target audience, which is not such an easy thing to do. You need to write exciting and compelling content that captures their attention.

The Necessity of Media to Be Social

Published on January 21, 2012 By Carolyn Cohn

Traditional media has been around for a very long time. For a great while, there has been a need for it to embrace the social aspect of media in order to engage readers (also known as the audience).

Turning Fans and Followers Into Clients

Published on December 31, 2011 By Michael Cohn

Anyone who is in business knows that it isn’t always easy to convert social media fans and followers into actual clients. Sometimes, it is a lot less difficult to acquire fans and followers than to turn them into clients.

Social Media Questions That Business Owners Ask

Published on December 27, 2011 By Michael Cohn

As a business owner, it isn’t necessarily easy to decide which social media channels work best for your business. There is so much information from which to choose and each one offers different innovative features. You need to choose wisely.

Building an Inbound Marketing Strategy

Published on December 17, 2011 By Michael Cohn

You are used to traditional marketing but people are talking about inbound marketing. With traditional marketing, you pursue your customers. With inbound marketing, you get your customers to come to you. Because they come to you willingly, they are prequalified.

Praising Twitter as it Deserves

Published on December 6, 2011 By Michael Cohn

There are many really great reasons for you to be active on Twitter. By now, you realize that Twitter is a wonderful business tool that will help you to become even more successful in your business. Let’s discuss the advantages.

Doing Fabulous Facebook Marketing

Published on November 29, 2011 By Michael Cohn

Millions of people use Facebook for business and for pleasure. You realized long ago that Facebook can be leveraged very effectively for business and you have reached out to many people through Facebook. People who are worth the interaction.

Getting Back to Basics With Social Media

Published on November 26, 2011 By Michael Cohn

Social media has been around in one form or another for a very long time. The advances in technology are astounding at times and seem complicated. It’s time to get back to basics.

Turning Data Into Content Through Social Media

Published on November 22, 2011 By Carolyn Cohn

Data as it relates to your business can be used in several ways and serve many different purposes. From a marketing perspective, data can be turned into content and published and syndicated.

Making Your Social Media Efforts Work

Published on November 19, 2011 By Michael Cohn

When you first started to use social media for your business, you weren’t sure how long it would take to achieve results. Some time has passed and you need to really make it work.