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Best Practices for Social Media Searches

Published on May 8, 2012 By Michael Cohn

You have a web presence and you need it to allow others to find you. That means that you need to optimize your presence with keywords and phrases and you need to share (and syndicate) large amounts of content.

Always Keep the Search Engines in Mind

Published on March 20, 2012 By Michael Cohn

If you posted incredible content online yesterday, there is still the possibility that your readers may forget about it today. However, it is 100% guaranteed that the search engines will not. The relationship between search and social media is critical.

Link Building That Benefits Everyone

Published on March 10, 2012 By Michael Cohn

It is commonly known that effective use of links for business is one of the best tools when it comes to gaining online exposure and for driving increased website traffic to you. The stronger your links, the higher your rankings.

The When and Where of the Importance of Your Keywords

Published on February 18, 2012 By Michael Cohn

Keywords have been discussed many times before and will continue to be discussed well into the future. It is critical that your content is written for the write reasons. The keywords must be strategically placed at the most appropriate time.

Use SEO as a Tool to Satisfy Clients

Published on February 4, 2012 By Carolyn Cohn

Search Engine Optimization (SEO) is an extremely valuable tool to give to your clients so that their business capabilities are enhanced and so that they have a greater chance of succeeding through their online business capabilities and interactions.

SEO: What it is. What it Does.

Published on January 26, 2012 By Allan Berger

If you have a website or are researching websites, you’re sure to have heard the term SEO bandied about quite a bit. SEO stands for Search Engine Optimization. SEO techniques are used to improve the visibility and ranking of a website when people conduct a search on search engines such as Google, Yahoo, and Bing.

Driving Traffic With Off-Page SEO Tactics

Published on December 10, 2011 By Michael Cohn

If you have any knowledge of what makes your web presence successful and effective, you know that search engine optimization (SEO) is an important part of it. There are different tactics that you can use. On-page tactics and off-page tactics.

How to Select Keywords

Published on September 6, 2011 By Michael Cohn

Keywords are essential to your business. Without appropriate keywords, people won’t be able to find you because the search engines won’t list you. Therefore, if you want your business to succeed, you must use the most relevant keywords possible

What to Ask During a Website Assessment

Published on August 13, 2011 By Michael Cohn

Many people have a website. Fewer understand if their website is actually effective. Having it assessed to answer that question is an excellent idea. It is important to be prepared for the assessment with intuitive and effective questions

Picking an Intriguing Name for Your Startup

Published on December 18, 2010 By Carolyn Cohn

You have a great idea for your startup company. The idea of going into business for yourself has been brewing for a long time and you are finally ready to jump. The name of your company is key.