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Improving Your Search Engine Rank Using LinkedIn

Published on April 24, 2010 By Michael Cohn

There are several ways to improve your search engine ranking using LinkedIn. The first thing that you should do to improve your search engine ranking is to complete your profile on LinkedIn.

Measuring Your SEO Results

Published on March 23, 2010 By Michael Cohn

At the beginning of any search engine optimization (SEO) effort, you need to define your business goals and what you expect to get out of the project.

Using Sitemaps for Search Engine Optimization

Published on February 9, 2010 By Michael Cohn

Building HTML and XML sitemaps for your website could possibly be the easiest thing that you do to increase your web presence. It may be the first thing that gets you high search engine optimization (SEO) rankings.

Effective Link Building Strategies

Published on December 30, 2009 By Michael Cohn

If you have compelling content on your website, it helps to make your search engine optimization (SEO) successful. Compelling content attracts links. Optimizing your writing for SEO is all about words and ideas that result in a positive action.

SEO Resolutions for 2010

Published on December 19, 2009 By Michael Cohn

2010 is just around the corner. Have you already chosen your New Year’s resolutions? How about including some search engine optimization (SEO) resolutions in your list? Those are the resolutions that you definitely should keep.

Identifying Effective Keywords for Your Business

Published on October 17, 2009 By Michael Cohn

All businesses that want to establish sharp visibility on the Internet need to perform thorough keyword analysis as part of their search engine optimization (SEO) strategy.

SEO – What it Is and Pitfalls to Avoid

Published on September 5, 2009 By Michael Cohn

One of the biggest issues in search engine optimization (SEO) is the lack of credit that it receives in enticing traffic to your website. Many times, the root of this issue is at the senior management level. They aren’t familiar with SEO and how it works. Because of the lack of understanding, they can easily make decisions that are disastrous from an SEO perspective.

Internet Marketing Is a Must for Your Business Website’s Success

Published on August 22, 2009 By Michael Cohn

The success of your website, in great part, depends on Internet marketing. If you have a professional and attractive-looking website and you don’t provide the Internet users with a way to find your products and services, you won’t have a successful website and thus, a successful business.

What Blogging Can Do For Your Business

Published on July 25, 2009 By Robert Sachs

With blogs, average business people can write about what they know and are passionate about, as well as what they can offer to others. When this is done properly and is updated regularly to keep the content fresh, it can be a very powerful marketing tool that naturally draws the customers to your business instead of forcing yourself upon them, as in traditional advertising.

Inbound vs. Outbound Marketing

Published on July 18, 2009 By Michael Cohn

The Internet has profoundly transformed the way people learn about and shop for products. Years ago, companies reached their consumers through trade shows, print advertising, and other traditional marketing methods. Today, consumers start their shopping experience by looking on the Internet, in the search engines, the blogosphere, and social media sites. To remain competitive, businesses need to be found online by the consumers already searching for the products and services that you sell.