Tag Archive

The Importance of Google+ for Marketers

Published on January 4, 2014 By Michael Cohn

To many people nowadays, Google+ is still somewhat of an enigma. Sometimes, it is difficult to get attached to a given social media channel and to really understand how to leverage it to its fullest potential. Google+ is worth closer consideration. Continue reading

Leveraging Backlinks and SEO Effectively

Published on December 21, 2013 By Michael Cohn

Everyone is constantly concerned about search engine optimization (SEO) and making sure that the most effective backlinks are being used and that they function properly and lead back to the right place. Continue reading

Successful SEO for Your Business Using Press Releases

Published on November 26, 2013 By Carolyn Cohn

Search engine optimization (SEO) has been an extremely important part of your social media marketing strategy. That has been the case for a long time and it is still the case. Your business’s rankings on the search engines are critical to your success. Press releases are a great vehicle to make that happen. Continue reading

Why Your Search Traffic Is Diminishing

Published on November 7, 2013 By Michael Cohn

It is possible that you didn’t notice that your search traffic to your website has been diminishing lately. If you think about it for a little while, you may see that your search traffic numbers are not what they used to be and it is an excellent idea for you to do something about that before it gets any worse. Continue reading

Pay Per Click (PPC) Terms for Small Business

Published on September 14, 2013 By Mike LaLonde

Pay Per Click (PPC) marketing is a paid form of search engine marketing. PPC specifically refers to a model where you only pay based on actual clicks on your advertisement, directing the potential customer to your website. Continue reading

Understanding SEO Terms for Small Business

Published on September 5, 2013 By Mike LaLonde

Search Engine Optimization (SEO) is an important part of almost all online business plans. With the majority of Internet users going to search engines to find what they are looking for and more and more users searching for local business providers, if you aren’t ranking well organically, you are missing out on a lot of potential traffic. Continue reading

Don’t Fear Pandas and Penguins, Just Create Engaging Content

Published on August 20, 2013 By Richard Larson

Google will forever be changing its algorithm and its guidelines for webmasters trying to rank high in the search engines. Along with this constant, you can always bet on one thing that will help your website succeed, not only with the search engines but with your target audience and that is content. Continue reading

On-Page SEO Website Audit – How to Proceed

Published on July 20, 2013 By Michael Cohn

The importance of search engine optimization (SEO) is widely understood at this point. In fact, it is important to make sure that SEO is strong at the very beginning of a new project. An SEO audit is critical at first. Continue reading

Preventing Google From Killing Your Business

Published on May 11, 2013 By Traian Neacsu

Too much reliance on Google’s organic traffic plus a hit by an algorithm update like Penguin, and your business can go south from one day to another. Sound too dramatic? Continue reading

Getting Links From Authority Websites

Published on April 27, 2013 By Michael Cohn

Everyone knows that links are extremely important for your web presence and the success of your business. However, there are links and there are links. Some links are not good quality and won’t help you. Others will help a lot. Continue reading

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