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Optimizing Your YouTube Videos for Search Engines

Published on October 9, 2010 By Michael Cohn

It is common knowledge that online video marketing should be an essential part of your social media marketing campaign and your online videos must be optimized for search engines in the same way as your other online content.

How to Drive Traffic With Off-Page Tactics

Published on August 26, 2010 By Michael Cohn

Driving traffic to your website is critical to the success of your business. There are many ways to drive traffic, including the use of on-page tactics and off-page tactics. This article will define both but will focus on off-page tactics.

SEO Mistakes: What to Do and Not Do

Published on August 5, 2010 By Michael Cohn

Search Engine Optimization (SEO), even after so much time, is still somewhat of an enigma. You are bombarded with information and you need to know exactly what to do so that the search engines love your website.

Using Blogs to Increase Search Engine Rankings

Published on June 26, 2010 By Michael Cohn

People think that a Search Engine Optimization (SEO) consultant can get you top rankings in the search engines because you pay him or her to do so. There really is no guarantee of that. Blogging, however, can make a difference.

Improving Your Search Engine Rank Using LinkedIn

Published on April 24, 2010 By Michael Cohn

There are several ways to improve your search engine ranking using LinkedIn. The first thing that you should do to improve your search engine ranking is to complete your profile on LinkedIn.

Measuring Your SEO Results

Published on March 23, 2010 By Michael Cohn

At the beginning of any search engine optimization (SEO) effort, you need to define your business goals and what you expect to get out of the project.

Using Sitemaps for Search Engine Optimization

Published on February 9, 2010 By Michael Cohn

Building HTML and XML sitemaps for your website could possibly be the easiest thing that you do to increase your web presence. It may be the first thing that gets you high search engine optimization (SEO) rankings.

Effective Link Building Strategies

Published on December 30, 2009 By Michael Cohn

If you have compelling content on your website, it helps to make your search engine optimization (SEO) successful. Compelling content attracts links. Optimizing your writing for SEO is all about words and ideas that result in a positive action.

SEO Resolutions for 2010

Published on December 19, 2009 By Michael Cohn

2010 is just around the corner. Have you already chosen your New Year’s resolutions? How about including some search engine optimization (SEO) resolutions in your list? Those are the resolutions that you definitely should keep.

Identifying Effective Keywords for Your Business

Published on October 17, 2009 By Michael Cohn

All businesses that want to establish sharp visibility on the Internet need to perform thorough keyword analysis as part of their search engine optimization (SEO) strategy.