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Ideas for Social Media Monitoring

Published on May 2, 2013 By Michael Cohn

By now, you must realize how critical social media is to your business. It helps you to establish credibility, position yourself as a subject matter expert, appear trustworthy to others and come to be regarded as a person of influence. Continue reading →

Fundamental Principles of Web Analytics

Published on April 11, 2013 By Michael Cohn

Your website may look great, it may convey exactly what you want it to convey and you may think that it has all the power in the universe to entice and engage many. Now, put a value to it. Continue reading →

How Web Analytics Can Help Your Business

Published on March 26, 2013 By Mike LaLonde

One of the tenets of successful marketing is understanding and appealing to your customer. Knowing what they want and how to provide it can be the difference between staying ahead of the game and falling behind. Web analytics tools can be extremely powerful when it comes to increasing this understanding. Continue reading →

How to Measure Social Media ROI – Is It Even Possible?

Published on January 1, 2013 By Sara Carter

It seems preposterous to suggest that there are online companies that put time and money into social media and don’t bother to measure their return on investment (ROI). In fact, it is believed that over 70% of online businesses that utilize social media as part of their marketing drive are guilty of this crime. Continue reading →

Why Your Business Needs Social Media

Published on April 9, 2011 By Marco Giunta

Social Media is everywhere, and everyone and their neighbor has something to say about it. Here’s all you need to know: you and your business need to be a part of it. It generates exposure for you and your business. The more people who know about you, the better your chances of generating revenue. Continue reading →

The Importance of Social Media Monitoring

Published on August 21, 2010 By Michael Cohn

As important as social media is for your business, once you have built all of your social media profiles and are engaging other people online regularly, it is equally important to monitor the effectiveness of social media for your business. Continue reading →