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Introducing Social Media to Older Business People

Published on January 24, 2013 By Carolyn Cohn

Social media has done wonders for businesses of all types. Most people are very comfortable with it. However, the older generation is often reluctant to get involved. If older business people used social media, they would love it. Continue reading →

Seniors: An Untapped Source for Your Social Media Campaign

Published on October 30, 2010 By Carolyn Cohn

With age comes wisdom. There is a tremendous and virtually untapped resource that you should include in your social media marketing campaign. Senior citizens are generally not considered part of the online community. But they certainly are, with numbers increasing. Continue reading →

Senior Citizens and Social Media

Published on January 17, 2010 By Carolyn Cohn

Senior citizens (generally classified as the age group of 65 or older) have a tremendous influence over social networks and corporate media. They can absolutely make a difference in America’s bottom line. Continue reading →