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Email Marketing Campaigns and Social Connections

Published on May 18, 2013 By Michael Cohn

With social media’s impact on people today, both in business as well as on a personal level, it is extremely important for the social components of social media to be fully incorporated into the Email marketing campaigns of businesses today. Continue reading →

Public Relations Expanded: Eight Social Roles Assigned

Published on April 25, 2013 By Deirdre Breakenridge

Here’s the good news…if your organization is participating in social media, the public relations function has been expanded. The responsibilities of the PR professional continue to increase, with new roles assigned. As you take on these new challenges, you’re seen as an even more valuable asset to your company. Continue reading →

Making Your Brand a Raging Success

Published on April 23, 2013 By Michael Cohn

Your brand has existed for quite a while at this point but it isn’t as successful as you would like it to be. It is time to really make it buzz and make it stand out among all competitors. Continue reading →

How Can Your Business Benefit From Using Google Plus

Published on March 12, 2013 By Matt Southern

Google Plus has been around for quite a while now and people are using it and it is truly enhancing their business successes. If you aren’t using it on a regular basis, it is time to start learning how to take from it all that you can. It will be well worth the effort. Continue reading →

Social Media’s Effect on Language

Published on February 26, 2013 By Carolyn Cohn

Technology has done a great deal to change what we came to rely upon. The tools available are incredible but it has also changes communication. Social media has had a tremendous effect on the English language and how we communicate. Continue reading →

Keeping Your Content on Track With an Editorial Calendar

Published on February 16, 2013 By Carolyn Cohn

Content marketing is not an easy thing to do well. Of course, it is absolutely essential that you market your content as effectively as possible. Keeping track of it is critical and using an editorial calendar is a wonderful tool. Continue reading →

Understanding Your Content Marketing Success

Published on February 14, 2013 By Carolyn Cohn

As you start to look back at your content marketing strategy this year and figure out what has worked and what has not, you should understand the factors that went into your strategy’s success and how it came to be. Continue reading →

Educating Non-Profits in Use of Social Media

Published on February 12, 2013 By Ric Dragon

Social media is a powerful tool for all businesses today. Large, medium and small corporations benefit from using it and non-profit businesses benefit as well. Remarkably, there are still many non-profit organizations that don’t fully understand how to leverage social media to its fullest potential. Continue reading →

The Ten Commandments of Blogging

Published on February 2, 2013 By Carolyn Cohn

Blogging is very serious business, especially when you blog for business. Your first serious gesture is when you register your domain. You have started to make a commitment. The commitment is to your business and to your audience. Continue reading →

The Misleading Perception of Social Media Marketing

Published on January 31, 2013 By Michael Cohn

As everyone understands, there really is no such thing as free. No matter what you do, you will always end up paying in one way or another. When it comes to social media’s importance, it must be regarded seriously. Continue reading →